The benefits of joining the Cultural Alliance ‘Big List’, a cooperative mailing list containing over 500,000 households that represents the data from 83 organizational participants, making it the largest in the country.

1. DAY
Philadelphia Cultural
List Cooperative

2. Philadelphia Cultural
DAY List Cooperative
What is the Philadelphia Cultural List
Cooperative?
Master database of mailing lists compiled from participating
Cultural Alliance member organizations.
•Simplifies mailing list exchanges
•Saves time and money for cultural marketer
•Learn about your direct mail response rates

3. Philadelphia Cultural
DAY List Cooperative
475,003
In five years… 500,000
398,669
450,000
355,749
400,000
Number of 350,000
222,000
300,000
names 190,000
250,000
200,000
150,000
100,000
50,000
0
83
100 Names Out
80 65
56
60
41
40
23
20
0
Member Organizations
2003 2004 2005 2006 2007

4. Philadelphia Cultural
DAY List Cooperative
2007 Participants
1812 Productions ♦Abington Art Center ♦ The Academy of Vocal Arts ♦ Allens Lane Art Center
The American Poetry Review ♦ Annenberg Center for the Performing Arts ♦Arden Theatre Company
Ars Nova Workshop, Inc. ♦ Sanctuary ♦
Art Art-Reach, Astral Artistic Services
The Bach Festival of Philadelphia, Inc. ♦ Battleship New Jersey Museum and Memorial ♦ Bristol Riverside Theatre
BuildaBridge International ♦Center City Opera Theater ♦ Chamber Orchestra of Philadelphia
Cheltenham Art Center ♦ Civil War and Underground Railroad Museum of Philadelphia
The Curtis Institute of Music ♦ Delaware Symphony Orchestra ♦ Delaware Theatre Company
Eastern State Penitentiary Historic Site, Inc. ♦ Enchantment Theatre Company ♦ Fairmount Park Art Association
First Person Arts ♦ Franklin Institute Science Museum ♦ Geographical Society of Philadelphia
Gershman Y Branch of Jewish Community Centers of Greater Philadelphia ♦ The Grand Opera House
Greater Philadelphia Cultural Alliance ♦ The Historical Society of Pennsylvania
Independence Seaport Museum ♦ Inliquid.com, Inc. ♦ Institute of Contemporary Art ♦ InterAct Theatre Company
International House Philadelphia ♦ Japan America Society of Greater Philadelphia ♦ John Bartram Association
Kimmel Center, Inc. ♦ Lantern Theater Company ♦ Main Line Art Center ♦ Mann Center for the Performing Arts
Mendelssohn Club of Philadelphia ♦ Mercer Museum of the Bucks County Historical Society ♦ Mum Puppettheatre
Musicopia (formerly Strings for Schools) ♦ National Constitution Center ♦ Opera Company of Philadelphia
Painted Bride Art Center ♦ Pennsylvania Academy of the Fine Arts ♦ Pennsylvania Ballet Association
The People's Light & Theatre Company ♦ Peter Nero and the Philly Pops ♦ Philadelphia Classical Symphony
Philadelphia Folklore Project ♦ Philadelphia Museum of Art ♦ Philadelphia Orchestra Association
The
Philadelphia Shakespeare Festival ♦ Philadelphia Singers ♦
The Philadelphia Young Playwrights
Phoenix Village Art Center ♦Piffaro, The Renaissance Band ♦ Prince Music Theater, Relâche, Inc.
Rosenbach Museum & Library ♦Rutgers-Camden Center for the Arts ♦ Simpatico Theatre Project ♦ Singing City, Inc.,
The Stagecrafters ♦ Suburban Music School ♦ Taller Puertorriqueño, Inc. ♦ Tempesta di Mare, Inc. ♦ Temple Theaters
Temple University Boyer College of Music & Dance ♦ Theatre Alliance of Greater Philadelphia ♦ Theatre Horizon
University of Pennsylvania Museum of Archaeology and Anthropology ♦ Village of Arts and Humanities
The
Villanova Theatre ♦ The Wilma Theater ♦Winterthur Museum & Country Estate ♦ WXPN-FM

5. Philadelphia Cultural
DAY List Cooperative
Six Dirty Little Secrets of Direct Marketing
by John Elliott, Elliott Marketing Group
6. 90 % of success is driven by target, offer and response
management
5. Life time value
4. Actions trump demographics
3. Experience drives brand with customers
2. Collaborate aggressively
1. You can’t be too rich, too thin or test too much.

6. Philadelphia Cultural
DAY List Cooperative
2008 is the second year of LIVE access to
data through:
eMerge
an online database

7. Philadelphia Cultural
DAY List Cooperative
eMerge offers
• Secure log-on grants 24-7 access to view totals, run reports, and
order lists
• Simple step-by-step list select wizard allow users to sort data by
geography, organization, and event
• Custom merge/purged lists --Browse all available list segments
in the database
• Download selected lists within minutes via FTP

8. Philadelphia Cultural
DAY List Cooperative
The List Cooperative is a permission-based
program
eMerge automates the list exchange
•Fill out online exchange form when using lists from other
organizations.
•eMerge reports who you have traded with, what you have traded
for, and who is using your list.
•eMerge has features to allow you to protect your list
•“Do Not Exchange” flag (managed online) allows you to
designate which lists are “viewable” by other organizations.
•Real time list suppressions

9. Philadelphia Cultural
DAY List Cooperative
Upgrades
• Improved Geography Selection – including radius selects
• Demographic Identification
• Filtering by Purchase Behavior
• Easier Suppressions and Suppression of Previous Orders
• Manage Seed Names
• Increased Navigation Capability
• Simpler Download of Output Files

10. Philadelphia Cultural
DAY List Cooperative
Let’s take a look

11. Philadelphia Cultural
DAY List Cooperative
eMerge Live Help – Every Friday noon-1 pm
These sessions are customized for those present. Possible topics are
answers to eMerge questions, looking at/working on existing queries
or orders, and basics of eMerge. Feel free to drop in when you are able
and stay only as long as you need to. (Registration required)
eMerge Basic Training – Last Wednesday of each month from
noon-1 pm
Basics of pulling lists, responding to trade requests, managing your
data and using reports in eMerge are topics that are covered.
(Registration required)
Anytime
Live chats with Jim
View online video demos

12. Philadelphia Cultural
DAY List Cooperative
What else? PCLC makes a case for culture.

13. Philadelphia Cultural
DAY List Cooperative
What else? PCLC makes a case for culture.
Cultural Participation in U.S. House of Representatives District 7 (Rep. Curt Weldon)

14. Philadelphia Cultural
DAY List Cooperative
The Cultural Alliance pays for:
Services: Deliverables:
•List collection •NCOA Change file
•File standardization and coding •Full Access to eMerge and
training in the system
•Address correction
•Patron Cross-Over reporting
•Merge/Purge
•Mapping of your audience
•Upload complete data set to
eMerge
•Two Cultural Alliance staff as a
help desk

15. Philadelphia Cultural
DAY List Cooperative
Cost to participants
• No fee to sign up for the Cultural Alliance program and receive
your clean list back
• eMerge has NO access fees. It costs nothing to run counts and
do research.
• Output List Fees:
– $75 minimum, up to 10,000 records
– $150 for 10,001 to 30,000 records
– $200 for 30,001-100,000 records
– $250 for 100,000 records +

16. Philadelphia Cultural
DAY List Cooperative
Additional TRG services, not included
TRG Basic List Pull
• Client provides names of organizations they would like to trade with
to TRG
• TRG Account Service team creates query in eMerge, runs counts and
sends list requests out to prospective trade organizations
• 1-business day prior to due date, TRG will follow-up with outstanding
requests
• On due date, TRG will pull list. Some organizations may not have
responded to trade request, TRG will consult with client before
pulling list.
• On occasion, there may be some organizations who do not agree to
trades. If TRG Account Service team members need to go back into
the query to add more organizations so the count is closer to what
the client requested, there will be an additional fee of $50/hour ($50
minimum).
Price: $150 + cost of list

17. Philadelphia Cultural
DAY List Cooperative
Additional TRG services, not included
Best Prospect Recommendations & List Pull
In addition to the services above, TRG researches best prospects, using
response reports and/or cross-penetration reports and provides client
with list of Best Prospect recommendations
Price: $300 + cost of list
Custom Data Management
Do you have a special project and you’re not certain where to begin?
TRG offers a number of services in addition to those listed above. If you
have questions about the services we offer, or how we might best be
able to serve your needs, please contact your Account Service team for
more information.

18. Philadelphia Cultural
DAY List Cooperative
Important Dates
November 2, 2007-Participation Confirmation form due to the
Cultural Alliance.

19. Philadelphia Cultural
DAY List Cooperative
Important Dates
December 7, 2007-All data must be provided to TRG. This is a firm
deadline.

20. Philadelphia Cultural
DAY List Cooperative
The Greater Philadelphia Cultural Alliance’s Campaign for Culture, an
umbrella marketing initiative, is funded by The Pew Charitable Trusts.