Leveraging Your Marketing Dollars: Reviews exciting new developments in the Cooperative Advertising Program, including expanding cooperative placements with the New York Times.

1. DAY
Cooperative Advertising
Program:
Radio and Print Buys

2. Cooperative
DAY Advertising Program
Why Does Advertising Matter?
•Competition for leisure time
•Adds value to your product and organization

3. Cooperative
DAY Advertising Program
Advertising builds awareness and brand
identity among
•Your/Potential Single ticket buyers
•Your/Potential Subscribers
•Your Peers
•Your Board
•Your Staff
•Your/Potential Funders
•Your/Potential Individual Donors

4. Cooperative
DAY Advertising Program
How can I build awareness and brand identity on
with my small budget?
Cultural Alliance’s Cooperative Advertising Program
Goals of the Program
To make advertising a viable option for smaller organizations that
ordinarily couldn’t afford to do so
To increase advertising size and frequency for all participants

5. Cooperative
DAY Advertising Program
Who Has Participated in the Past?
Small Organizations (by budget)
The Bach Festival of Philadelphia, Inc.
The Barley Sheaf Players
Lansdowne Arts Festival/Lansdowne Economic
Development Corporation
Mendelssohn Club of Philadelphia
New Sounds Music, Inc./PRISM Quartet
Pennsylvania Guild of Craftsmen
Philadelphia Songwriters Project
Players Club of Swarthmore
Temple Theaters
Temple University Boyer College of Music & Dance

6. Cooperative
DAY Advertising Program
Who Has Participated in the Past?
Medium Organizations (by budget)
Abington Art Center Montgomery County Community College
Allens Lane Art Center Philadelphia Art Alliance
Art Sanctuary Philadelphia Boys Choir and Chorale
Astral Artistic Services Philadelphia Folklore Project
Chester County Art Association The Philadelphia Singers
The Clay Studio Pig Iron Theatre Company
Cliveden of the National Trust Sedgwick Cultural Center
Community Music School of Collegeville Singing City, Inc.
Enchantment Theatre Company Society Hill Playhouse Center for the
Gershman Y Performing Arts, Inc.
InterAct Theatre Company Studio Incamminati
Lantern Theater Company
Lenape Regional Performing Arts Center

7. Cooperative
DAY Advertising Program
Who Has Participated in the Past?
Large Organizations (by budget)
National Liberty Museum
The Academy of Vocal Arts
Opera Company of Philadelphia
Annenberg Center for the Performing Arts
Opera Delaware
Arden Theatre Company
Pennsylvania Humanities Council
Battleship New Jersey Museum and Memorial
The People's Light & Theatre Company
Brandywine River Museum
Peter Nero and the Philly Pops
Bryn Mawr Film Institute
Philadelphia Chamber Music Society
Chester County Historical Society
Philadelphia Theatre Company
City of Philadelphia Mural Arts Program
Please Touch Museum
Delaware Symphony Orchestra
The Rock School for Dance Education
Eastern State Penitentiary Historic Site, Inc.
Rutgers-Camden Center for the Arts
The Grand Opera House
Samuel S. Fleisher Art Memorial
Independence Seaport Museum
Settlement Music School
Institute of Contemporary Art
University City District
International House Philadelphia
World Affairs Council of Philadelphia
Main Line Art Center
WXPN-FM
Mann Center for the Performing Arts
Mercer Museum of the Bucks County
Historical Society

8. Cooperative
DAY Advertising Program
Who Has Participated in the Past?
Very Large Organizations (by budget)
The Curtis Institute of Music
Franklin Institute Science Museum
Kimmel Center, Inc.
Pennsylvania Academy of the Fine Arts
Pennsylvania Ballet Association
The Pennsylvania Horticultural Society
The Philadelphia Orchestra Association
University of Pennsylvania Museum of Archaeology and Anthropology
The University Of The Arts
Walnut Street Theatre
WHYY, Inc.
Winterthur Museum & Country Estate

9. Cooperative
DAY Advertising Program
Take a Cultured Approach to Advertising
•Access highly sought after, high impact print and radio
advertising slots at deep discounts.
•The program enables organizations to advertise for the first time
or complement existing initiatives.
•Program combines marketing experience of the Cultural Alliance
and media buying power of Harmelin Media.
Kendra

10. Cooperative
DAY Advertising Program
Radio Advertising Advantages
•Selectively targets audiences through distinct formats
•Smaller coverage area provides less geographic waste
•Good frequency builder

11. Cooperative
DAY Advertising Program
Radio Package for One Week
nine 60 sec. shared spots
eleven 30 sec. individual spots
twelve 30 sec. individual spots
twelve 20 sec. individual spots
ONLY $2,982

12. Cooperative
DAY Advertising Program
Radio Package for One Week
1 week=44 spots
3,484,000 impressions
September 17-November 11, 2007
VALUE: $7,117
ONLY: $2,982

13. Cooperative
DAY Advertising Program
Radio Package for One Week-WHYY
(Runs 11 times/:30)
Philly Fun Guide dot com supports WHYY with a complete listing of events
like Eastern State Penitentiary, a national historic landmark. Eastern State
Penitentiary offers daytime history tours and its nighttime Halloween tour:
Terror Behind the Walls. Information at Eastern State dot org and 215-236-
3300. The Penitentiary is located just five blocks from the Philadelphia
Museum of Art. Eastern State Penitentiary tours and more are featured on
Philly Fun Guide dot com.

14. Cooperative
DAY Advertising Program
Public Radio Underwriting Guidelines
Underwriting Credits May Include
Stations are allowed to identify, not promote, commercial entities that provide general
support for the station. This identification can include the following:
• The name of the person or entity
• Corporate mission
• Location information
• Telephone numbers and website addresses
• Audio logos that identify but do not promote
• Value neutral descriptions of a product line or service
• Brand and trade names
• Product or service listings that do not include qualitative or comparative language
Underwriting Credits May Not Include
The following items are not acceptable in underwriting credits or announcements
• Price information
• Calls to action
• Inducements to buy, sell, rent or lease
• Comparative information
• Qualitative information

15. Cooperative
DAY Advertising Program
Radio Package for One Week-KYW
(Runs 9 times/:60)
People’s Light and Theater Company presents Something You Did running
now through November 19th. This gripping new play is about a former
underground radical who seeks parole after a 30 year jail sentence. More
information at peoples light dot org. Something You Did at People’s Light and
Theater Company and much more on
Philly Fun Guide dot com, your go-to guide for fun in the region. Log onto
Philly Fun Guide dot com and sign up for FunSavers; half-price ticket offers
sent to your inbox every Thursday morning. Find out what’s going on in the
Philadelphia area by searching Philly Fun Guide dot com for fun things to do –
Like Eastern State Penitentiary, America’s most historic prison, daytime history
tours seven days a week, and Terror Behind the Walls, one of the nation’s
premier haunted houses. Just five blocks from the Philadelphia Museum of
Art. Eastern State Penitentiary history, tour details and coupons at Eastern
State dot org

16. Cooperative
DAY Advertising Program
Print Advertising Advantages
•Broad Reach
•Immediate Impact
•Geographic flexibility
•Excellent local penetration
•Presentation of detailed message

17. Cooperative
DAY Advertising Program
Print Buys
Full color; 3 advertisers per week
September 20, 27
October 4, 11, 18, 25
November 1, 8
1 week=102,000 readers
ONLY $187 Value: $244

18. Cooperative
DAY Advertising Program

19. Cooperative
DAY Advertising Program
Print Buys
(Philadelphia and South Jersey editions)
Sunday, September 10, 2007-Fall Arts & Leisure Preview
or
Sunday, November 18, 2007
Full color-10 1/2x11” Free Standing Insert
with four advertisers per side
1 buy=56,000 subscribers
ONLY $1,491 Value: $6,910

20. Cooperative
DAY Advertising Program
*Last year’s ad with 6 advertisers

21. Cooperative
DAY Advertising Program
Proofing Process-New This Year
Radio copy will be sent to the advertisers 10 days before the
Monday the ads begin.
Print ad proofs will be sent to advertisers 5 business days
before the deadline.
•Advertisers have 24 hrs. to provide text edits to their ad
portion
•If edits were made, a final version will be sent for sign off

22. Cooperative
DAY Advertising Program
Highlighted on PhillyFunGuide.com’s homepage the week you
advertise for FREE with your cooperative advertising insertion

23. Cooperative
DAY Advertising Program
How do I take advantage of this great deal?
Complete the online insertion forms at philaculture.org/adcoop
and send your image to Kendra at kendral@philaculture.org
•Fall deadline: July 9, 2007
•Advertising text and images must be received with form to be
considered
Payment due by the Friday before your ad runs.
•Payment plans available.
•Invoices can be requested
•Method of payment: credit card or check

24. Cooperative
DAY Advertising Program
How do I take advantage of this great deal?
Spaces are limited!
• Preference will be given to first time advertisers and single
placement buyers
• From there, first come, first serve
• You will be able to rank your choice in spot timing
Advertisers will be notified by July 16 if their insertion is accepted.

25. Cooperative
DAY Advertising Program
Campaign
Fall Campaign
• 8 Weeks of Radio 9/17-11/11
• 8 Weeks of City Paper 9/20, 9/27, 10/4, 10/11, 10/18, 10/25, 11/1,
11/8
• Fall Arts & Leisure Preview in NYTimes 9/9
• NYTimes 11/18
Next, Spring 2008 Campaign
• 4 Weeks of Radio 3/3-3/31/2008
• 4 Weeks of City Paper 3/6, 3/13, 3/20, 3/27
• Spring Arts & Leisure Preview in NYTimes 2/2008

26. Center City District
DAY Advertising
Other dates: Center City Art in Transit
This summer, the Center City District is offering Cultural Alliance members a 7%
discount off Art in Transit bus shelter rental fees during the months of July &
August*, 10% discount if one of those shelters is on Market East.
Art in Transit shelters are a great way for non-profit organizations to promote
themselves at low cost.
Normal rental fees range between $40 & $70 per week. Take advantage of
additional summer savings today.
There are 47 shelters in the program, including space on Walnut, Chestnut,
South Broad & Market Streets. See opposite side for map.
Interested groups should contact the Center City District no later than 8/6/07:
KellyAnn Farrelly, Manager
Banner & Art in Transit Programs
215.440.5527
kfarrelly@centercityphila.org
* Discount applies to new contracts, only. $40 posting fees are not affected.

27. PhillyFunGuide.com and
DAY FunSavers Advertising
Other Dates:
PhillyFunGuide.com banner advertising
120w x 120h pixels
Standard Rate: $600
Member Rate: $300
Minimum of 50,000 impressions run-of-site
Category page ads available as well

28. PhillyFunGuide.com and
DAY FunSavers Advertising
Other Dates:
FunSavers banner advertising
Over 62,000 subscribers
468w x 60h pixels
Standard Rate: $350
Member Rate: $250

29. PhillyFunGuide.com and
DAY FunSavers Advertising
Want to buy more than one?
•Bulk discounts
•Highlight and spotlight package perks
•Promotional trades

30. DAY Advertising
The Greater Philadelphia Cultural Alliance’s Campaign for Culture, an
umbrella marketing initiative, is funded by The Pew Charitable Trusts.
The PhillyFunGuide.com and FunSavers programs are additionally
funded the National Endowment for the Arts.