A2 Media Studies Coursework Research and Planning

A2 Media Studies
Coursework
Research and Planning
Aziz

M.I.G.R.A.I.N – Meaning/Media Language:
Meaning is how different texts can be read or interpreted and how different meanings can be
conveyed to a specific audience. Directors want to create an atmosphere where the audience
can feel more connected and feel more engaged.
A symbol is a setting, object, character, or event in a story that carries more than the literal
meaning and therefore represents something significant to understanding the meaning of a
work of literature. In other words, symbols always have a literal (concrete) meaning and a
figurative (abstract) meaning. Conventional symbols have a previously agreed upon meaning.
Stuart Hall has a reception theory that has three different positions where receivers take in
meaning with cultural texts, particularly televisual discourses. The three different types of
positions are: the dominant-hegemonic position, the negotiated position and the
oppositional position. The dominant-hegemonic position is when the viewer, or the audience
member, is located with the dominant point of view. Within this position, there is little
misunderstanding and miscommunication, as both the sender and the receiver are working
under the same rule set. The messages are clear and obvious. The negotiated position is
when the audience member, or receiver, can understand the sender's message within the
context of the dominant cultural and societal views. This message is read and understood,
and it could be seen in different perspectives. The oppositional position is when the audience
member can understand the message in the way it is meant to be understood. But they might
be against the interpretation and might have an unintended meaning of the message.

M.I.G.R.A.I.N –
Meaning/Media Language 2:
Diegetic sound is any sound that emanates from a film. The term comes from the word
diegesis, which is the evolution of a Greek term that means narration or narrative. Examples
include dialogue, object sounds, and music coming from in the film. Non-diegetic sound is any
sound that does not come from the film’s world. The film’s characters are not able to hear non-
diegetic sound. All non-diegetic sound is added by sound editors in post-
production. Examples include narration, sound effects, and the films musical score. Score is
original music composed and recorded especially for a film. It is designed to fit the film and its
story perfectly. Soundtrack is a selection of songs chosen to be featured in a film. In most cases
they are existing tracks. Dialogue is a conversation between two or more people as a feature
of a film.
In the case of editing there are different techniques that can be used such as: continuous
editing (this is when the cameraman follows the characters and doesn’t stop, it could be
a talking scene), a 180 degree rule (this is a basic guideline regarding the on-screen relationship
between a character and another character within a scene) the other techniques involve a lot
of editing such as fast cut scenes where there is fast short scenes showing to help create drama

M.I.G.R.A.I.N – Institutions:
Disney is an institution that started in 1923 in Los Angeles, in a small office occupied by Holly-
Vermont. Robert Igar worked with his brother Roy, and they produced a series of short animated
films collectively called Alice comedies. Disney maintains a large proportion of ownership in the
film industry as Disney is a conglomerate . They synergize on platforms such as: “It’s a
laugh production” to promote themselves, this is also known as a 360 degree status . Their
horizontal integration could be buying “Disneynature”.
In the 1920s the media equipment used was: painted backdrops, silent movies and heavy
cameras. In the 1950s bigger sets were built but the directors were still using painted backdrops,
the movies were filmed in black and white with some sound and the cameras were smaller with
tripods. Then in the 1970s there were natural exterior shots, the movies were in color with
sound and steady cameras were used. But now in modern day we have 70mm films, IMAX
cameras are used, and the movies are shown through digital cameras and Blackmagic URSA.

M.I.G.R.A.I.N – Institutions 2:
A budget of $254 million was allocated towards their successful movie beauty and the beast. With such
a popular cast that included the likes of Emma Watsons, Emma Thompson, and Luke Evans the movie
was set for success. CGI was a large part of the movie. The Beast was portrayed with a more traditional
motion capture puppeteering for the body and physical orientation.
Disney's Beauty and the beast movie set them back $190 million only for marketing. They premiered
their first official teaser trailer on Good Morning America which was focused on setting up the story,
within the first 24 hours the teaser trailer had reached 91.8 million views, which topped the number of
views seen in the amount of time in history. On November 14, 2016, the theatrical trailer was released
on Good Morning America and it reached 127.6 million views within the first 24 hours. Disney released
the final trailer on January 30 2017, which laid out almost the entirety of the first two-thirds of the
movie, showing Belle’s life in her home village to her encounter with the beast and the rest of the
residents of the castle, all the way through their developing relationship and romance. It also features
more Gaston, which is more needed because no one stars in trailers like Gaston. Disney has an official
website for the movie Beauty and the beast, which has a get tickets button. The trailer plays on the
official website, so the audience has easy access and won’t and have to waste time finding it. On the
website they also sell movie-themed merchandise. As well extending on platforms such as Instagram,
Facebook and Twitter that had been used to promote the movie, this is good as young teenagers will be
able to see it and it is aimed at the right age category. Disney exercised some corporate synergy when a
couple of movie stars hosted a special edition of “The Bachelor” on ABC to promote the upcoming
release.

M.I.G.R.A.I.N –
Institutions 3:
Smaller independent institutions like Awesomeness do not have the immense budget that
Disney has and must resort to other means to create high quality films that could reach box
office success. In 2017 they created the movie Before I Fall, It is a teen drama film created by
Russo-Young and written by Maria Maggenti. The film had its world premiere at the
Sundance film festival on January 21, 2017 and was released in theatres on March 3 2017.
The film was a huge success as it gained $14 million against its $5 million budget. The
technical equipment used in the making of this film was simply a Digital Cinema Package
(DCP), which are considered cheap in the movie making industry. A Digital Cinema Package
(DCP) is a collecion of digital files used to store and convey digital cinema (DC) audio, image,
and data streams.
Movies nowadays use media convergence as a way to sell their product on multiple
platforms. Media convergence is the coming together of different media sectors so that a
product can be advertised across them all. Conglomerates like Disney that already have a 360
degree status are able to use their power and influence in order to advertise Beauty and the
Beast across different sectors, often using horizontal integration as they already own those
subsidiaries. For example, the first trailer release was shown on the ABC channel, which
Disney owns. Like wise they could promote on their own radio station. However, they did also
vertically integrate with a number of magazines such as Entertainment. Similarly smaller
independent movies can also use media convergence to sell their products, such as Before I
Fall cast appeared on a number of television interviews. With $20million dollars to spend on
marketing, BIF would need to ensure they were smart about where they advertised to
maximize on their potential. However this is a clear different between Disney's power and
status as can be seen on their Instagram page in which they have 711K followers, clearly
reaching a mainstream audience, in comparison to BIF who only had 16.8k followers.
Therefore BIF would be designed for more of a niche audience.

M.I.G.R.A.I.N – Genre:
Genre is a French word meaning kind. When we use genres to define a film, we are
talking about what kind of film it is. A genre is a way to categorize and identify a type of
movie. Categorizing movies makes it easier for the audience to decide what they would
like to see.
Rick Altman suggests that genres can be decided by their semantics, meaning things like
lighting, body language, actors, costumes, and setting. On the other hand, it could also
be decided by syntactics, meaning plot lines and story ideas. For example, the semantics
of horror movies include dark lighting, knives, guns, ghosts, killers, and scary
music. Whilst the syntactics will most likely include paranormal activity, the will
to survive, and evil.
John Hartley suggests that genres change over time. He said, "The same text can belong
to different genres in different countries or times". Traditionally genres are regarded as
fixed forms, but Hartley challenges that theory and says that genres are dynamic. A
great example of this is the movie the exorcist, in the past it was regarded as an
extremely scary horror movie but nowadays it is almost comedic.
David Buckingham l believes that genre is constantly changing as society is changing.
The reason the society is always changing is due to people’s tastes and needs and wants
are always changing as new movies are proliferating as the film industries and
companies are becoming more powerful and successful.
Robert Stam suggests that nowadays genre is way too broad to be defined and that it
doesn’t really exist.
David Duff suggests that genres are recognizable because of their
typical structure/stories.

TYPES OF GENRES
Genres can include: Comedy, Action, Horror, Romance Thriller, Western and Sci FI.
Sub-genres are essentially genres that are part of a larger genre.
Hybrid genres are a crossover of multiple genres
Thriller Romance
Crime Thriller Romantic
Comedy
Disaster
Thriller
Romantic
Drama
Techno
Thriller
Historical
Romance
Sub-genres of thriller
and romance
Comedy-
Drama
Horror-
Comedy
Rom-Com
Examples of hybrid
genres
With every year new genres, sub genres and hybrid genres are
being created. Above are just a few examples of some genres but
there are countless others and more to come.

M.I.G.R.A.I.N – Representation:
Laura Malvey's theory the Male Gaze theory states that women in the media are seen through the
eyes of a man, and that they are portrayed as passive subjects of male interest. This philosophy can
be interpreted from a feminist's viewpoint in three ways: how men see women, how women see
themselves, and finally, how women see other women. According to the theory, the male gaze
rejects a woman's human identity, reducing them to objects to be praised for their physical
presence.
Michel Foucault was a French philosopher and social theorist. His theory suggested that people
don't have a 'real' identity within themselves. He believed it was just used to describe a person. An
'identity' is communicated to others in your interactions with them but can change. He also said that
people do not 'have' power naturally, and that it was gained.
Alverado’s theory is about racial stereotypes such as: exotic, dangerous, humorous and pitied. Exotic
means when a group is seen as sexy. For example there is a stereotype on Latino American women
to be sex symbols, due to the costumes that they wear it is seen as revealing. Dangerous is a
stereotype on black male men, they are said to be violent. Humorous is a stereotype, for example
the groundskeeper Willie in The Simpson’s is shown to be very Irish with his red hair and strong
accent. He is always making jokes although sometimes he looks a bit thick, so this has made a
stereotype to seem that all Irish people are like this. Lastly pitied, means when the audience feels
pity for a certain group of people. For example the poor parts of Africa are shown on adverts to us
and ask for donations and this makes people feel sympathy for them and then they donate their
money to help.

Representation 2
Red represents love as well as symbolizing death. It could also represent anger or the devil Satan.
Black represents death, as it is a dull color. It could mean loneliness , although it could also be a
sin or something bad is approaching. White represents purity and freshness. It could also mean
innocence as well as gracefulness. It is a unique color meaning peace. Green represents nature
and freshness. It could also go into the economic side, so something to do with money, maybe
good luck. Yellow represents happiness and sunshine. It can give of the impression of a holiday
and freedom. But some people sometimes use yellow as confusion. Blue represents calmness
and being at the beach. It could also symbolize being lost at the sea which could also be
isolation, as well as depression and loneliness. Pink represents teenage love. It is used portrayed
as a girly color, so it could mean feminism and the power for girls. It could also mean happiness
as it is a vibrant color. Purple represents royalty and wealth. It is a floral color. Purple is usually
associated with celebrations such as Eastern weddings. Brown represents dirt and nature so is a
color seen outside. It is a less chosen color as it is a plain color and a little bit dull and boring.
Orange represents sunrises and sunsets It gives a sense of warmness and sets a holiday tone
spirit. It is also a tropical color and is a joyful color. Gold represents wealth, also meaning
luxurious. It could mean someone has a lot of money hence they have a lots of power, so they
have a high position.

M.I.G.R.A.I.N – Audience:
An active audience engages, interprets and responds to a media text in different ways and is capable of
challenging the ideas encoded in it. a passive audience is more likely to accept the messages encoded in a
media text without any challenges and therefore more likely to be directly affected by the messages. The
audience accepts and believes all messages in any media text that they receive. This is the passive audience
model. They accept the preferred reading and don't question it. In this model the media is seen as powerful
and able to inject ideas into an audience who are seen as weak and passive
The cultivation theory was created by George Gerbner in 1960, it examines the long-term effects of
television. The theory suggests that the more times a person stays in the world of television the more likely
they are to believe that their own reality aligns with the reality portrayed by the television. Gerbner also
suggested that those who stayed in front of the tv for long hours would perceive the world to be a mean
and scary place and therefore would be scared to go outside. For example, if a movie has violent messages,
it will most likely affect an individual that lives in a city with a high crime rate. They will be more afraid to go
outside as the movies they watch will go along with the ideas that are already in their head
The two-step flow theory was made by Katz and Paul Lazar Felds. The theory suggests that there is an
'opinion leader' who gets information from a media source. The 'opinion leader' then passes it to other
people. This could cause a bad influence on other people if they heard negative things about it from the
'opinion leader' which will affect the reputation of the content resulting in low views. For example, if a
celebrity were to review a product and found that they did not like it or thought it was bad quality, they will
then be passing that on to their followers as they are the 'opinion leader' which causes a large amount of
people to be drawn away from the product. an example would be when a skincare influencer reviewed
Mario Badescu's facial spray in a negative way. The video got 1.1 million views. This would have caused
negative attention to the company and dropped sales.

The moral panic theory, created by Stanley Cohen in 1972, suggests that moral panic occurs when
someone or something is defined by the media as a threat to the values or interests of society. Moral
panic can play an important role in enforcing alarm, even by just reporting the news. In extreme cases,
moral panic creates mass hysteria within the community. The general public start to believe whatever is
being reported on is occurring everywhere in society.
The hypodermic needle theory suggests that media messages can easily be put into a passive
media audience. A passive audience is when the audience does not question what they are seeing and
instead just accept whatever it shown to them. On the other hand, an active audience is one that
are much more opinionated on the subjects that they face and are much more likely to disregard the
information and be able to express what they don’t like.
Personal identity is when you watch something, and you find it relatable. The audience identifies with a
character, they may be going through similar issues and can relate to the characters. To engage with the
audience, being realistic will more likely have your audience more engaged. Personal Relationship often
occurs when there has a been a long running show or a series of movies. The audience becomes invested
in the characters and form an attachment. They may treat the characters as a real person that they
know. Escapism is when the Audience uses media as a form of escapism, a way to escape reality for a few
hours. Surveillance/Information: Audience often use the media as a form of finding out information. This
could be in the form of News and information or in the form of movies that include historical events so
that they can learn. The audience see

M.I.G.R.A.I.N – Ideology:
Socialism is a political and economic theory which believes that the means of
making, moving and trading wealth should be owned or controlled by workers. This
means the money made belongs to the people who make the things, instead of a
group of private owners, so every person in the community has an equal share of
the various elements of production. It has its origins in the 1789 French Revolution
and with the changes it brought. However, there is also precedents in earlier
movements and ideas. Some politicians in the US may argue that socialism has been
successful in countries like Norway which have adapted a democratic way of
socialism. This is called the Nordic model. The Nordic model is the combination of
social welfare and economic systems adopted by Nordic countries. It combines
features of capitalism, such as a market economy and economic efficiency, with
social benefits, such as state pensions and income distribution. The Nordic model,
also known as the Scandinavian model, is most associated with the countries of
Scandinavia: Sweden, Norway, Finland, Denmark, and Iceland.
Marxism is the political and economic belief that there is no social classes and that
every person within the society works for a common good, and class struggle is
theoretically gone. The theory is that this will eliminate the social gap between the
bourgeoisie and the proletariat, and this will eventually lead to communism. the
person who created this theory is Karl Marx. Marxism was founded in September
1844.

Ideology
Liberalism is a political philosophy or worldview based and
founded on ideas of liberty and equality. John Locke was
considered the 'Father' of liberalism, he was an English
philosopher and physician. john Locke's 3 main natural laws are
life, liberty, and property. he believed that the most basic human
law of nature is the preservation of mankind. To serve that
purpose, he believed that the government is obligated to serve
the people and provide this for them.
Capitalism is an economic system in which private individuals or
businesses own capital goods. It is also and political system in
which a country's trade and industry is controlled by private
owners. Some countries which are capitalists would be UAE, New
Zealand, Switzerland. Many people think that economic
freedom leads to political freedom. Those who support
capitalism believe that competition between companies benefits
from consumers by making their products affordable - this driving
force is what gets people to work harder in order to achieve their
dreams.

M.I.G.R.A.I.N – Narrative:
Todorov was an author of many books and essays, which have had a significant influence in anthropology,
sociology, semiotics, literacy theory, intellectual history and culture theory. His theory suggests that all
narratives follow a three part structure where they begin with equilibrium, where everything is balanced,
progress as something comes along to disrupt the equilibrium, and finally reach a resolution, where the
equilibrium is restored.
Propp said that all stories follow a narrative structure. The 7 typical types of characters are: the hero, the
villain, the donor, the dispatcher, the helper, the false hero and the princess and her father. Propp's theory
has influenced many filmmakers to write and produce successful narratives.
Levi-Strauss believed that the ways we understood certain words depends not too much on any meaning
they themselves directly contain however, but by understanding the difference of the word and its
‘opposite’. He then produced the theory of binary opposites. A protagonist and antagonist or hero and
villain are both examples of binary examples. His research had been adapted by media theorists to reveal
underlying themes and symbolic opposites in media text. An example of binary opposites is that one cannot
conceive of ‘good’ if we do not understand ‘evil’. Typically, one of the two opposites assumes a role of
dominance over the other. The categorization of binary opposites, is “often value-laden and ethnocentric”,
with an illusionary order and superficial meaning. The problem with a system of binary opposites is that
it creates boundaries between groups of people and leads to prejudice and discrimination. The use of
binary opposition in literature is a system that authors use to explore differences between groups of
individuals, such as cultural, class or gender systems. A narrative structure is an element described as
structural frameworks that underlies the reader the manner in which a narrative is presented to the
readers. The narrative text structures are the plot and the setting. Here are the narrative structure of linear,
open, closed and circular.

Narrative
Stages:
Image from movie:
Equilibrium -
all is calm at
the
beginning
The movie begins in the pub. Where Shaun is
most of the time. Shaun and his girlfriend are
having an argument.
Disruption -
the audience
is aware of
something
happening,
but the
characters
don't realise
yet.
Shaun goes to the shop, he doesn't notice any
of the zombies walking around him.
Recogniti
on - the
characters
are now
aware of
what the
problem
is.
Shaun and his friend Ed finally realize that something
bad is happening when all the news channels are
broadcasting an outbreak. They go outside and see all
the zombies.
Repair -
the
characters
are trying
to fix the
problem.
The army comes in, kills the zombies and save the day.
New
Equilibriu
m - all is
well again
in the
story.
Shaun and his girlfriend are back together and happy in
their home. News on the television shows that
everything is back to normal.
Toddorov's Narrative Theory

Propp argued that stories are character driven and that plots develop
from the decisions and actions of characters and how they function in
a story. He claimed characters could be classified into certain roles
that progress a story.The 7 typical types of characters are: the hero,
the villain, the donor, the dispatcher, the helper, the false hero and
the princess and her father. Propp's theory has influenced many
filmmakers to write and produce successful narratives.
NARRATIVE 2

Narrative 2
• Linear narrative is when a story is told from beginning to the end, as opposed to non-linear which could
skip around the story using flashbacks, rewinds, and not following chronological order. The story could
also have no ending and perhaps end in a cliff hanger
• Closed narrative films usually have a 'tight' reading, they're usually 2 hours and have a 'The End' to
complete the story. The time is usually compressed, fitting many years into 2-3 hours. There is usually a
soundtrack, and a lot of non-diegetic music backing the story.
• Open narrative usually has many characters and no foreseeable ending. a good example of Open
narrative is tv shows or soap operas. The reason for this is because they have no sense of ending and
they can go on forever. They also have a lot more characters. The characters can also shift in and out of
prominence. They also have more than one storyline running at once. Time is also more chronological
and more with the real world. There is also different knowledge of the characters so that the audience
can get to know them. It is rare that shows that have this narrative have non-diegetic music or sound.

• What is a trailer/teaser trailer? Why are they used?
• A trailer is a promotional montage of scenes from a movie that are created in order to gain an audience, a teaser trailer is a shorter version of a trailer which
intends to do the same thing as a trailer but in a shortened version. A teaser trailer is usually 30-60 seconds long whilst a trailer is 2-3 minutes long.
• How have trailers evolved over the years?
• During the late 1920's, with sound being added to movies, trailers began having the classic voice overs that we hear today. Over the years, trailers became much
more fast paced with the switch from moving pictures to digital cameras which skyrocketed the film industry. Up until very recently, many trailers included
spoilers which grew many viewers to dislike them, this created a new theme for trailer making with spoilers not being included.
• How have movie trailers become more contemporary?
• The deep dramatic movie trailer voice became a common theme across all trailers. This was thanks to Don LaFontaine who popularised the theme with his deep
voice and his catch phrase "in a world with...". Moreover, The famous inception noise also became popularised with the release of Christopher Nolan's
'Inception' in 2010. Nowadays films are edited much more differently with many film makers aiming to match the speed of the trailer with the music being
played.
• What makes a good trailer?
• A good trailer includes scenes of foreshadowing. It must be suspenseful without giving away the most exciting parts of the plot. It should hook the audience
within a short period of time. For example, a comedy would include the funniest parts of the film. On the other hand, a horror film would include the scariest
scenes. A good trailer can also include a fitting music track that matches the genre of the film. For example, an action movie would use an exciting soundtrack
whilst a romantic film would use a popular love song.
• Are independent films up to the same standard as Conglomerates?
• Usually, independent films don’t have the same success even if the quality matches the standard of a conglomerate film, the reason behind this is that
independent films don’t have as much funding for advertising in which they do not usually reach as much of an audience. Moreover, conglomerates generally
have a bigger budget for funding, in which they can use to hire popular actors and directors which bring in more viewership. For example, conglomerates can
create bigger and more expensive sets that would be hard for independent film to recreate. This is seen in Disney's film beauty and the beast where a set was
recreated to match the same village in France which was supposed to be the original filming location. The set they created looked almost perfectly identical to
the main location which they were unable to use. On the other hand, Independent creators such as Awesomeness must resort to using real life sets which are
sometimes difficult to film in. In conclusion, independent films in some cases can match the standard of conglomerates but in general most independent
struggle to match the same standard as conglomorates.
• Why do films include movie posters?
• Movie posters are a form of advertisement. They are cheap to make compared to movie trailers and as a form of print media they are much more widely
available. For example, a movie poster located in the middle of a busy area found on a famous large building will catch the eyes of thousands of potential
customers. In comparison, a trailer can only be seen by a limited amount of people whilst a poster which can be advertised anywhere can be seen by much more
people.
• Why is it important to include branding across movie promotional packs?
• Branding in films is almost always necessary in films nowadays, branding can help to build a loyal viewer base which will in return maximise profits for future
films. As films are so expensive to make branding will popularise the company and create a following that are dedicated to your brand. This is does not
necessarily mean that the profits will only come from the film. For example, a conglomerate such as Disney that have a 360-degree status used their brand to
sell their promotional packs and also created many amusement parks that advertise their trademark, if you go to Disney-World you will notice that their parks
include rides and merchandise which are an obvious advertisement for their popular films and characters.

Trailer – 3 Act Structure:
The three act structure is a narrative model that divides stories into
three parts — Act One, Act Two, and Act Three, or rather, a beginning,
middle, and end. Screenwriter, Syd Field, made this ancient storytelling
tool unique for screenwriters in 1978 with the publishing of his
book, Screenplay. He labels these acts the Setup, Confrontation, and
Resolution.
Examples of the 3 act structure include Star Wars and Die Hard

Analysis of Trailer 1:
The narrative of The Wolf of Wall Street is conveyed to the viewer, mainly through the use of on screen text and clips of
dialogue taken from key scenes in the film. Because a lot of the dialogue included has been taken from the key comical
scenes, it allows the viewer to gather and feel the sense of humor created by the dialogue. It also allows them to gain
an understanding of the narrative and plot.
There is a lot of fast paced editing in this trailer such as, the cuts in the first 20 seconds of the trailer. This suggests that
there will be a lot of drama and excitement within The Wolf of Wall Street. The editing also matches with the fast paced
music. Because everything is relatively fast paced and upbeat, this reiterates the idea that this film will be packed with
comedy and excitement, as well as moments of tension and drama.
The on screen text is mainly used to give information about the director and the key actors in the film, which is also
another convention of film trailers. Because the main actors are shown in this trailer, the audience would be more
interested as they would recognize the names of the well known actors such as Leonardo DiCaprio as well as the name
of the director, Martin Scorsese.
The film trailer also gives the audience an idea of the events and problems which will take place during the film. This
has been done through the structural technique of: Opening, Build up, Problems and Events. By using this structure,
the audience is not given any hints about ending or the resolutions to problems that are shown in the trailer. This
means that if the viewer is interested enough, they will then go and see the film in order to find out what happens at
the end and if the outcome is what they expected.

Analysis of Poster 1:
A medium shot of Leonardo DiCaprio
has been used as the main central
image on this film poster. Leonardo
DiCaprio is a famous and well respected
actor, who is known for starring in many
critically acclaimed films such
as Titanic and Inception. This means
that fans of DiCaprio are likely to go and
watch this film in order to see if it
matches their high expectations. By
doing this, a unique selling point is
created. His name has also been
mentioned outside of the production
blurb in order to reiterate the fact that
actors of a high standard star in this
film. Also, by putting the name of
Martin Scorsese in bold above the title,
it also means that fans of his directing
and his past work would be attracted to
watch The Wolf of Wall Street.
The use of yellow/gold in this poster
symbolizes opportunity, enthusiasm or
even wealth
The Wolf of Wall Street being
nominated for the "Best picture
award". This shows the consumer
that this is considered a very high
quality film, which would attract
more people to watch it in cinemas,
as they would want to go and see
the "best actor, Leonardo DiCaprio".
The background of the image shows
a lot of people partying in the office
that they work in. The fact that a lot
of the females in this image are
dressed in a revealing way, suggests
that the narrative could potentially
appeal more to an older audience,
rather than a younger one. Also, the
idea of a party is often associated
with the comedy genre, which would
mean that fans of comedy films
would come to watch this. Although
it is not very clear, in the background
of the poster you can also see the
actor Jonah Hill. He is mainly known
for his acting in comedy films which
could also attract fans of his work- as
well as the comedy genre- to watch
this film.

Branding:
• Branding is important because not only is it what makes a memorable
impression on consumers, but it allows your consumers and clients to
know what to expect from you and your company. It is a way
of distinguishing yourself from your competitors and clarifying what it is
you offer that makes you the better choice.

A2 Media Studies Coursework Research and Planning

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