its about how bajaj reposigned it self as a leading bike manufacturer from scooter manufacturing.

1. MNC VS DOMESTIC

2. AUTOMOBILE
TWO WHEELERS
VS

4. Brief Intro About YAMAHA
Yamaha traces its roots very deep into the Indian bike market. The Japanese auto
giant is one of the oldest motorcycle manufacturers in India. The two stroke,100
cc, Yamaha RX-100 was one of the first lightweight fuel economic Japanese
motorbike models in India.
Yamaha made a very dominating debut in India in the year 1985. In 1996, it entered
into a 50:50 joint-venture with the Escorts Group. In August 2001, Yamaha acquired
its remaining stake becoming a 100% subsidiary of Yamaha Motor Co., Ltd, Japan
(YMC). In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a
joint investor in the motorcycle manufacturing company "India Yamaha Motor Private
Limited (IYM).
Presently 13 models are available from Yamaha's garage in India

5. Brief intro
Bajaj Auto Ltd.(BAL)
• 1926- Bajaj Auto was found by Jamna Lal Bajaj.
• 1956- Company secured a license from the GOI.
• 1960- Company went public & collaboration with Piaggio.
• 1961- Started the production of scooters.
• 1962- Started the production of three wheelers.
• 1971- Started selling scooters under the Bajaj brand
• 1972- BAL Introduced the Bajaj Chetak scooters.
• 1975- BAL entered into a joint venture with western Maharashtra
Development corporation.

6. • 1986:- BAL entered into a technical partnership with Kawasaki Heavy Industries &
launched the Kawasaki – Bajaj.
• 1990:- The Bajaj “Sunny” was introduced.
• 1997:- BAL launched the “Bajaj Boxer”
• 1998:- BAL introduce the “Bajaj Caliber”.
• 1999:- The company launched the “Bravo”, a geared scooter.
• 2000:- Bal launched the “Saffire”, a gearless scooter.
• 2001:- It introduced the “Pulsar”.
• 2004:- Bal created a new Logo.
• 2005:- The “Saffire” was relaunched as the Wave.
• 2006:- Bal launched the “Platina”.
• 2006:- Indian two wheeler industry was the second largest in the world.

7. CHANGING THE LOOK

8. >Bajaj is India's second largest motorcycle maker, smaller than Honda
Motorcycle Scooter India, but larger than TVS Motor Co. Ltd.
>Bajaj Auto, is ranked as the world’s fourth largest two- and three-
wheeler manufacturer.
>The company is well known for their R&D, product
development, process engineering and low-cost manufacturing skills.

10. Change Portfolio
New launch gave wider range
Refresh image.

11. Brand Positioning Statement