A slide show on Social Networking/SEM

1. By:
Christy Taylor-Virtual Business Connections

2.  SEO (Organic)
Search Engine Optimization is naturally building back
links pointing back to your site by using keywords.
 PPC (Sponsored Listings) Paying per click to have
someone click on an advertisement.

3. Key phrases-Terms that Google indexes your pages to fall under in
the SERPS (Search Engine Results Pages). Competitive!
LSI-Latent Semantics Indexing-Synonyms that Google finds are
relevant the the website page’s main key phrases.
Start by Using Google Adwords Keyword Tool

4. Michael Jackson-Global Searches in May: 24,900,000

5. Michael Jakson-Global Searches in May: 165,000

6. Michael Jackson-Sites Indexed with Google: 82,200,000

7. Michael Jakson-Sites Indexed with Google: 154,000

8. A category of sites that is based on user participation
and user-generated content. They include social
networking sites like LinkedIn or Facebook, social
bookmarking sites like Del.icio.us, social news sites like
Digg or Reddit, and other sites that are centered on user
interaction. -Search Engine Watch SEM Glossary

9.  Stimulates Viral Traffic
Build Brand awareness, loyalty, advocacy, etc.
through viral marketing.
 A Driver of SEO
Build qualified and relevant back links to your
site.

10. Syndicate SEO content
Build credibility (Trust Factor)

11.  Social Media-Tools like blogs, social bookmarking, and social
networking used to heighten the awareness of content on your site/
blog. Ex. A blog post shared in Twitter might rank higher in the
SERPS then the actual blog itself.
 SEO-The content of the blog needs to be keyword optimized for the
Search Engines. If it isn’t, it won’t rank high at all, nor drive traffic.
Inseparable!

12. “In the last hundred years…the way to
advertise was to get into the mass media and
push out your content….In the next 100
years information won’t be just pushed out to
the people, it will be shared among the
millions of connections people have.
Advertising will change. You will need to get
into these connections.”
Mark Zuckerberg
Facebook CEO

13. Old marketing - “push marketing” - TV, radio, and
newspaper ads are not the only way to market.
New marketing - “pull marketing” through tools such
as Social Networking sites.
Push Pull marketing is giving the potential customers
the choice to act on your message or not.

14. Maintain equilibrium between marketing and a
personal approach.
Spread the word about you, your site, your brand, and your
company like wild fire!
Word of Mouth Replaces Word of Mouse

15. Online Community of Internet Users that Share
Common Interests
Builds Tightens
Interests Connections

16. LinkedIn: 7.7 Million Users in February
Increased by 22% 6.3 Mill in January
Facebook: 200 Million Users
Increased by 228% within a one year span
Twitter: Over 10 Million
Increased by 1038% Past Year
Nielsen Online

17.  Get connected with your Ideal Target Market
 Build Brand Awareness
 Build up business reputation
 SEO-Build back links to your site
 SN sites rank high up in the SERPS
 Increase clientele
 Form joint ventures
Can all be done on a bootstrapping

18.  Fill out your profile (Make sure to feed blog)
 Find all your existing connections and add
them to LinkedIn
 Join Groups and Participate
 Make Connections from Groups
 Answer Questions
 Make Recommendations
 Ask for Recommendations

19. Setup your profile (Keep it
personable but professional)
Find all your existing connections and
invite them to be your friend
Join Groups and Participate
Make Connections from Groups
Create a Facebook fan page

20. Setup your Twitter profile
Find all your existing Twitter friends and
clients (Twellow)
Start talking-limit to 140 characters
Follow your friends and competitors followers
Look for Twibes (Groups)
Use @Replies/Direct Message Tabs
Feed Content (TwitterFeed)
Build Relationships!

21. RT@Username Comment-Retweeting
what someone else is saying and
giving them credit (Essence of Viral
Marketing)
@Reply-Replying to a message
#-Hashtag-Divide posts into categories
by keywords (SEO)
#FollowFriday@Username-
Recommends Who You Are Following
To Others

22. Break Down the Barriers in the Online
Business World

23. Expert and professional advice on your Internet marketing questions
Internet marketing videos
Tools for social networking
Interaction with other business owners sharing their expert advice
Access to our online business directory so you can promote your website
Learn Internet Marketing on a Bootstrapping Budget!