A look at some of the brand- and buzz-building out-of-the-box publicity campaigns and promotions created for leading names in media, consumer products, not-for-profit, technology and more by our agency. Fresh ideas that killed it...

1. Agency Creativity Credentials
(Extended Play Edition!)
Revised January 2019

2. Quick Facts…
 Founded in 1988 by ex-Weber Shandwick exec Sal Cataldi
 Diverse mix of blue chip & entrepreneurial clients including leaders
in media, entertainment, not-for-profit and consumer products
including AMC Networks, Comcast, Turner Networks, WWE, 1-800
Flowers, IMAX, WNYC, Amex, Sony, National Audubon Society,
PEN American Center, Tanqueray, Dewar’s, Entenmann’s and
many more
 Across the board capabilities – traditional publicity, pioneers of
guerilla and experiential marketing, social media, branded video
and editorial content and brand-building partnerships
 Award-winning creativity -mega-media generating, out-of-the-
box thinking that has earned many accolades– Adweek Guerilla
Marketers of the Year (2x), PRSA Anvils, CableFax 100 &
numerous Cable Faxies, PR Week and Beacon Awards, etc.
 Specialist in a la carte ideation & creative concepting
 Very long term relationships with clients!

3. Our Philosophy?
Kill Run-of-the-Mill Thinking!
There is nothing as hopelessly endangered than the fresh idea.
A fresh idea should…
Be strategic enough to crystallize and communicate the soul of a
brand in an instant.
Able to instantly ignite the imagination, emotion and allegiance of
the message-battered consumer.
Spark not only the grudging but involved interest of the jaded media
to produce a blitz of spirited coverage of your brand.
Make consumers rise with open wallets and positive word-of-mouth
to further your commercial crusade for the fun and personality it
projects about the brand and people behind it.
Very kind to the bottom line – the biggest bang for the minimum
investment of time, resources and $$$.

4. Media & Entertainment
Experience

5. AMC Networks, Since 1993
 AMC “A. Zombie for President” – A cheeky national
campaign to raise awareness for AMC’s carriage battle with
DISH Networks
 Mad Men & Breaking Bad Event Concepting – Lincoln
Center, Museum of Moving Image Screenings
 AMC MonsterFest – Program publicity, street stunts and
promotions including the “AMC House of Horror
Sweepstakes”
 AMC 1-800-U-BE-DUKE Sweepstakes
 AMC Tarzanmania – Nationally-buzzed about Auction of
“Apestract Art” by Tarzan’s chimp side-kick, Cheeta
 AMC Marilyn Monroe Treasure Trunk with Planet Hollywood
 And much more…

6. The proof is in the publicity…

7. Other AMC Networks…
 WEtv’s Bridezillas Museum of Natural Hysteria in Times Square
 FUSE – “Declaring the Music Video an Endangered Species…”
 Mag Rack VOD – “Guitar Face Search” and “Most Outrageous
Bird Video Contest”
 IFC – “Rhett & Link: Commercial Kings,” “Whisker Wars” and “The
Whitest Kids U Know”
 WETv’s –“Project Hollywood: Society for the Prevention of
Celebrity Divorce” and “Ropin’ Men Roundup in Union Square”
 Sundance Channel – “Red Road” and “Push Girls”
 AMC Yeah – Launch and promotions for new streaming film
service
 Bravo – “Arts for Change”
 VOOM HD – VOOM Portraits with Robert Wilson, Artland USA,
Equator HD, Rave HE
 Metro Channels Launch
 Specialty press for art projects of CEO Joshua Sapan, including his
book “The Big Picture,” his antiques collections, etc.

8. Getting “fuse-i-fied”...
A no-cost PR stunt to declare the music video an “endangered species”
begats a national billboard & campaign…
Giving American Idol’s tone-deaf William Hung a record deal…

9. WEtv… Ropin’ in Men to Rope In
Women in NYC Union Square…

10. More media & entertainment
 Comcast Select On-Demand
 World Wrestling Entertainment/WWE – 6 years business
and trade press and Wrestlemania stunts
 TBS & TNT– “My Boys,” “The Closer” and “Rizzoli & Isles”
 HBO & Cinemax
 CNN - Anderson Cooper 360
 WNYC Radio “#SmartBinge”
 Screenvision Cinema Advertising
 Trans-Siberian Orchestra Holiday Tour – 7 years
 YES Networks Centerstage
 Cablevision – Optimum Launch Events
 Sony Pictures Digital – “SoapCity Games”
 USA Networks
 Seven Seas Music/Artists Rights Workshop

11.  Lionsgate Television (Epix, fearNET)
 NBCUNI-Project Green, Bravo, Oxygen
 Roger Corman Productions
 Karmaloop TV (with partner Pharrell Williams)
 Theatre Within John Lennon Tribute Concert in NYC – 8
years
 Davler Media – NYMetro Parents, Metrosource, CityGuide
 Hearst Magazines
 Reader’s Digest Media
 Knitting Factory NYC/Knitting Factory Records
 Talent Partners
 Weider Publications
 Corbis
 AllScreens Media
 IMAX
 Gladeyes Films, “Dyslexiaville”

12. Consumer Products (select)
 Schieffelin & Somerset Importing (Dewar's Scotch, Hennessy Cognac,
Johnnie Walker Scotch, Moet & Chandon Champagnes, Ruffino Wines,
Tanqueray Gin, Tanqueray Sterling Vodka)
 Kobrand Importers (Alize de France, Taittinger Champagne, Delamain
Cognac,Corporate Image)
 Entenmann’s
 1-800-Flowers
 Hank’s Gourmet Beverages
 Newman’s Own
 Molson, Kirin, Steinlager Beers
 Taittinger Champagne
 Parmalat, Pomi, DeCecco Pasta
 Perry’s Majestic – World’s First Organic Beer
 Hershey’s Corporation

13. Not-for-Profit
 National Audubon Society “Green Building Initiative”
 PEN American Center Literary Awards Gala – 5 years
 Children’s Village Connections Mentorship
 Stony Brook Foundation Gala – 6 years
 Rainforest Alliiance “The First Madonna Bra Auction”
 T.J. Martell Foundation Rock Charity
 Brotherhood/Sister Sol
 GenerationON
 P.E.T.A.
 DUMBO DNA
 Pratt Institute Made in NYC
 Opus 40 Sculpture Park, Saugerties NY
 NYWIFT – New York Women in Film and Television
 Nordoff-Robbins Music Therapy Silver Clef Award for The Who

14. They Weren’t Media,
But They Were
Offbeat & Effective
Classic Case Study “Quickies” …
that Demonstrate How We Think

15. The Dewar’s Bagpipe Festival @ the
Knitting Factory
 CPR created hipster cache in step
with tradition for Dewar’s by
creating an eclectic, two-day long
charity bagpipe music fest at NYC’s
Knitting Factory
 Bands from trad folk to the avant
garde jazz, all introduced by media
spokesperson James “Scotty”
Doohan
 Proceeds from sales of tickets and a
live CD on Knitting Factory works
label benefited the Scottish
National Trust
 Mega-media results, from NY Times
to The Today Show, led to launch of
a five-city concert tour and
downtown spike in sales.

16. Pipes & Scotch in the paper of record

17. Tanqueray Rock & Roll
Trivia Tours
 CPR created awareness among young
adult music lovers with a celebrity
hosted bus tour to the offbeat sites
where rock history happened, in LA
and the following year in NYC
 Partnered with rock industry charity
TJ Martell to garner celeb hosts for
tours
 Standalone guidebook/map was
distributed in bars and clubs and used
as advertorial in much-read city
magazines, New York Magazine and
LA Magazine
 Generated incredible national media,
including front page story in NY Times
Art, LA Times, AP and various rock
outlets including MTV and Rolling
Stone.

19. Sony - The SoapCity Games
 Create a buzz for just-launched
SoapCity during Emmy Week by
inviting daytime stars to
participate in an offbeat athletic
event
 Partnered with the Humane
Society
 Soap divas competed in photo op
ready events like arm wrestling
and wrestling script reading
judged by wrestlers
 Involved consumer by offering
dog bowls hand-painted by the
stars via online charity auction
 Great press, including Newsweek
and NY Times, built awareness
with the stars and consumers for
SoapCity.com

21. 1-800-FLOWERS Lotsa Love Bears
for Save The Children
 Created a partnership between
online retailer and leading charity
to promote sales of 1-800-
FLOWERS plush line
 12 A-list celebrities including Kate
Winslet, Kenneth Cole and Maria
Bello created one-of-a-kind Lotsa
Love bears for online charity
auction
 Royalty on holiday sales insured
charity $20k
 Mario Bello acted as media
spokesperson for gratis, in
national SMT and appearances on
shows including TODAY and Fox
& Friends
 Campaign helped 1-800-
FLOWERS have its biggest season
ever in plush sales

22. Alize Operation Red Head
 Female-targeted concept to
introduce new cranberry flavored
line-extension of popular
cognac/fruit beverage
 National sweepstakes where 500
won red head transformations from
their hair dressers or at mass events
 A-list red head celebs like B-52 Kate
Pierson, Cyndi Lauper, Tina Louise,
Traci Lords were spokespersons in
media and extensive in-market
events
 Teamed with Manic Panic to create
Alize Red Passion hair color
 Year 3 proposal included mobile
army truck/beauty salon
 Earned Cataldi PR “Brandweek
Guerilla Marketer of the Year”
honors

23. Transformations & bold-faced names

25. Executions:
Some Cool Case Studies

26. AMC Battles Dish Networks…
By Running A. Zombie for President

27.  As the 2012 Presidential Election
heated up so to did a battle over
carriage between AMC Networks
and satellite service Dish
Networks…
 How to draw attention to this,
when the world was focused on
hard news, the Presidential
contest?
 By becoming a part of it – by
getting our platform heard by
running a zombie, a figure
synonymous with AMC’s biggest
hit, “The Walking Dead,” for
President!

28. A. Zombie on a faux coast-to-coast, cross-platform
Presidential campaign including…
 A 7-city bus tour with stops
including both National
Conventions and a Zombie March in
D.C. on World Zombie Day!
 A full-fledged marketing blitz
worthy of a real candidate:
including website, TV spots and
generous swag, from buttons and
bumper stickers to posters and t-
shirts.
 A multi-tiered social media
campaign designed to apply direct
consumer pressure to Dish
Networks.
 And, of course, massive national
and local market press.

29. Scenes from a campaign…

32. Mega Press=Mega Pressure
Our spirited campaign generated a huge wave of press which put a
boardroom battle between two companies into the public arena…
Leading national outlets like The New York Times, USA
Today, The Washington Post, AP, Entertainment Tonight, the
Today Show, Huffington Post, Slate and many more.
Major features in dailies, culture blogs and the major
broadcast outlets in the 7 markets the campaign traveled to.
Think pieces in many political outlets like The Hill and
Drudge Report and marketing-centric press like Adweek and
Advertising Age.

33. In the end, A. Zombie didn’t win the Presidency, but he did create a PR
groundswell that helped bring AMC Networks back to DISH….

34. WE tv’s Society for the
Prevention of Celebrity Divorce

35. Going “faux” social…
 How do you get attention for another
reality series featuring C-list stars
confronting their personal problems?
 CPR did it by creating an LA-based
billboard blitz for a fake pro-social
organization dedicated to the issue at
the heart of the show, The Society
for the Prevention of Celebrity
Divorce.
 Its mission - to demand “role model”
stars to take their vows seriously, so
their fans would too!
 Naturally the campaign was covert,
with no mention of connection to WE
tv, until a “reveal” after the prank got
national attention, right before the
series premiere!

36. Taking Hollywood and America by storm
with giant billboards
 Our fake society announced its
arrival in a dramatic way, with
four huge billboards at high-
traffic locations, right where the
stars live, work and dine.
 Complemented by two buses
which traversed LA, from
Kardashian Land in Encino to
Malibu to Beverly Hills.

38. A website and faux founder to message the
mission
 To make the prank credible, and
give reporters plenty of backstory
to craft features, we helped
create an info-rich but decidedly
lo-fi website, helmed by our faux
founder, J. Robert Butler.
 PreventCelebrityDivorce.Org
included details and images of the
billboard campaign, an FAQ on
the organization, facts on divorce
and celebrity divorce, and a video
message from our founder.

39. PR from behind the screen…
 To insure that the media didn’t discover
the connection to WEtv, CPR worked
anonymously to tip off the press, via
fake gmail and Twitter accounts, directly
via Reddit, Facebook and more.
 These anonymous tips got the ball rolling
on a mountain of local and national
press which tried to get to the bottom of
the story including ABC News, Fox News,
LAist/Gothamist, Cosmopolitan
Magazine, Slate, LA Times, etc.
 What also came was interest from shows
like Today and GMA who wanted to
talk to the founder (which the client
declined.)

41. The Big Reveal
 Within 10 days, the campaign
generated worldwide attention, with
more than 250 million media
impressions and millions more via
social media.
 Then we announced via the Society’s
website and with swipes on the
billboards that we were folding the
Society…
 Why? Because its good work was
being carried on by WE tv in its new
series, Marriage Boot Camp: Reality
Stars!

42. Culmination of Kitschy Prank Campaign
Applauded in Biz Media…

43. Wetv’s Bridezillas Museum
of Natural Hysteria

44. Building over-the-top buzz for the return of a very
outrageous series, WEtv’s Bridezillas
 To create buzz, in traditional press
and social media for the return,
after a five-year hiatus of WEtv’s
Bridezillas
 The solution? A real world, brick
and mortar “museum” dedicated
to the history of the high-stress
bride-to-be archetype cemented
into the popular culture with the
first-run of the series

45. WEtv’s Bridezillas Museum of Natural Hysteria!!!
 An expansive, Instagram-worthy
attraction of kitschy exhibits and
interactive experiences celebrating
outrageous bridal behavior
through history
 Open to the public for 10 days in
3,000 square feet of street level
retail space at 4 Times Square
 Pre-promote via partnership with
NYC Visitors Bureau, GrayLine
Bus Tours and more

46. 14 selfie-worthies exhibits and
experiences for NYC locals and tourists
 PreHysterical Bridezillas Through
History
 Wedding DisBelieve It or Knot
 Worst Bridesmaids Dresses in the
World
 Animatronic Dino-Bridezilla
 Rage-O-Meter Punching Bag
 Tantrum Tank
 Bazillion Dollar Bling Bath
 Cray-Cray Cranial Head
Massagers
 Bridezilla Street Teams

50. And Bridezilla Products that Don’t Exist, But Should ;-)

51. Results…
 Over 10,000 visits by tourists and locals, 60/40
 Over 800 million media impressions from diverse
outlets like People Magazine, WWD, Us Weekly,
Perez Hilton, E! Online, AM/NY, Adweek’s Agency
Spy, PR Week
 178 percent increase across network’s social media
platforms, 60 percent spike on Instagram and 30
percent from Twitter
 Strong ratings for the series return
 20x ROI - an investment that returned $10 million in
ad dollar value

52. Watch… A virtual visit to the Museum

53. IFC’s LoCo Awards

54. Honoring the Best & Bizarre in Low-Budget
Local Commercials
 A viral-ready, local focused
promotion for new IFC series, Rhett
& Link: Commercial Kings
 Encourages consumers to upload
and vote for their town’s wacky
kings of local commercials in 9
categories, from Best Jingle and
Tagline to Hammiest Performance
and Golden Turkey
 Great national and local media
hooks, inspiring media to get towns
to vote for their own heroes
 Ideal for social media, viral
dissemination (Twitter, FB)
 Prizes for business and the advert
uploader

55. Launch Generates National Print
and Broadcast Coverage

56. & A Flurry of In-Market Press for
Local Advert Legends

57. New York Times again

58. Mag Rack’s Guitar Face Search

59. What the heck is Guitar Face???
 A new term CPR coined for a
forward thinking
interactivity/user-generated
content driven contest and
guerilla promotion to generate
broad consumer awareness of
the new Mag Rack VOD service
via its Guitar Xpress offering…
 It’s the bizarre facial condition
generated by the agony and
the ecstasy of guitar playing,
real or air…

60. Promo particulars…
 A national search for the best
amateur guitar face in America,
from mail and online entries and
those captured at Guitar Face
“picture booth” events around the
nation
 To add media appeal, entries
were judged by a panel of 25 top
guitarists like Dick Dale, JJ
“Twisted Sister” French, Roger
McGuinn, Earl “David Bowie”
Slick, rock photogs like Henry
Diltz and Mark Weiss, record
producers/managers like Ted
Templeman (Santana, Clapton,
Van Halen) and Danny Fields
(Iggy Pop and the Ramones)

61. Partner and viral punch
 Partnership with
Gibson/Epiphone Guitar
provided prizes and extra
promotion via music stores
 Celeb and consumer poll
about Guitar Face (the best
pros and most popular
variety) resulted in the
creation of the first-ever
Guitar Face Hall of Fame

62. Guitar Face Photo Booth..
 Provided consumers with a choice of guitars and rocker costumes in
which to pose for contest entry photos
 Utilized both as affiliate events and national and local market TV
segments which enable spokespeople to tell Mag Rack’s benefit of
VOD story…

63. Live in New York and across America…

64. Oddball story angle that generates
meaty results…

65. Front Page… NY Times Arts…

66. Finalists generate big local news…

67. And the winner is…

68. WNYC #SMARTBINGE

69. Co-opt a TV Trend: The Binge
 WNYC is one of America’s premiere
public radio stations, producers of many
top-rated iTunes podcasts like Radiolab
and Freakonomics.
 That station came to Cataldi PR seeking
a cross-platform branding idea that
would further drive its on-demand
digital listenership, in tandem with the
launch of its new Discover Mobile App.
 Our concept? To co-opt the TV trend of
the year, the concept for binge watching,
to highlight the quality content listeners
could take anywhere with WNYC.

70. #smartbinge: hashtag driven cross-
platform buzz
 Smartbinge landing page at
WNYC.com introduces listeners to the
concept and wide on-demand
offerings
 #smartbinge Twitter driven by use
by popular show hosts.
 Supported with aggressive social
media and mobile advertising, on
Facebook, social discovery and
narrow casting, paid search,
advertising on affinity podcasts like
WTF with Marc Maron.
 Traditional publicity targeted to
mobile, media and ad/marketing
press.

71. Adverts…

72. Phase 2: Playful Videos from Comic Eugene Mirman
 CPR worked to increase
awareness in a series of playful
“how-to” videos from comedian
Eugene Mirman.
 Videos aired on WNYC and
smartbinge websites and also as
on-air spot, on WNYC and affinity
podcast like WTF with Marc
Maron.

73. A binge of smart coverage…

74. Results…
 A 60% increase in mobile listening
 A 25% increase in social activity
 Doubling of unique monthly visitors to WNYC.org
 High-profile press coverage in traditional hard to target outlets
for the station, including mobile and tech outlets and The New
York Times’ Advertising Column

75. AMC’ MonsterFest
“House of Horror Sweepstakes”

76. Program Particulars…
 An offbeat two-tiered
national promotion to build
buzz for AMC’s MonsterFest
 National winner had their
home and Halloween
costumes bumped up to big
screen standards by Academy
Award-winning set designers
and make-up artists behind
Nightmare on Elm Street…

77. & A STAR FOR A DAY…
 And Linda Blair for Halloween
Day… to host a party for 25
friends and open the door to greet
their Trick-Or-Treaters
 150+ affiliates participate in local
promotions providing pro make-
over and limo for Halloween
Trick-or-Treating

78. Aggressive Multilayered Support…
 National and affiliate TV spots
 Dedicated sub-site at amc.tv
 Partnership/presence at Loew’s
Theater chain
 Coast-to-coast radio promos
 Multiple waves of PR – launch,
finalists & …

79. 5-Day publicity blitz
 CPR turned the $150k, 5-day
“ranch home to monster mansion”
into an on-going local and
national news story
 Daily coverage by traffic
helicopters picked up by network
affiliates
 On-going print and radio
 5,000 on-site visitors

80. National press…
 VNR & SMT with Linda Blair
including time-lapse video of
transformation of home &
winners.
 Interviews & live satellite
appearance of TODAY, CBS
Morning News, ET, etc.
 National print reach via AP and
other syndicates

81. Front page news…

82. Monster Success…
 Became AMC’s most-watched
MonsterFest to date…
 Central to making MonsterFest
the tentpole annual promotion
for the network

83. AMC MonsterFest
Zombie Invasion of NYC

84. Quick Stunt = Big National Press
 A photo-op spectacular staged on the streets of NYC to support
broadcast press campaign for AMC MonsterFest 2005
 50 professional actors dressed as zombies “march across” the
Brooklyn Bridge to “invade” NYC
 Also hit other high-visibility NYC venues, Times Square and
Penn Station

85. Big Frights…

86. And more good pics…

87. Equals Big Press!
 Print coverage including AP Photo, Newsday, AM NY, NY Daily
News and many more…
 Live broadcast coverage by news helicopters of local morning
shows Good Day NY, WB 11 Morning News, along with national
coverage via CNN, ABC Network, Fox News and more…
 Appearance on two installments of NBC TODAY!

88. TBS Daisy Does America…

89. Flower Power Promotion…
 A four-part promo blitz utilizing “daisies” as an icon to build
awareness for this new TBS reality- comedy series
 To limit cost, expand scope and ease execution, CPR brought
TBS together with another of our client, 1 800 FLOWERS

90. Step 1 – Petal Pushers Take NYC
 An offbeat campaign that put
roving brand ambassadors on
pedal bikes to hype the show
 Hand-out of free daisies
wrapped packaged with
tune-in card and off-priced
daisy offer from 1 800 Flowers
 Week-long campaign
targeted consumers, media
buyers and press

91. Step 2 – Daisy Window In Soho
 Create buzz and press coverage
with “art advertising” in a shop
window in Soho during the busy
holiday season
 Alterna-marketing tactic
generate media in much-read ad
and cable trades and local
consumer press

92. More bikes and window shopping…

93. Step 3 & 4 – Door Drops & Online
 Daisy On Your Doorstep put fresh daisies and a tune-in on the
doorknobs of 200,000+ likely viewers in seven cities…
 Daisy Online Sweepstakes gave viewers the chance to win daily
bouquets and a grand prize of “A Year of Free Flowers” from 1
800 FLOWERS

94. Mag Rack TV
“America’s Most Outrageous
Bird Contest”

95. Freaky Flyers Give Wings to
Kitschy Network Promo…
 An offbeat contest designed to create
traditional and viral publicity to
promote this network’s series, “The Pet
Shop with Mark Morrone”
 Inspired bird owners to cast the media
spotlight on their favorite flyer by
uploading “outrageous” videos of
them speaking, singing, performing
tricks etc. to be judged by 13 celebs
and web surfers in “American Idol”
elimination style
 Promoted via a dedicated contest
website which web surfers would
return to weekly to cast votes for their
favorites
 Offered two $1,000 first prizes for
Celebrities’ and Viewers’ Choice

96. Star-Powered Judges…

97. Participate to support their favorite
environmental charities

98. Contest Creates YouTube & National TV Sensation –
AJ The Golf and Basketball Playing Parakeet
 The “Celebrities’ Choice”
winner was A.J. – a parakeet
who could play basketball,
sink a putt, bowl, do yoga and
much more…
 His branded contest entry,
placed on YouTube by CPR,
became the most popular
video on the site for a two
week period, attracting more
than 10 million views…

99. Print PR blitz…
 Our feathered brand
ambassador and contest
winner was the subject of
1,000 of print features
including Associated Press,
USA Today and The New York
Times, content syndicated to
over 450,000 websites
worldwide…
 But the best was yet to come…

100. 20 National TV Appearances: GMA (2x), Martha Stewart,
Fox & Friends, Inside Edition, ET, CNN, Dateline NBC & More

101. Watch AJ…Letterman, Martha Stewart and more

102. Results…
 Mag Rack TV’s website received a 1,000 % spike in traffic…
 Viewership of “The Pet Shop” increased by 400%...
 A.J. became a motivational ambassador for Mag Rack making
appearances in schools as a part of the company’s “Power to
Learn” initiative…
 The campaign earned two PRSA Bronze Anvils and The Beacon
Award, the top honor in cable TV marketing

103. The World’s Largest Xmas Tree…
Made Out of Cannolis!
 An inexpensive offbeat visual
stunt, ready made for holiday
TV coverage, to promote the
early December ’07 premiere
of “Steve Schirripa’s Hungry,”
a new Italian cooking series on
Lifeskool TV…
 CPR enlisted the famed
Veniero’s Bakery to provide
5,000 cannolis at cost – a
budget of less than $5,000 for
the total promotion

104. A sweet and media worthy stunt…
 CPR created the gambit to
attract crowds to Il Cortile
Restaurant in Little Italy to get a
sneak peek of the series
 Visitors could pose for pics with
Steve and get a free mini-cannoli
with a tune-in premium
 Also served as the visual
centerpiece for a launch party
attended by Steve’s Sopranos pals
 Earned a spot in the upcoming
Guinness Book of Records!

105. Cannolis on “Today”…
 Noontime public viewing
attracted hundreds of curious
food lovers and many NYC TV
stations and dailies
 Steve and the tree also made an
appearance on “NBC Today” to
promote his new series

106. Party Snaps Go National…

107. Even the New York Times “reluctantly
applauds this clever idea…”

108. World Wrestling Entertainment
Image-Enhancing Business & Trade Press & Stunts
 6 years working to build the
smart-business image with
financial and trade press
 Orchestrated numerous
corporate profiles, financial
success stories and all-important
efforts to earn awards for its
smart marketing acumen,
ProMax/BDA, CableFaxies, etc.
 PR efforts for new business
launches including WWE 24/7
steaming service, WWE.com,
WWE Magazine, WWE Mobile
and more
 Concepted buzz-building stunts
for consumer and trade efforts
including WrestleMania
Presidential “Matches”, Trump vs
Vince “Hair Match”

110. Babelgum Metropolis Art Prize

111. International Art Video Search
Powers Global Image and
Awareness…
 A worldwide search for new video and street art to drive
awareness of Babelgum Metropolis, a new broadband
network dedicated to emerging artists and urban culture
 Press powered by panel of A-list judges with fine art and
broad pop culture cache including Isabella Rossellini, Tate
Modern street art curator Cedar Lewisohn, Scope Art fair
curator Lee Wells, etc
 Offered $30K in prizes in 4 categories and the chance to
win a trip to NYC to see winning videos premiered on
Jumbotrons in Times Square
 Inspired buzz among young hipsters in NYC via
partnership with Time Out NY

112. Buzz building via press and Twittersphere
 Three-month entry campaign to
build worldwide buzz powered by
art-centric publicity and tweeting
 Included esteemed pubs like Art
In America and Art Daily,
entertainment trades like
Hollywood Reporter, gossip
columns including NY Post “Page
Six”
 Over 700 video art entries from
six continents generating 120,000
views and 50,000 votes. More
than 200 hours of new content
added to Babelgum library

113. Times Square Becomes Video Art Gallery for
An Evening

114. International Winners Head to Post-Event
Press Bash at LeVine Gallery
 Winners from Holland, Brazil, Italy
& US attend
 Post-Screening Bash for 500 at
LeVine Gallery with 3D video
art/video painting by Sweat
Shoppe
 Cover story in New York Times
Metro

115. Spiking Traffic with International Press

116. TNT Rizzoli & Isles
Times Square Screening

117. Advance Screening of What Would
Become TNT’s Most Highly Rated Premiere
 A massive public screening in New York’s Times Square for TNT’s
most anticipated series of 2010
 CPR handled all logistic, event design/layout, permitting,
premiums, security, simulcasts on other Times Square screens,
etc.
 Included screening, branded premiums, roving street teams and
more
 An estimated 100,000 impressions generated in this, America’s
most renowned public space

120. Trans-Siberian Orchestra
Holiday Tour 2005 - 2013

121. Eights years as A.O.R. for
national tour press
 TSO’s annual Holiday arena tour of North America, 90+
cities and 130+ performances in 10 weeks
 East & West Coast bands, often publicity for 4 shows daily
 Played to over 9 million, grossing over $450 million
 In Billboard’s Top 25 Touring Artists of the Decade
 Since 2010, CPR has also promoted TSO’s non-holiday
Spring Tours, averaging 80+ dates

122. Comprehensive National and In-
Market Publicity
 Includes advance highlights,
entertainment cover stories, live
reviews, local broadcast & blogs
 National SMTs
 National Morning Shows including
GMA, Today Show, Conan, etc.
 Charity/Human Interest Angle - $1
per tix donation, $9 million to
charities
 Album Publicity with
Atlantic/Rhino Records
 PBS TV Special Promotion

123. The only thing overweight in this
picture is the clip book!

124. TNT “Wanted”
Guerilla Campaign

125. Castles Made of Sand…
 Created unique beach stunt over July 4 weekend in NY & LA –
crime-themed, branded sandcastles by Guinness World Record
Holder
 Supported with fly-over advertising, t-shirt distribution &
publicity

126. Offbeat fun was had by all…

127. Media Buyer Street Blitz
 Put the brand in the face of
media buyers in NYC with a
targeted street poster campaign…
 Hot dog & fruit carts, hipster bar
rest rooms, phone booths…

128. Branded Editorial Contest