Presentation presented at the Medianet Vlaanderen workshop on 15/10/09 (http://www.medianetvlaanderen.be/nl_BE/home/evenementen/wsv091015.html) irst, we survey VRT's mobile initiatives from the past years and present lessons learned from it. Next, we touch upon some possible future directions for the audiovisual content industry.

1. Mobile@VRT
Lessons Learned
Lode Nachtergaele
VRT-Medialab
aka cast42
Foto: Jimmy Kets

2. Why mobile ?

4. Mobile & Broadcast
• September 2000 : Bracke & Crabé
• Januari 2001 : Sportpersoonlijkheid van het jaar
• 2003: De nationale test
• 2005: “De thuisploeg”

6. 2006 Sporza Tour Live

7. Mobile gaming

8. Mobiele spelconsoles
80.000.000 Nintendo DS
60.000.000
GBA
40.000.000
PSP
20.000.000
4 Jaar Tijd

9. 2007 : Emma on TV & PSP
•Genre: Telenovela ‘with a who donnit
storyline’:
•103 x 21 minutes
•Channel: één (one – first
channel VRT)
•Transmission: 4X per week Monday up to Thursday 21.45u
•24% shares.
•7.7/10 appreciations.

10. Emma on PSP
• every episode ± 4000x downloaded
• 5% directly on PSP
• 4 Terrabytes served
• 1 episode < 32 Megabyte ≈ 2 minutes waiting

11. IBBT MADUF

12. Mobile market
Devices Network
Users Content

13. Source: http://www.appleinsider.com/articles/09/08/21/canalys_iphone_outsold_all_windows_mobile_phones_in_q2_2009.html

14. Market Share: Gartner
prediction 2012
2009 2012
50,0
45
37,5 39
25,0
12,5 15 14 13
13 13
8
5
0 2
Symbian Android Iphone Win Mob RIM

16. Mobile market
Devices Network
Users Content

17. Belgium networks end 2008

18. Belgium networks Q2 2009
Proximus Mobistar

20. Subscriptions influence usage!

21. Mobile market
Devices Network
Users Content

22. What works ?

25. Mobile usage July 2008

26. VRT on iphone Q2 2008

28. Multichannel distribution
HTML
Drupal, WP, Blogger, ...

29. Deredactie webapplication

30. Multichannel distribution
Drupal, WP, Blogger, ...

31. 1,6% pageviews op
nieuwsstroom

32. 2 tire communication
www.deredactie.be m.beta.deredactie.be

33. Steady Growth

34. bbc.co.uk/mobile

35. bbc.co.uk/mobile

36. bbc.co.uk/iplayer

38. Mobile market
Devices Network
Users Content

39. User satisfaction granted with
Iphone, Palm Pre & Android
70/100
77/100
83/100 66/100
77/100

42. Top 1-5 mobile sites NL
m.nu.nl google.com m.buienrader.nl m.hyves.nl live.com

43. Top 5-10 mobile sites NL
9292.nl telegraaf.nl gmail.com ns.nl m.nos.nl

44. Mobile apps in NL top 10

45. Back to the future: Teletext
• Teletekst has a high rating : 7.1
• Almost 65% would miss the service
• Bijna 65% van de ondervraagden zou
de dienst erg missen als die niet meer
zou bestaan.
• 13 - 19 jaar old are the most frequent
users
Source: Intomart/Gfk for RTL en SBS

46. Deredactie & Sporza
mobiel
ieu ws
SM Sn
425
ar 3 ng
na
on tva
en
de URL