Providing excellent customer service is one of the key goals of almost all businesses. The manner in which businesses conduct operations with customers contributes to the success and failure of the organization. Solid relationships foster brand trust, while poor customer relations compel customers to patronize competitors. A 2014 market research revealed that 86% of customers will pay more for better customer service.

1. How Technology Improves
Customer Service
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2. Providing excellent customer service is one of the key goals of almost all
businesses. The manner in which businesses conduct operations with
customers contributes to the success and failure of the organization. Solid
relationships foster brand trust, while poor customer relations compel
customers to patronize competitors. A 2014 market research revealed that
86% of customers will pay more for better customer service.
With the constant innovations in technology over the past years, the face
of customer service has changed radically. Businesses are able to reach
out to their customers more consistently and respond to their needs more
efficiently.
Improved Communications
Technology helps organizations keep communication lines open and
make customers constantly informed about new products and
services. A 2013 research showed that consumers prefer customer
service over the following channels: “phone (61%), email (60%), Live
Chat (57%), online knowledge base (51%), “click-to-call” support
automation (34%)”.

3. In the context of dance studio businesses, where dissemination of
information is crucial, managers use management software to send e-
mails and text messages and give updates regarding schedules and other
details. Some of these technologies also feature letter templates that can
be printed immediately and distributed to students, parents and
teachers. With management software and other technologies,
organizations are able to improve communication system.
Streamlined Productivity
Efficiency in delivering services is important for customers. With
technology, businesses are able to improve their productivity. The
available management software today help keep track of assets, manage
inventory, supervise finances, cut down costs, and consolidate huge
amounts of business information. As technology aids in these aspects,
managers and employees are able to save time managing administrative
tasks, allowing for the delivery of a focused and more efficient service to
clients.

4. Enhanced Customer Experience
Technology enables the creation of an easy and hassle-free experience
for customers. Taking the example above, the dance studio business—
students and parents are able to see classes, register online and pay for
fees, all from the comfort of their homes. An easy and hassle-free
experience is an important matter for customers—a 2013 research
revealed that 70% of their buying decisions depend on how they felt
they were being treated.
A 2009 research reported that 81% of organizations with a reputation
for offering excellent customer experience have a stronger competitive
advantage than their competition. Technology has become a necessity in
the business industry as more organizations recognize its impact on
creating and maintaining excellent customer service.
RESOURCES:
http://www.thestudiodirector.com/
http://blogs.forrester.com/kate_leggett/13-03-15-
communication_channel_preferences_for_customer_service_are_rapidly
_changing_do_you_know_what_your_cus
http://www.marketingpilgrim.com/2014/07/86-of-buyers-will-pay-more-
for-a-better-customer-experience-infographic.html