1. Welcome
to
Beyond One to One Sessions
Beta Group
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Friday, June 12, 2009
2. Some notes about this group
๏ 16 sessions โ 8 weeks
๏ What and why โ donโt worry about the how
๏ Download the recordings
๏ Start where you are
๏ A lot of content โ listen lightly
๏ Feedback, please.
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Friday, June 12, 2009
4. Things that may change
from this groupโฆ
๏ Your mindset
๏ Your beliefs and management of time
๏ Your niche market
๏ Your solutions
๏ Your feelings about $$
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Friday, June 12, 2009
5. As a profession,
we have outgrown our clothes
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Friday, June 12, 2009
6. How may therapy techniques can
you name?
๏ Psychodynamic
๏ Cognitive Behavioral
๏ Supportive
๏ Solution focused
๏ Positive Psychology
๏ Narrative Therapy
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Friday, June 12, 2009
7. Rarely have we questioned the
one-fee-for-one session model.
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Friday, June 12, 2009
8. The Myth of Self-Employment
๏ โTake this job and shove it.โ
๏ โI could work for myself!โ
๏ โAll I need is a part-time office and a
phone.โ
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Friday, June 12, 2009
9. We didnโt get what we thought.
๏ No retirement plan
๏ No vacation
๏ No sick time
๏ Family leave? Ha!
๏ Limitations on the number we could reach
๏ Cap on our income.
๏ We got a j-o-b.
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Friday, June 12, 2009
10. Our current model will not sustain
us.
๏ Medical model vs. personal growth model
๏ Culture is changing - new demands on us
๏ Reverence for therapist is gone
๏ Compassion fatigue is increasing
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Friday, June 12, 2009
11. It is time to look at another
business model.
Multiple Streams of Therapy Income:
The Way to Make *More* Money While
Making A *Bigger* Difference
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Friday, June 12, 2009
12. Multiple Streams of Therapy
Income Model. (as you see it)
๏ Create products and offer services that allow
you to leverage your time and content.
๏ Create it once, sell it again and again.
๏ Limit your one-on-one time.
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Friday, June 12, 2009
13. Multiple Streams of Therapy
Income Model.
๏ The customer then gets to choose their level
of investment.
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Friday, June 12, 2009
16. How does a MSOTI business differ
from an in-person practice?
๏ The power of the internet extends your
reach.
๏ While you can sell products in person or
from your office, the power is in using the
internet.
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Friday, June 12, 2009
17. How does a MSOTI business differ
from an in-person practice?
๏ Niche is much more important in
an MSOTI business.
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Friday, June 12, 2009
18. How does a MSOTI business differ
from an in-person practice?
๏ To be successful, you must know what
problems your niche wants solved.
๏ But there is more. Are they willing to
pay for that solution?
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Friday, June 12, 2009
19. As we end Session #1:
Coaching Questions for you
๏ What is your business vision?
๏ What do you see as your biggest
obstacle?
๏ What do you see as the biggest
opportunity?
๏
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Friday, June 12, 2009
20. Next time....
๏ What makes a good niche.
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Friday, June 12, 2009
