The Toronto SEO Group is a full-service digital marketing company with many years of experience and evolution with the Search Engine Algorithms of today. This experience has helped hundreds of clients push their site to the very top of the SERP as well as gather important information regarding the market in which they operate. In the early days White-Hat SEO wasn't as profitable as the low-quality and inexpensive Black-Hat methods. Today, our experience with ethical Internet Marketing methods has provided the Toronto SEO Group with the knowledge and skill-sets to become on of the most respected full-service Internet Marketing companies in the province of Ontario.

1. Toronto SEO Group, is a local, full
service digital marketing agency that
specializes in Search Engine
Optimization (SEO).
I N T R O D U C I N G
Toronto SEO Group

2. DIGITAL
MARKETING

3. AT A-GLANCE
ABOUT US
Toronto SEO Group is passionate about the Internet and we are constantly
pushing to evolve the way it serves our clients.
Inbound & SEO Digital Agency.
Toronto SEO Group is a local, full service internet
marketing agency that specializes in Search Engine
Optimization (SEO). Our friendly no pressure
approach is backed by trained & talented Digital
Marketers, SEO Specialists, Social Media Mavens,
Designers, Developers and professional Writers -
all in house - in Canada
 We absolutely love what we do!
 We use ethical “White Hat” SEO techniques.
 We have Professional on staff writers.
 We are locally owned & operated.
 Integrated social marketing in every campaign.
 Set Milestones – target, measure & refine.
 Full work transparency.
Click to hear what our clients think

4. MEET
THE TEAM(1)
MARCIA
CHILDS
“Rudder”
Cody
Collicott
“Builder”
TONY
SASSO
“Creative”
MIKE
CHILDS
“Captain”

5. ERIC CASEY
“ Tactician”
MEET
THE TEAM (2)
MEGHAN
GREAVES
“Writer”
WERONIKA
SARAFIN
“Social”
NOMAAN
KHAN
“Creator”

6. WE START
WITH
FRESH
THINKING
Digital Marketing changes daily with the evolving online
environment. Successful campaigns can benefit from well timed
execution and a willingness to leverage existing online assets.
 We stay abreast of Google evolution and adapt
our strategies in lockstep.
 We stay up to date on client competitors and
industry to identify digital opportunities.
 We look for online conversations where clients
could benefit from engagement.

7. OUR
SERVICES
For a business, the web is the ultimate proving ground of ideas, value
and merit. The online world benefits those businesses that honor a
client-centered approach – the “good guys”.
It's an honor for us to help businesses build a dominant position
online through the development of great content and great
engagement. Online, the good guys do finish first and we are
privileged to help them do it.
Our Services:
• Digital Consultation
• Online Position Assessments
• Web Design & Implementation
• Search Engine Optimization
• Paid Search Marketing (PPC)
• Email Marketing
• Video Marketing
• ORM & Competitive Analysis
• Mobile Marketing
• Web Analytics & Call Tracking
• Content Management
• Google Places Optimization
• Link Building
• Keyword Research
• E-Commerce Solution
• SEO Packages

8. DIGITAL
CONSULTATION
We use our extensive experience in Digital Strategy, Search Engine
Optimization, Paid Search Marketing and Social Media Marketing to
assess current conditions and recommend strategies for growth
 Raw Position Assessments
 Industry, Competitor & Keyword Research
 Social Extension Of Existing Assets
 Analysis & Strategy Development
 Actionable Recommendations
 User Testing and Usability Analysis
 Growth Planning
General Assessment Example

9. Web
Assessments
and
Performance
Optimization
 Hosting Assessment & Provision
 Certified IT Partner – TSG Montreal Location
 Website Performance Optimization
 Website Speed Optimization
 Cloud Computing
 Technology Audit and Analysis
 Microsoft Email
 Google Business Email
 Hosted Exchange & Hybrid

10. Website
Design
and
Implement
ation
We Do Mobile Too
http://m.personalinjurylawlawyer.ca
http://m.crockadoodle.com
http://m.argentus.com
Capabilities
 Brand Marketing and Destination Sites
 Corporate Websites
 Self-Service, Support and Ecommerce sites
 Product Launch and Campaign Microsites
 Content Management System Implementation
 Website Performance Optimization
Recent Websites
http://www.chelsterhall.com/
http://www.royalhomeimprovements.ca/
http://torontoseogroup.com/drharris/
http://sierraflame.com
http://clarkelaw.ca/
http://fisherpools.ca

11. Be Found
Search Engine Optimization was never easy and its
getting harder. The evolving algorithms are making it
increasingly challenging to build and sustain
rankings. A successful company must now carve out
an online presence on every relevant platform and
channel.
 Local – Ranking Example
 Regional to International – Ranking Example
 Ecommerce – Ranking Example
 Video – SERP Example
 Mobile
ETHICAL SEARCH
ENGINE
OPTIMIZATION
Higher Rankings Mean More Targeted Traffic

12. SEARCH
ENGINE
MARKETING
(PPC)
Paid Search Marketing or Pay Per Click Advertising is where 99%
of Google’s revenue comes from. It is the reason the Google
search engine is so large and successful. Pay Per Click
Advertising has been successful for the Yahoo and Bing search
engines as well.
Why are they so successful? Because it works so well – it can be
tracked, measured and managed to bring you the leads you
need with measurable ROI and predictable, controllable cost.
As a Google Partner we have a dedicated
Google Adwords representative that
provides us with industry reporting, client
research, campaign construction and early
access to Google Beta products.
By The Numbers
 12 Years Experience
 Managing $500,000 Per Year
 Certified Google Partner

13. SOCIAL MEDIA
MARKETING
 Social Analytics
 "What Happened This Week” Reports
 Data Mining
 Conversation Monitoring
 Platform Development
 Video Content Production
 Social Destination and Profiles
 Community Management
 Editorial Management
 Influencer Outreach
 Campaign Development and Execution
 Community Platforms
 Social Tracking and Reporting
Be Honest. Be Authentic. Be Prolific.
We help you use every relevant platform
to get your message out.

14. VIDEO
MARKETING
Getting your video’s seen starts with getting them in
front of your audience. All businesses’needs are
different and we will work with you to reach more
potential clients and dominate your market. From
YouTube and Wistia to Facebook and Social Media
video widgets, Toronto SEO Group will develop an
online video marketing plan that gets your message
out and across.
Click here to see some of our video work

15. EMAIL & CRM
MARKETING
We build strategic narrative driven email campaigns.
 Email Marketing Campaigns
 Campaign Optimization and Multivariate Testing
 Email Acquisition + Lead Generation
 Loyalty, Promotions and Sweepstakes
 Direct Marketing / Response

16.  Campaign Analysis and Strategy Development
 Web Analytics and Custom Reporting
 Quick Assessment Snap Shot
 Custom Social Analytics Reporting
 Custom Traffic Analytics Reporting
 Custom SEO Analytics Reporting
 Custom Paid Search Analytics Dashboard
 Deep Custom Analysis
 Performance Measurement and Analysis
 Actionable Recommendations
 Optimization and Multivariate Testing
 User Testing and Usability Analysis
 Social Monitoring and Reporting
WEB
ANALYTICS &
CALL
TRACKING
"What gets measured, gets managed."
Peter Drucker

17. CONTENT
CREATION
& MANAGEMENT
By carrying a unique tone in your publications, and using
informative industry knowledge to educate your prospects, you
can set the direction of your online marketing initiatives through
a unified content marketing strategy.
 Website Content
 Blog Writing
 Epic, Evergreen Content Creation
 Press Releases, News Releases
 Images & Interactive Media
 White Papers, Case Studies, Infographics Etc…
How We Do It
 3 Dedicated Writers
 Quality Approval System
 Scalability
 Content Created Inline With
Client Branding Guide
Examples
Web Content
Blog Content
Evergreen Content
Press Release

18. GOOGLE PLACES
OPTIMIZATION
The search engines give preference to search results
from local companies for local search queries like “Ford
dealer Mississauga”. The strategy to remaining highly
ranked in these search results is sending the right
signals to the search engines about your business and
location.
Toronto SEO Group is an experienced local search
marketer. We can asses your website and make the
changes necessary to help you rank higher for your
local search terms.
We use a killer technique
to ensure a robust review
listing that increases “Click
Through Rate” to your
website and builds trust.

19. LINK
BUILDING
Toronto SEO Group works hard to gain relevant
inbound links to your website from a variety of
quality sources.
We utilize link building methods that are proven
effective. Each link building campaign we design
for our clients is customized and unique. Every
website is given a Gap analysis to identify its
specific link building needs. A link campaign is
designed & executed based on this thorough
analysis to add relevance, increase rankings &
bring more targeted traffic to your website.

20. CAMPAIGN GOALS
Our campaigns are always custom. Regardless we always
work to achieve a sizeable increase in online position no
matter the budget and tactics used.
 More, targeted website traffic and engagement
 Ethical SEO For Long Term Ranking Increases
 Ongoing Paid Search Metrics Improvements
 Consistent Social Engagement & Traffic Building
 Website Conversion Optimization
 Measure, Refine, Repeat

21. Started by Mike Childs after a 10
year stint providing digital services
for an Oakville based corporate
group.
Always Learning
2009 2011 2014
Starting as a small SEO Company, we have evolved our
skill set, our team and our resource partners to
provide a Full Digital Marketing experience.OUR HISTORY
Offering SEO and Web Design with
a 3 person team we were serving
an average of 15 companies.
Always Learning
Offering a full assortment of digital
marketing services with a core group
of 8 and another 12 well trained
“Minions” (part-time) to support large
scale work demands.
Still Learning…

22. www.twitter.com/torontoseogroup
www.facebook.com/torontoseogroup
plus.google.com/+Torontoseogroup
www.linkedin.com/tortontoseogroup
CONNECT
WITH US

23. THANK YOU