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What is it all about?<br />Likes<br />Open Graph<br />Friends<br />Community Pages<br />Widgets<br />Landing Pages<br />Co...
The New Facebook – A brand’s perspective<br />What is the new Facebook?<br />Why should you embrace the new Facebook?<br /...
Facebook: Just a few facts<br />250 millions daily individual connections<br />100 millions monthly interactions with thir...
Content Web<br />Facebook Revolution<br />Social Web<br />Brands<br />Places<br />Products<br />From independent people- t...
Status:	Private and Personal<br />How is it organised?<br />Controlled By:	Private and Personal<br />For Who:	Real Individ...
Status:	Open or Private<br />What for:	Networking/<br />Topic sharing<br />How is it organised?<br />Controlled By:	<br />...
What for:Official Brand-related content and interaction<br />How is it organised?<br />Status:<br />Public and Official<br...
What for:	Un-moderated  topic related content <br />How is it organised?<br />NEW<br />For Who:	Individuals<br />Status:<b...
	Recap<br />
What happened to the Fan Page ?<br /><ul><li> Community Pages are specific pages where all Facebook content  related to on...
 On Official Pages and Community Pages, the “Become a Fan”           button has been replaced by a new “Like” button.
 Facebook might have automatically created a community page for your brand.
 The community page can host negative content – acts as a public, uncontrolled brand-related aggregated forum.</li></li></...
An example<br />3 Tabs only:<br />Related Posts : Automatic aggregation of all posts containing the page’s title. (company...
OpenGraph<br />About: <br /><ul><li>OpenGraphintegrates your pages to the Social Graph : Facebook read your website URLs l...
  A customizable selection of your web pages/articles/content items is transparently interconnected with the Facebook comm...
OpenGraphconnects people trough what they like - your website can automatically identify the visitor and push customised c...
Why have an official Facebook page?<br />Push unique and relevant content<br /><ul><li>The official page is a one-stop sho...
 With Facebook Insights, get precious data about your fans’ level of interaction, their social characteristics, your onlin...
 Outreach poor user-generated brand-related groups</li></ul>Engage your  fans<br /><ul><li>Generate direct discussions wit...
 With Open Graph integration, reach a broader audience and publicise every visit.</li></li></ul><li>Why watch your Communi...
Information content is pulled from Wikipedia, a highly fragile source.
Automatically pulled brand-related posts can foster negative comments but cannot be moderated or answered to.
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OpenGraph<br />About: <br /><ul><li>OpenGraphintegrates your The New Facebook: A Brand's Perspective

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OpenGraphAbout: OpenGraphintegrates your pages to the Social Graph : Facebook read your website URLs like any Facebook page.

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