How organisations can survive and thrive in a web 2.0 world
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Paul Harrison, Managing Partner of Carve Consulting (http://www.CarveConsulting.com) was invited to speak at CSN 09 (http://www.csnconference.nl/), alongside the likes of Jeremiah Owyang, Senior Analyst, Forrester Research in Amsterdam 2009. The theme was "The Social Company" and Paul looked at how organisations can survive and thrive in a web 2.0 world. He also proposed "Ten ideas for today (or tomorrow)" - 10 practical ideas that delegates could take back into their businesses, from investing in social media listening platforms to hiring a Twintern.
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How organisations can survive and thrive in a web 2.0 world
- 1. How organisations can survive & thrive in a web 2.0 world.. ..And ten ideas to take your company social today (or tomorrow) Paul Harrison
- 2. Where are these conversations taking place? • Blogs • Social Networks • Business Networks • Micro-blogs, Social bookmarks • Communities • Wikis, other participatory / user-generated media • Virtual Worlds
- 3. Why wouldn’t my organisation actively participate in the social media? • No one reads blogs anyway • I get enough applications, thanks very much • Hyves and Facebook are blocked to our employees. What would be the point? • I don’t want my product or recruitment ads appearing on inappropriate personal pages • I haven’t got the budget or the time to manage this • All of the above reasons, plus another 100 there isn’t space to list...
- 4. Why must organisations actively participate? You’re already involved
- 5. Case study – Morrisons • At least 15,000 employees (or ex-employees) members of Morrisons’ Facebook groups – reach of 0.25 million • Vast majority of content inappropriate / at odds with employer brand proposition
- 8. Why do these conversations matter? • Brand image • Internal morale / encouraging the right behaviours • Damage to your digital DNA
- 9. Why do these conversations matter? • Your brand is being defined by people external to your organisation • Customers and Candidates are using social spaces to validate your brand proposition
- 12. Case study – Virgin Atlantic
- 13. Why are social spaces important? • They offer us unprecedented opportunities to build rich relationships with existing customers, new customers, engage existing employees and reach out to new talent. • It’s the future
- 14. 10 ideas for tomorrow (or the day after)
- 15. 1. Start Listening • Variety of free & paid-for tools out there • Identify possible environments • Consider the context of what you’re hearing
- 17. 2. Get involved. Now.
- 18. 3. Claim your name
- 19. 4. Hire a ‘Twintern’
- 20. 5. Follow, don’t lead
- 24. 6. Social comes from the bottom up.. • Access • Guidelines • Tools • Trust Authenticity is the key...
- 25. 7. Get ready to say the hardest word
- 28. 8. Crowd source
- 29. 9. Review your PR
- 31. 10. Think mobile
- 33. In conclusion: • Develop an achievable roadmap and what happens if.. scenarios • Trust your people • Be authentic • Believe in Dialogue
- 34. Thanks for listening find us here: * CarveConsulting.com/blog * Slideshare.net/CarveConsulting * LinkedIn.com/in/PaulHarrison * Twitter.com/CarveConsulting