2.
A Project of Waggle Labs <ul><li>Who we are: </li></ul><ul><ul><li>Web 2.0 software company, at Http://www.wagglelabs.com </li></ul></ul><ul><ul><li>Founded in January 2007 </li></ul></ul><ul><li>Our mission: </li></ul><ul><ul><li>augmenting social experiences through technology </li></ul></ul><ul><ul><li>Increasing access, improving relevance, more fun! </li></ul></ul>

3.
Who is here? Who do I want to meet?

4.
Social Networks Social Scientist RealityAllStar Media Startup Research startup Social Tech BlogHer Blogger community Community blogger social technology

5.
Pathable Buttons <ul><li>Social matching based on Crowdvine profiles </li></ul><ul><li>My tags </li></ul><ul><li>My matches </li></ul><ul><li>My opposites </li></ul><ul><li>My color cluster </li></ul>

6.
What do Colors Mean? Find event overview and live message feed in fowa.crowdvine.com

7.
How Does it Work? <ul><li>A little social science </li></ul><ul><ul><li>Predictors of affinity: common interests, friend of a friend, co-occurrence at events </li></ul></ul><ul><li>A little social web 2.0 technology </li></ul><ul><ul><li>Social tagging: emergence of collective knowledge </li></ul></ul><ul><li>A little math </li></ul><ul><ul><li>Social network and cluster analysis </li></ul></ul>

8.
Pathable SMS <ul><li>Many-to-Many Messsaging </li></ul><ul><li>Dynamic / ad hoc groups </li></ul><ul><li>Based on Crowdvine tags </li></ul><ul><li>Recommended uses: </li></ul><ul><ul><li>Arrange to spontaneous BOFs </li></ul></ul><ul><ul><li>Find others with similar interests </li></ul></ul><ul><ul><li>Provide real-time conference updates </li></ul></ul><ul><ul><li>Have fun </li></ul></ul>

9.
Join the Pathable Text Messaging (SMS) Backchannel now! Go to FOWA.CROWDVINE.COM My Profile -> edit answers Or send “JOIN <your name>&quot; to (44) 7800008126 just send “OFF&quot; to the same number to turn it off

10.
Pathable SMS Syntax <ul><li>Send messages to tags </li></ul><ul><ul><li>“ Design: great presentation in room 23” </li></ul></ul><ul><li>See your tags, or someone else’s tags </li></ul><ul><ul><li>“ TAGS” </li></ul></ul><ul><ul><li>“ TAGS Shelly Farnham” </li></ul></ul><ul><li>Add and remove tags for yourself </li></ul><ul><ul><li>“ ADD ruby” </li></ul></ul><ul><ul><li>“ REMOVE ruby” </li></ul></ul><ul><li>Find out who’s has a tag </li></ul><ul><ul><li>“ WHO werewolf” </li></ul></ul><ul><li>Turn messages on and off </li></ul><ul><ul><li>“ ON / OFF” </li></ul></ul><ul><li>See handout for more info! </li></ul>

11.
Have fun: <ul><li>Meet the people recommended by Pathable as most similar and most opposite </li></ul><ul><li>Report back, whom did you prefer…? </li></ul><ul><li>Do birds of a feather flock together… </li></ul><ul><li>or do opposites attract? </li></ul>