2. Mobile Services â WAP & SMS (UK) â Travel Dealsâ WAP API for Search WAP â Travel Dealsâ WAP API for Orange Search + âPleasureFindâ WAP Off-Portal Search â Routes and Trafficâ i-mode â RoadWatchâ WAP â Traffic & Travelâ WAP â Traffic Near Meâ â Driving Directionsâ WAP Travel â RoundTownâ WAP â Thomson Localâ â Store Finderâ WAP SMS â Out&Aboutâ â Find my Nearestâ WAP SMS â â â Find&Seekâ â Find&Seekâ WAP SMS Local Search
3.
4. Discovery on UK Mobile Operators Yahoo! Yahoo! None Yahoo! 3 Google Yahoo! None Yahoo announced Google Off-Portal Sponsored Listing Google None Various T-Mobile Yahoo! None MSN/ Screentonic Orange None None 4 th Screen media O2 Google Yahoo! Yahoo! Voda WAP/WEB backfill Text Links Banner Ads Operator
7. Click through depends on adsâ position Vodafone T-Mobile Google Orange Google Google Google Yahoo! Yahoo! Service Ad provider Yahoo! oneSearch On-portal results Web or WAP results Sponsored results
8. Cinema search selecting Web results Cinema Search selecting WAP results www.mobile.google.co.uk Search Results using Google mobile.google.co.uk
9. Search Results using Google mobile.google.co.uk Web results WAP results Sponsored results show at bottom of page www.mobile.google.co.uk
15. Relative importance and ranking of mobile properties (for an advertiser, in priority order) 1 = listings will be seen 10 = a lot of clicks needed to find you N/A 3 1 Yahoo! oneSearch 8 1 N/A Google (wap: mobile) 5 8 1 T-Mobile (Google) N/A N/A 1 Google (wap: classic) 8 3 1 Google (mobile) 1 N/A 5 3 1 2 5 Orange 1 8 1 Vodafone Sponsored Wap backfill Web listings Service