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By: Katie Carr Chrysler’s Social Media Tactics
Social Marketing Theory ,[object Object],[object Object]
[object Object],[object Object],[object Object],“ Social media goes beyond traditional advertising by providing a two-way conversation between our customers and each of our Chrysler, Dodge, Jeep and Ram Trucks brands” -Oliver Francois President/CEO, Lead Exec. For Marketing
 
 
Chrysler’s Newest Campaign:  Imported From Detroit Emphasizes the influence that Detroit has on the auto industry and strives to show that Detroit residents  do not  reflect the crime-stricken stereotype that is often associated with the city of Detroit.
“ Minor” Details ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Communications Implications ,[object Object],[object Object],[object Object]
S  W  O   T ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions ?

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Chrysler's Social Media Efforts

  • 1. By: Katie Carr Chrysler’s Social Media Tactics
  • 2.
  • 3.
  • 4.  
  • 5.  
  • 6. Chrysler’s Newest Campaign: Imported From Detroit Emphasizes the influence that Detroit has on the auto industry and strives to show that Detroit residents do not reflect the crime-stricken stereotype that is often associated with the city of Detroit.
  • 7.
  • 8.
  • 9.
  • 10.