This document summarizes a presentation about creating connected digital experiences. The presentation discusses the importance of connections between people, content, and technology. It advocates for a systems thinking approach to experience design using content modeling. The key elements of a connected digital experience are identified as information technology, content, and people. Model-centered design is presented as a process for structuring content to meet user needs and ensure flexibility. The future of connected experiences is discussed as being defined by more inclusive, accessible and collaborative designs.
5. @carriehd #omnixconf
Experience
How someone encounters something
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words
voice
tone
readability
accessibility
typography
accuracy
colors
communication
method
actions
behavior
6. Ann Hadley
“Even when you are marketing to your entire
audience or customer base, you are still simply
speaking to a single human at any given time.”
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system
a set of elements or parts that is coherently
organized and interconnected in a pattern or
structure that produces a characteristic set of
behaviors, often classified as a function or purpose
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Donella Meadows, Thinking in Systems
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Content Design
Creation based on user needs
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Person
Artwork
Object
Resource
Journal Entry
Service
Event
Organization
Joan Mitchell Foundation Content Model
Mitchell CitationMitchell Exhibition Mitchell Collection
Job Listing
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Model-Centered Design Process
1. Determine the content structure
2. Prioritize the components to meet user needs
3. Test with sample content
4. Create containers
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Model-Centered Design Process
Structural guides
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Person
Artwork
Object
Resource
Journal Entry
Service
Event
Organization
Joan Mitchell Foundation Content Model
Mitchell CitationMitchell Exhibition Mitchell Collection
Job Listing
43. @carriehd #omnixconf
Audience
Design content for the people you serve
Don’t know what they
don’t know
Want things to be
easier
They want to be
understood
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Plain language
Voice and tone
Focus on them
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Models…
• Keep you grounded
• Facilitate collaboration and integration
• Cross across all channels
• Are sustainable
• Are future-friendly
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Past is Prologue
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1975
“A computer
on every desk
and in every
home.”
2007
“Touch screen
buttons? BAD
idea. This
thing will
never work.”
1979
“E-mail is a
totally
unsaleable
product.”
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The future is…
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No tiny rages about poor usability
Content = $ € £ ¥
Digital products = physical properties
People of all abilities can interact easily with any digital product
Interactions translate across all platforms and modalities
50. The future is what we make it.
Let’s make it a connected one.
51. Share Your Passion, Try New Things,
Support Others, Create Trust, and
Nurture Community
51
Thank you!
Stay connected!
Carrie Hane
@carriehd
tanzenconsulting.com