Engaging alumni and donors through effective multichannel communication was discussed. Social media platforms like Facebook and Twitter see high percentages of users under age 35. Email remains very important for fundraising efforts. Younger donors are more likely to donate online, so institutions should leverage multiple channels. Customizing content and tone for different audiences like generations is key. Data-driven strategies including preference centers, landing pages, and personalized messaging can boost engagement and response rates.

1. Engaging Interaction, Part One
Leveraging Multichannel Communication
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2. Alumni and Parent Participation Rates and
Solicitation Effectiveness, 2007–2009

3. Alumni Participation Trends
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5. How are institutions improving alumnae/i participation and engagement
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6. ENGAGING THROUGH SOCIAL MEDIA
08/10/2011 6

7. SOCIAL NETWORKING STATISTICS
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15. • Large percentage of nonprofits are attempting to fundraise using social media

16. • Few nonprofits are raising significant amounts using social media

17. ENGAGING THROUGH EMAIL
08/10/2011 17

18. EMAIL VS SOCIAL MEDIA
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19. KEYS TO A SUCCESSFUL EMAIL MARKETING PLAN
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21. USE WHAT YOU HAVE –
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26. HEARTS ’N’ HOOPS NIGHT
Warm up your Valentine’s weekend in the Alumni Gym with a
basketball game followed by a Senior Pub Night!
Rider Seniors will sit alongside Rider Alumni in a special section
to cheer on our team!
Men’s Basketball vs. Canisius
Friday, February 11th
7 p.m.
Alumni Gymnasium
Tickets for registered seniors will be available at the ticket box.
Register now!
Senior Pub Night immediately following the game!
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27. POWER SEGMENTS
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28. TOP-LINE SEGMENTATION
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29. TIMING OF LAST ACTION
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30. USING STATED PREFERENCES
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32. YOUNGER DONORS ARE MORE LIKELY TO JOIN ONLINE
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33. MULTIPLE CHANNELS = INCREASED VALUE
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34. GETTING STARTED
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37. KEEP ‘EM ONCE YOU’VE GOT ‘EM!
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43. MARKETING YOUR MISSION 101
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44. POSITIONING EXERCISE
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45. USE LANDING PAGES TO BOOST RESPONSE
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46. SUPPORTING LANDING PAGES
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56. TIME TO DESIGN? THINGS TO KEEP IN MIND…
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58. DESIGN GUIDELINES
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60. ENGAGING THROUGH WEB CONTENT
08/10/2011 60

61. 2010 ONLINE GIVING REPORT
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63. ONLINE GIVING BENCHMARKING
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65. OVERALL ONLINE GIVING TRENDS
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66. OVERALL ONLINE GIVING TRENDS
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67. OVERALL ONLINE GIVING TRENDS
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68. OPTIMIZING FOR YEAR-END GIVING
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69. WEB STRATEGY AND MARKETING
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77. THANK YOU!
A L L I S O N . VA N D I E S T @ B L A C K B A U D . C O M
@ AV D I E S T
843-625-3262
08/10/2011 77