Do developers need an online brand? What sites are important? Why do it? - Geeklist, LinkedIn, StackOverflow. Presented at a StackOverflow meetup in April 2012

1. Roadmap
Subject Title
“Why Developers Need an Online
Brand”
Caroline Gordon @carolineggordon
April 2012
* Footnote
Source: Source

2. Everyone has a story – Everyone is telling
a story
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3. Your Story – Your Brand
● Blogging
● LinkedIn
● GeekList
● Stackoverflow
● Twitter
● Quora
● GitHub!
● etc
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4. Why Blog?
● Organise your thoughts
● Enhance your learning
● Develop your own voice
● Connect with thought leaders
● Synthesise
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5. Blogging
● SIDE EFFECT:
● Show case yourself on your terms
● Interviews – fit in the box
● Blogs – showcase your whole self
● Bloggers are better employees
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6. Twitter
● Do you NEED it?
● But if you do…
● Showcase your interests
● Collaborate with thought leaders
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7. LinkedIn
● Do you need it?
● NO
● But if you don’t…
● Your professional network is critical
● Career longevity…
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8. GeekList
● Love it!
● LinkedIn for techies
● Will grow to the default site for showcasing
development work…
● Side effect – good for recruitment
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9. Stackoverflow / stackexchange
● Do you need a profile – NO
● But if you don’t….
● Use it to collaborate, solve problems, build your skills
● SIDE EFFECT
● I can know more about you … better fit
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10. GitHub (or other open source sites)
● Should ‘good’ developers be doing open source?
● Play projects as well as serious
● Do you have a passion for development or is it a day
job?
● Hiring:
● I can see your code
● I won’t hire devs who can’t write code
● Sustain your career …40 years+ !!!
● Don’t rely on your day job to build the skills you need
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11. Thanks!
● Connect with me online
● Continue the conversation
● @carolineggordon on most social networks
I’m hiring a new team at Optus
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