German Business Plan

1. Business Idea
BUSINESS PLAN
Economic
market &
Competition
Legal form
Location Organisation
Marketing
Businessman
AudienceFinancingChance &
Risk

2. Table of contentsTable of contents

Business

Market

Marketing

Future
the german business plan
Greenies

3. The Business CompanyThe Business Company
Business name:
Greenies International
Business structure:
- retail trader: sale of international bakery products
- Company: catering (biological Café with Online-Transmission)
- partnership and cooperation (trust):
 bakeries in our area, which offer international bakery products,
 with a delivery service (to get the bakery products; to send the
ordered bakery products to customer)
 our products are presented on an internet side like „delivery service“
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4. Business location:
- Central location in the city centre of Peine
Licences & permits:
Before we start a business we need a
license for change of use
- to register the company
- GmbH
- license for the sale of our food (bakery products)
- “Food-hygiene-order”
Products/services:
- international bakery products (only Europe)
- drinks, many kinds of coffee, tea, (smoothies and juices)
- services: delivery service- online website
3
x
Our
school
Possible location

5. Business owner(s):
- Comenius Group
Required staff:
- waiter
- IT- employee
- forwarding department
- baker
Plant & equipment:
For Example
- computer - oven and cooking stove
- bar - dishwasher
- telephone - dishes
- freezer, fridge - dinner tray
- tables und chairs
- cars
- cash box
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6. The MarketThe Market
Target market:
Who?: everyone, but mainly youth and pensions
Why?: Youth:
- extraordinary foreign food for less money
- point to meet friends
Pensions:
- pay more money to get good quality
- can meet young people
- point for meeting with friends
Market targets:
- Monthly targets, because the coffee shop is open all the time
- selling a specified amount of the different food and drinks
- to teach about the idea of a unified European continent
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7. Opportunities: Threats:
- we are the only coffee with that concept in
Peine
- a place for youth people
- idea for Europe
- good prices for students and youth people
- other youth centers
- insurance
- shops with a similar offers
- toddlers
- complaints
- boring, no costumers
Strengths: Weaknesses:
- a Café is in a high traffic location
- a Café is for people aged 13-34
- international products
- good quality of food for a fair price
- a Café is a place to meet friends
- Peine is not a good city because;
- small city
- people may not care about Europe
- they won’t see our quality
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8. Age Social status behavior
0-12 - baby, kindergarten, student
- lives with guardians
- wants to have a lot
- parents´ money
- parents want to see their child happy
13-18 -student, rich parents - gets a lot of pocket money
- can buy expensive things
- parents buy a lot as well
- Student, average earner parents - gets an average amount of pocket money
- saves some money
- student, poor parents - not a lot of money
- can`t buy a lot
18-22 - student university - needs to save money
- no job - can just refer to parents money
- works - has own money
22-65 - good paid job - has a lot of money
- wants quality
- average paid job - has money to buy extras
- saves some money
- no job or poor paid job - can´t buy exclusive things
- needs to save money
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9. MarketingMarketing
Our competitors:
- We respect our competitors
- We want to adopt good ideas from our competitors...
- ...but we also want to improve/elaborate ideas
Advertising & promotional strategy:
- with plakats in e.g. schools or gyms
- social network → many people have Facebook, Twitter etc.
- taste tests → people taste some food, etc. at village fair and big events
Sales & marketing objectives:
- Open from 9am-7pm
- every day min. 4 sellers, they work 6 hours a day
- a shiftwork pricip
- clerks, who work in the office, take care about the financial things
and product orders
- With different discount actions we want to arouse the interests of the people.
Besides actions like “get 3 buy 1”. 8

10. The FutureThe Future
Social goals:
- form a meeting point for youths
- bring people other European cultures nearer
Economical goals:
- To introduce a shop/café and a website
→ Profit
- Media attention
- Expansion of our business
Ecological goals:
- Biological
- Fair trade
- Regional
- Sustainable
Vision statement:
Overall goals for the business:
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11. Mission statement:
Economical goals:
- finding suitable rooms and media opportunities
- Marketing
Ecological goals:
- Find suitable cooperation partners
Social goals:
- Customer service and loyalty 10

12. short term goals:
Economical goals:
- cost-covering dealings
Ecological goals:
- a good quality at low prices
Social goals:
- increase in customers
long term goals:
Economical goals:
- realise profit
- expansion
Ecological goals:
- good cooperation
Social goals:
- customer satisfaction
Goals/objectives:
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13. Thanks for your attention