2.5 year campaign that will:Strengthen total offeringUtilize and build upon the value network – connecting consumers to paddle industry products and service providersPosition paddle canada to a point that will allow them to continue to grow for years to come
Usegoogle formsSurvey will draw out purchasing habitsFind what barriers deter people from paddlingFind leads from each categoryOne in each region will be contacted to try to make the Champion partner – the early adopter; the one that is going to help all the others joinThe sales pitch – invest in the development of Paddle Canada’s new website and get better connected with your target audience
Build relationship with all leads through regional events
Divided regionsThe regional associations, the regional Champion partners, and Paddle Canada will partner on each eventPaddle Canada will have to organize the Ontario/Quebec without an association since there are none in those areas
Each region will have their own press releases – stating the success of their event and the partnership they made with their regional champion partnersThe Ontario/Quebec event will be at the end of the week and will announce all partners throughout the entire nation and the invitation for other partnersThis will announce the development of the new website as well as a video contest that I will speak about in just a moment
The website will take 6-8 months to developIt will attract investors because it will give them forms of advertising to their direct marketCutting their customer acquisition time and cost
The video contest that will be announced at National Paddling week 2016 will run for that summer and will ask Canadians to nominate a Paddle superstar; a retailer, instructor, brand, or organization that make paddling activities and culture possibleThrough the winter 45 winners will be selectedAnd at the end of Spring 2017, we will have 45 days of Paddle of Paddling superstars for 45 anniversary of Paddle CanadaThe first winner will coincide with the launch of the website and each a new winner will e announced and if there is any mention of a Paddle Canada partner the description will contain links that will drive viewers of the video to the Paddle Canada website
