5. Set up in 1861, the museum opened to the public on 4 June 1863.
On 4 June 2013, Palazzo Madama turned 150. Time to...
https://encrypted-
tbn1.gstatic.com/images?q=tbn:ANd9GcTVYNQ7O8gMicbdLCV4TDvyBJxODQAR462frz5nCx0nC5_dmoAv
14. 4 steps
Quality (RECOGNISE IT)
Community (INVOLVE THEM FOR
REAL)
Storytelling Strategy (KEEP YOUR
PEOPLE IN MIND )
Evaluation (BEFORE, DURING,
AFTER)
15. 1.
Quality of the work
Identity and aesthetic values
An exciting story to tell
19. Once upon a time…
(a long, long, long time ago)
Augustus the Strong,
Elector
of Saxony and King of
Poland
(1670-1733)
A king with a dream:
to find the secret of
‘white gold’:
porcelain
Pietro Roberto
Taparelli, Count of
Lagnasco (1659-
1732)
A young noble son
of Piedmont, a
diplomat in search
of his fortune in
Dresden.
Emanuele Taparelli
d’Azeglio (1816-
1890)
A collector of
wonders, heir to one
of the most
important Italian
families, director of
the Museum from
1879 until 1890
Service for tea, coffee and
chocolate, with the
d’Azeglio family crest,
Meissen manifacture,
about 1730
A precious antique
porcelain service, lost to
the world for hundreds of
years.
21. «Je déjeune moi-même dans une tasse favorite qui
represente aussi une grande feuille de lotus…»
Emanuele to his mother Costanza d’Azeglio, 1843
«Click and share your
favourite cup»
About 400 pics of cups sent by
Instagrammers around the world
27. Emotional bond
Be part of a community project
Protect a common good
Love for my city/italian culture
In memory of the D’Azeglio family
Enrich the museum’s collection
Personal gratification
Which of these statements best meets the reasons that led you to donate?