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FUNDRAISING FIELDGUIDE
@CEE
CARLOS EDUARDO ESPINAL
> www.seedcamp.com
> www.fundraisingfieldguide.com
SEEDCAMPTHE FIRST ROUND FUND
CAPITAL - SUPPORT - NETWORK
PRE-SEED & SEED INVESTMENT ROUNDS
EVEREST
THE TV SHOW
SEEKING INSTITUTIONAL FUNDING ISN’T
FOR EVERYONE
THE ODDS ARE AGAINST YOU
80% FAIL TO CLIMB EVEREST & 90% STARTUPS FAIL
YOUR PAST EXPERIENCE
&
A GREAT TEAM MATTER
YOUR CONTEXT MATTERS
ODDS STACKED AGAINST YOU
> on the mountain = your body,
> on your startup = your country, team, etc
YOU NEED A MINIMUM AMOUNT OF
FUNDING TO JUST GET TO BASECAMP
SHOOT FOR 12-18 MONTHS OF CASH RUNWAY ON YOUR FIRST SEED ROUND
THERE ISN’T JUST ONE SUMMIT PUSH,
THERE ARE VARIOUS CAMPS
(BASECAMP = PRE-SEED, ADVANCED BASECAMP = SEED, ETC)
PAIR UP WITH AN EXPERIENCED
ADVISOR OR INVESTOR
DIFFERENT TIERS OF INVESTORS & ADVISORS
THE FUNDRAISING
MINDSET
HINT = IT’S LIKE DATING
RUN THE WHOLE THING
LIKE A PROCESS
SETTING MILESTONES &
CASH NEEDS29% STARTUPS FAIL BECAUSE THEY RUN OUT OF CASH
STORY TELLING & YOUR MATERIALS
ONE-PAGER, PITCH DECK, FINANCIALS
CREATE AN INVESTOR
PIPELINE
BE KEENLY AWARE OF YOUR MARKET,
YOUR COMPETITION, AND THE
FUNDRAISING CYCLES
42% STARTUPS FAIL BECAUSE OF A LACK OF MARKET...
PREPARE YOURSELF FOR
THE JOURNEY(READ BOOKS, READ BLOGS, READ TERMSHEETS)
ITERATE“THE PROCESS”
GET IN TOUCHWWW.SEEDCAMP.COM
WWW.FUNDRAISINGFIELDGUIDE.COM
Fundraising Fieldguide on a Deck
Fundraising Fieldguide on a Deck
Fundraising Fieldguide on a Deck
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Fundraising Fieldguide on a Deck

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Based on the book http://www.fundraisingfieldguide.com this presentation covers some of the key elements covered in the book. It was originally presented at HowToWeb in Romania on Nov, 2015.

Veröffentlicht in: Kleinunternehmen & Unternehmertum
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Fundraising Fieldguide on a Deck

  1. 1. FUNDRAISING FIELDGUIDE @CEE CARLOS EDUARDO ESPINAL > www.seedcamp.com > www.fundraisingfieldguide.com
  2. 2. SEEDCAMPTHE FIRST ROUND FUND CAPITAL - SUPPORT - NETWORK PRE-SEED & SEED INVESTMENT ROUNDS
  3. 3. EVEREST THE TV SHOW
  4. 4. SEEKING INSTITUTIONAL FUNDING ISN’T FOR EVERYONE THE ODDS ARE AGAINST YOU 80% FAIL TO CLIMB EVEREST & 90% STARTUPS FAIL
  5. 5. YOUR PAST EXPERIENCE & A GREAT TEAM MATTER
  6. 6. YOUR CONTEXT MATTERS ODDS STACKED AGAINST YOU > on the mountain = your body, > on your startup = your country, team, etc
  7. 7. YOU NEED A MINIMUM AMOUNT OF FUNDING TO JUST GET TO BASECAMP SHOOT FOR 12-18 MONTHS OF CASH RUNWAY ON YOUR FIRST SEED ROUND
  8. 8. THERE ISN’T JUST ONE SUMMIT PUSH, THERE ARE VARIOUS CAMPS (BASECAMP = PRE-SEED, ADVANCED BASECAMP = SEED, ETC)
  9. 9. PAIR UP WITH AN EXPERIENCED ADVISOR OR INVESTOR DIFFERENT TIERS OF INVESTORS & ADVISORS
  10. 10. THE FUNDRAISING MINDSET HINT = IT’S LIKE DATING
  11. 11. RUN THE WHOLE THING LIKE A PROCESS
  12. 12. SETTING MILESTONES & CASH NEEDS29% STARTUPS FAIL BECAUSE THEY RUN OUT OF CASH
  13. 13. STORY TELLING & YOUR MATERIALS ONE-PAGER, PITCH DECK, FINANCIALS
  14. 14. CREATE AN INVESTOR PIPELINE
  15. 15. BE KEENLY AWARE OF YOUR MARKET, YOUR COMPETITION, AND THE FUNDRAISING CYCLES 42% STARTUPS FAIL BECAUSE OF A LACK OF MARKET NEED 19% STARTUPS FAIL BECAUSE THEY ARE OUT-COMPETED
  16. 16. PREPARE YOURSELF FOR THE JOURNEY(READ BOOKS, READ BLOGS, READ TERMSHEETS)
  17. 17. ITERATE“THE PROCESS”
  18. 18. GET IN TOUCHWWW.SEEDCAMP.COM WWW.FUNDRAISINGFIELDGUIDE.COM

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