Technologies and Trends that are Changing the World

Carlos Dominguez
Cisco Systems
Senior Vice President
Ofﬁce of the Chairman and CEO
TECHNOLOGIES / TRENDS
DISRUPTION
AHEAD
THAT ARE CHANGING THE WORLD
& HOW TO LEVERAGE THEM
Monday, November 1, 2010

5...5...5
2
Things To Know
About Our
New World
5...5...5Monday, November 1, 2010

THING 1
TO KNOW
ABOUT OUR
WORLD Internet Is
Unique

THING 2
TO KNOW
ABOUT OUR
WORLD
The New
Innovators
(birth of empowered consumer)

There has been a Role Reversal:
Consumers Are Now Driving the Innovation Circle
Innovation
circle
New Technology
Large
Corporations
Consumer and
Mass Adoption
Past:
Business
‣ PCs /
Laptops
‣ Networking
‣ E-mail
‣ IP Telephony
Technology
Investments
Source: Cisco IBSG

Innovation
circle
New Technology
Large
Corporations Consumer and
Mass Adoption
Past:
Business
‣ PCs /
Laptops
‣ Networking
‣ E-mail
‣ IP Telephony
Technology
Investments Present:
Consumer
‣ Instant
Messaging
‣ Mobility
‣ Blogs
‣ Wikis
‣ Social Media
‣ You Tube
‣ Twitter
‣ Virtual World
‣ Gaming
Source: Cisco IBSG

Innovation
circle
New Technology
Large
Corporations Consumer and
Mass Adoption
Past:
Business
‣ PCs /
Laptops
‣ Networking
‣ E-mail
‣ IP Telephony
Technology
Investments Present:
Consumer
‣ Instant
Messaging
‣ Mobility
‣ Blogs
‣ Wikis
‣ Social Media
‣ You Tube
‣ Twitter
‣ Virtual World
‣ Gaming
Source: Cisco IBSG
These Are Our New Students,
Customers & Employees.
Expectations Are Changing!

THING 3
TO KNOW
ABOUT OUR
WORLD
Power To
The People

Crisis Communications
Has Forever Changed

Janis Krums was a passenger on a
passing ferry when he snapped this
picture and wrote on Twitter:
The ﬁrst image of the US Airways jet that crashed landed
in the Hudson River January 2009 was broadcast by a
non-journalist
There’s a plane in the Hudson. I’m on the
ferry going to pick the people up. Crazy
The Power of Social Media
He later won a Pulitzer prize for his photo.
using his iphone and Twitter.

THING 4
TO KNOW
ABOUT OUR
WORLD Contribution
Revolution

© 2006 Cisco Systems, Inc. All rights reserved.
The 1990’s Internet Era
Common InterestConnecting People
Virtual Communities
The Human Network Effect
Contributing Communities

© 2006 Cisco Systems, Inc. All rights reserved.
Common InterestConnecting People
Virtual Communities
The Human Network Effect
Contributing Communities
The Age of Participation and Contribution
Largest Increase in
Expressive Capability in
Human History

Personal Video (User Generated)

TYPES
The Contribution Revolution
Letting Volunteers Build Your Business
Opinions & Ratings:
Zagats
Expertise:
Wikipedia
Software Code:
Firefox & Linux
Creative Expression:
YouTube, Flickr
Social Connections:
Facebook, Myspace
Specialized
Connections:
Massify (Film)
Design &
Developments:
Threadless, Ryz
Capital
Resource:
Skype
Goods:
eBay

I-Prize
Cisco
Global competition to gather ideas outside Cisco for the next new lines of business
800 ideas
3,000 participants
156 countries
$250,000 prize money
5 university students from Mexico win
Their idea 'Life Account' bridges
user activities in the physical and
virtual world to create one view of
the users 'life'.
Mexico

Finalists
‣ Bulgaria - Car trafﬁc jam avoidance
‣ Sweden, Congo & France - Mydoctor
‣ Australia - Personal medical data tag
‣ Slovenia - Smart water grid
‣ Mexico - Life account
‣ U.S., India, Philippines - Uknow Cisco
‣ Pakistan & Finland - Pay 2.0: The next
gen cashless solution to pay and get paid
‣ Uruguay - Soccer 3.1
‣ England - Gestural haptic interface space
I-Prize
Cisco
800 ideas
3,000 participants
156 countries
the users 'life'.

I-Prize
Cisco
800 ideas
3,000 participants
156 countries
the users 'life'.
A lot of people’s hair stands on end
inside some big companies because
they immediately think of intellectual
property leakage. It’s a different way
of thinking about innovation: closed,
locked down behind corporate walls,
vs. ‘Let’s open it up to anyone with a
great idea.’
“
” Marthin DeBeer
Cisco SVP, oversees iprize
BusinessWeek, Sept. 5th, 2010

20
Big Idea
Alert
Harnessing
Spare Human
Capacity

Clay Shirky
Wall Street Journal
Does the Internet Make You Smarter?
Amid the silly videos and spam are the roots of a new reading and writing culture.
34.5 hoursTime an average American spends
watching television per week
Source: Nielson
In the 20th century, the bulk of that time was spent watching
television, but our cognitive surplus is so enormous that diverting
even a tiny fraction of time from consumption to participation
can create enormous positive effects.
”
“

Wikipedia took the idea of peer review and applied it to volunteers on
a global scale, becoming the most important English reference work
in less than 10 years.
Cumulative time devoted to creating
Wikipedia?
100 million hours of human thought.
Equal to what Americans spend every
weekend just watching ads.
Big Idea

THING 5
TO KNOW
ABOUT OUR
WORLD
Speed Of
Change

24
Consider this…

Ten years ago there were
no social networks.

Ten years before that
we didn't have the Web.

If you work in the
web programming, online
marketing, or mobile phone
industries…
Your jobs did not exist 20
years ago!

28
GAME CHANGING
TECHNOLOGIES
ALERT
ALERTMonday, November 1, 2010

GAME
CHANGING
TECHNOLOGIES
IT’S ALL
ABOUT
VIDEO

EXPERIENCE
AMAZING
LIFELIKE AUDIO EASY
IMMERSIVE

JUST LIKE BEING THERE
TRANSPORTING BITS.... NOT MATTER

Barry O’Sullivan
SVP, Cisco Systems
Uniﬁed Communications
Leads global team of
1,800 people ...
Dublin
Galway
-5th largest and fastest
growing city in Ireland
-78,000 people
-Numerous festivals
and celebrations
2007 - One of the world’s
8 sexiest cities - MSN Travel
from Galway, Ireland
FLEXIBILITY

San Jose, CA
Houston, TX
Richardson, TX
India
Galway, Ireland
Galway, Ireland
‣ Barry leads a team of 1,800 people in Ireland, San Jose, Texas
and India
‣ Works over TelePresence and video IP phones from home
During Paciﬁc Time hours
‣ Everyone on his team are early adopters of technology.
Barry prefers all meetings be over video

TRENDS
37
TO WATCH
&
MONITOR
TRENDSMonday, November 1, 2010

38
Home Sweet
Stay @ Home
TREND
TRENDMonday, November 1, 2010

© 2010 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID
The Cisco Connected World Report
Employee Expectations, Demands, and Behavior –
Accessing Networks, Applications, and Information
Anywhere, Anytime, And With Any Device
October 2010

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID Strategic Marketing - Custom Market Research 40
Key Findings
 3 of every 5 (60%) employees believe they don’t need to be in the office
to be productive, efficient
 2 of every 3 (66%) employees desire
work flexibility
 2 of every 3 (66%) employees would
accept a lower-paying job with more
work flexibility than a higher-paying
job with inflexibility
 45% of IT professionals are
unprepared or struggling to make their workforces more mobile,
distributed

TREND
41
Collaborate
or Perish
TRENDMonday, November 1, 2010

© 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential14184_11_2007
Collaboration will no longer be
conﬁned within your company,
we will be tapping into our
suppliers, partners, customers
and the “world” to gain a
competitive advantage.
Understanding the importance
of diversity will be key in this
global economy!
42
Future of Work
Prediction

CHEAP
43
ADVICE
5 CENTS!
ADVICEMonday, November 1, 2010

Carlos Dominguez
carlosdominguez.cisco.com
carlosd@cisco.com
http://twitter.com/carlosdominguez
Facebook: carlosdominguez

Technologies and Trends that are Changing the World

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