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Our
   Changing




                                 MY
    World


                            OBSERVATIONS

                            And How To LEVERAGE !

                             Carlos Dominguez
                             Cisco Systems
                             Senior Vice President
                             Office of the Chairman and CEO



Wednesday, April 21, 2010
“Nowist”
                           Someone Who Embraces Change,
                            Understands What Is Available,
                                  Experiments With It,
                       Learns From the Experiments & Leverages
                            It For A Competitive Advantage




                            Carlos Dominguez
                            Cisco Systems
                            Senior Vice President
                                                            Background
                            Office of the Chairman and CEO
                                                            Information
Wednesday, April 21, 2010
New Media




Wednesday, April 21, 2010
New Media




Wednesday, April 21, 2010
Social Media Engagement                                                        Rank     Company

                                         Brand Ranking                                          1        Starbucks
                                                                                                2          Dell
                                                                                                3         E-Bay
                                                                                                4         Google
                                                                                                5        Microsoft
           “Companies deeply engaged in                                                         6     Thomson Reuters

           social media grew revenues by                                                        7          Nike
                                                                                                8         Amazon
           18% over last year…companies                                                         9          SAP
           that were least engaged                                                              10         Intel

           dropped 6% on average.”                                                              11        Yahoo
                                                                                                12      Blackberry
                                                                                                13       Accenture
                                                                                                14        Oracle
                                                                                                15         Cisco
                                                                                                16         Pepsi
         Charlene Li, Founder, Altimeter Group                                                  17         MTV
         July 2009 Report “ENGAGEMENTdb”                                                        18         Sony
         http://www.engagementdb.com                                                            19        Disney
                                                                                                20        Adidas

   Presentation_ID      © 2009 Cisco Systems, Inc. All rights reserved.   Cisco Confidential                            5
Wednesday, April 21, 2010
SPEED AND PACE OF CHANGE:
                                                                                           2010
                                - added 200 million new users last year
                                                                                    200M


                                                                    2009
                            Christmas 2009 - Amazon sold more electronic books than paper books




 A day’s worth (24 hours) of content is uploaded every minute to YouTube



                                 More people return home for their cell phone
                                 than their wallet



     American children spend 7.5 hours a     day absorbing and creating media ...
     as much time as they spend in school.




Wednesday, April 21, 2010
Innovation and technology
          have always been the flashpoint of debate
          and concern over productivity
           The telephone
           The water cooler
           Desktop PCs and eventually personal notebooks
           Email
           Web 1.0
           Minesweeper and Solitaire
           Cell phones
           Telecommuting



Wednesday, April 21, 2010
150 million in 5 years
   300 million in last 8 months
   400 million users
   HALF spend an hour a day, on average,
   on the site

Wednesday, April 21, 2010
“The Network Effect”
                               The value of a communications network to its users rises
                               exponentially with the number of people connected to it.

                                   Today we’re celebrating our sixth birthday, and this
                                   week there will be 400 million people on Facebook.
                                   Just one year ago we served less than half as many
                                   people.
                                   Thursday, February 4, 2010 at 5:41pm




   150 million in 5 years
   300 million in last 8 months
   400 million users
   Home to 40               billion photos

Wednesday, April 21, 2010
How Many
                            Block Facebook
                             On Corporate
                               Intranet?


Wednesday, April 21, 2010
How Many
                            Block Facebook
                             On Corporate
                               Intranet?


Wednesday, April 21, 2010
Twitter like technology will
                   be how we predominantly
                   receive news in the future.




                   Prediction
   14184_11_2007            © 2008 Cisco Systems, Inc. All rights reserved.   Cisco Confidential
                                                                                                   12

Wednesday, April 21, 2010
home profile find people settings help sign out


          What are you doing?                                                    140

            Latest: Great Site with accurate update Swine Flu: Sunday, 4-26 |
                                                                                update   carlosdominguez
            7:00 PM Press conference; WHO pandemic ale... about 14 hours ago
                                                                                         28          2143        30
                                                                                         following   followers   updates

                                                                                         Stock Twits
                                                                                         n. an investment idea and
                                                                                         information service.




                                                                                                                       13
Wednesday, April 21, 2010
home profile find people settings help sign out

                                                                             Name: carlosdominguez
                                                                             Location: New York

                            carlosdominguez                                  Web: http://www.cisco.com
                                                                             Bio SVP @ Cisco - Office of CEO
                                                                             and Chairman, Love to track how
                                                                             tech is used in innovative ways.
           Follow                                                             20             2132
                                                                              following      followers

          Great News...Obama promises major investment in science
          http://usat.me/?24889424
          11 minutes ago from TwitterFon
          Pope Benedict XVI names 5 new saints sorry...i’m not one of them
          http://usat.me/?34879462
          14 minutes ago from TwitterFon

          Technology is deconstructing this industry...Newspaper circulation decline picks up speed
          http://usat.me/?34887258
          2 hours ago from TwitterFon

          Apple and Verizon consider iphone deal, http://usat.me/?34883118
          about 2 hours ago from TwitterFon

          73 cases of swine fle confired: 100s more feared. http://www.cnn.com/2009/hea...
          about 3 hours ago from TwitterFon

          Interesting find. ‘Pickled’ baby mammoth opens window to Ice Age http://usat.me/?34822226
          7:12PM Apr 21st from TwitterFon                                                                  14
Wednesday, April 21, 2010
15
Wednesday, April 21, 2010
home profile find people settings help sign out



         Chambers RSA                Search     Advanced Search




                                                                       16
Wednesday, April 21, 2010
home profile find people settings help sign out



         Chambers RSA                Search     Advanced Search




                                                                       17
Wednesday, April 21, 2010
home profile find people settings help sign out



         “Swine Flu” OR Flu            Search     Advanced Search




                                                                         18
Wednesday, April 21, 2010

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Social Media... and Why You Need to Pay Attention

  • 1. Our Changing MY World OBSERVATIONS And How To LEVERAGE ! Carlos Dominguez Cisco Systems Senior Vice President Office of the Chairman and CEO Wednesday, April 21, 2010
  • 2. “Nowist” Someone Who Embraces Change, Understands What Is Available, Experiments With It, Learns From the Experiments & Leverages It For A Competitive Advantage Carlos Dominguez Cisco Systems Senior Vice President Background Office of the Chairman and CEO Information Wednesday, April 21, 2010
  • 5. Social Media Engagement Rank Company Brand Ranking 1 Starbucks 2 Dell 3 E-Bay 4 Google 5 Microsoft “Companies deeply engaged in 6 Thomson Reuters social media grew revenues by 7 Nike 8 Amazon 18% over last year…companies 9 SAP that were least engaged 10 Intel dropped 6% on average.” 11 Yahoo 12 Blackberry 13 Accenture 14 Oracle 15 Cisco 16 Pepsi Charlene Li, Founder, Altimeter Group 17 MTV July 2009 Report “ENGAGEMENTdb” 18 Sony http://www.engagementdb.com 19 Disney 20 Adidas Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 5 Wednesday, April 21, 2010
  • 6. SPEED AND PACE OF CHANGE: 2010 - added 200 million new users last year 200M 2009 Christmas 2009 - Amazon sold more electronic books than paper books A day’s worth (24 hours) of content is uploaded every minute to YouTube More people return home for their cell phone than their wallet American children spend 7.5 hours a day absorbing and creating media ... as much time as they spend in school. Wednesday, April 21, 2010
  • 7. Innovation and technology have always been the flashpoint of debate and concern over productivity The telephone The water cooler Desktop PCs and eventually personal notebooks Email Web 1.0 Minesweeper and Solitaire Cell phones Telecommuting Wednesday, April 21, 2010
  • 8. 150 million in 5 years 300 million in last 8 months 400 million users HALF spend an hour a day, on average, on the site Wednesday, April 21, 2010
  • 9. “The Network Effect” The value of a communications network to its users rises exponentially with the number of people connected to it. Today we’re celebrating our sixth birthday, and this week there will be 400 million people on Facebook. Just one year ago we served less than half as many people. Thursday, February 4, 2010 at 5:41pm 150 million in 5 years 300 million in last 8 months 400 million users Home to 40 billion photos Wednesday, April 21, 2010
  • 10. How Many Block Facebook On Corporate Intranet? Wednesday, April 21, 2010
  • 11. How Many Block Facebook On Corporate Intranet? Wednesday, April 21, 2010
  • 12. Twitter like technology will be how we predominantly receive news in the future. Prediction 14184_11_2007 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 12 Wednesday, April 21, 2010
  • 13. home profile find people settings help sign out What are you doing? 140 Latest: Great Site with accurate update Swine Flu: Sunday, 4-26 | update carlosdominguez 7:00 PM Press conference; WHO pandemic ale... about 14 hours ago 28 2143 30 following followers updates Stock Twits n. an investment idea and information service. 13 Wednesday, April 21, 2010
  • 14. home profile find people settings help sign out Name: carlosdominguez Location: New York carlosdominguez Web: http://www.cisco.com Bio SVP @ Cisco - Office of CEO and Chairman, Love to track how tech is used in innovative ways. Follow 20 2132 following followers Great News...Obama promises major investment in science http://usat.me/?24889424 11 minutes ago from TwitterFon Pope Benedict XVI names 5 new saints sorry...i’m not one of them http://usat.me/?34879462 14 minutes ago from TwitterFon Technology is deconstructing this industry...Newspaper circulation decline picks up speed http://usat.me/?34887258 2 hours ago from TwitterFon Apple and Verizon consider iphone deal, http://usat.me/?34883118 about 2 hours ago from TwitterFon 73 cases of swine fle confired: 100s more feared. http://www.cnn.com/2009/hea... about 3 hours ago from TwitterFon Interesting find. ‘Pickled’ baby mammoth opens window to Ice Age http://usat.me/?34822226 7:12PM Apr 21st from TwitterFon 14 Wednesday, April 21, 2010
  • 16. home profile find people settings help sign out Chambers RSA Search Advanced Search 16 Wednesday, April 21, 2010
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