I've been asked to create a new soft drink brand and marketing campaign to sell it in the UK. The drink will be a hybrid of a smoothie and energy drink. The marketing campaign will include a TV commercial and print ad with convergent elements, such as a poster or billboard. The proposed budget for the project is £1000 and will cover costs like camera equipment, design software, talent, food and drinks, and personnel by the February 10th 2018 deadline. The target audience is teenage girls and women interested in fitness based on research showing popularity in fitness classes.

1. Carlo-GinoTenkorang
PROPOSAL
Executive summary:
I’ve beenaskedto create a newsoftdrinkbrand that can be soldto variousoutletsinthe UK.I have
alsobeenaskedtoshowhow mynewsoftdrink,will be advertised withinmyMarketingCampaign,
across the UK in a cross-mediacampaign.Havingconsideredarange of mediaplatforms,Ihave
decidedtodoa TV advert, as well asa Printbasedadvert, bothof whichwill have convergent
elements.Which will be aposterorbillboard,formynew softdrink.Regardingmydrink,Ihave
decidedtocreate a drinkwhichisa HybridbetweenaSmoothie,andEnergydrink.
Proposal Budget/ProductionRequirements:
The equipmentneededwillbe aCamera,Tripod,Photoshop,InDesign,Food&Drinks,Location,
Personnel,and Talent. Talentsbeingthe Personal trainer,andBoxer.Iwill alsorequire propssuchas
boxinggloves,aswell asSparringpads.
Necessities Costs
Camera £320.00
Tripod £45.00
Photoshop £75.00
InDesign £130.00
Location £130.00
Personnel £100
Models/Talents £100
Food& Drinks £95
TOTAL: £995
PROPOSEDBUDGET: £1000
Deadline:
For the completionof product:Septembertill February10th
2018
Target audience:My targetaudience will be Teenagersandmainly womeninterestedinkeepingfit,
thistarget audience waschosen,asdue tomy audience research.The results fromitshow thatmost

2. Carlo-GinoTenkorang
teenage girls andwomenwill be more likelytopurchase mydrink. Researchhasalsoshownthat
there hasbeena popularityinfitnessclasses,thatwomenhave beentakingpartin,suchas Military
fitnessclasses.
Visual elements:
Pictures– AsI will be producinga printadvert, Iplan totake a full shotof the talent,inwhichthe
talentwill be eitherholdingmydrink,oreitherdrinkingit.Idecidedtotake afull shot,as thisshot
will showthe emotionsof the talent,whichwilllinkwiththe ideaof how mydrinktaste,as well as
the meaningbehindthe advert ,andbe able to attract more people tothe drink.
Colours– The colours whichIwill be usingwill be brightcolours,suchasYellow,Green,orOrange.
The reasonbehindthisisthat itwill gowiththe “feel”of my product,in whichI wouldwantitto
have a freshlooktowardsit.AndI believe thatbrightcolourswillattractand catch the eye of my
target audience,aswell asotherpotentialcustomers.
Layout – The layoutof my printadvert,will consistof either aclose upor full shotof mytalent.In
whichthe talentwill be holdingherboxingglovesinapositionwhere she isabouttopunch.In
additionthis,Iwill includeahashtag(#GetAPow),thisisin ordertoraise more attentiontomy
product,and with myproduct beingonline,itwill be able toreachvariouspeople throughthe use of
thisHashtag,whichcan be accessedbyanyone whohas Twitter,InstagramorFacebook.Withinthis
printadvert,I shall alsoinclude alinktomy productswebsite,where peoplecanpurchase various
flavours,suchas Pow-BerryandPow-Orange.
Conventions:
The conventionsI will use are:
- Main image
- Convergence
- Catch Phrase
- Brand Logo
- Limiteduse of Words
Typography:
The typeface thatwill be used will be aSan Serif font, asbasedonmy product andcampaign,as well
as the “Modern woman”whoshowsa hegemonicmasculinityandshowstraitsof dominance.AndI
believeusingthistypeface will challenge the traditional conceptof how itismainlyusedformales.
In thismodern day,girlsandwomendonot like tosee themselvesas“girly”andlike tochallenge the
statusor traditional “Genderroles”.
Strengths:
The strengthof puttinga female,inboxingglovesandasthe mainimage,will attractmore women
and girlsto myproduct.As thisgoesagainstthe “traditional conventions”.
Conclusion:

3. Carlo-GinoTenkorang
To conclude,myproducthas reacheditssuccesscriteriawhichwasto create a new softdrink,tobe
soldnationallyandadvertisedinacross-mediacampaign.