Breakfast
of
Champions
Social Media and Branding

OVERVIEW
• Five Brand Identity questions
• Tricks for leveraging LinkedIn, Twitter,
Facebook and other social media tools
• The Good, the Bad and the Ugly of Social
Media
• Maximize your time online

Social Media is…
Marketing and networking rolled in to one!
About building

• Shared interests
• Movers & Shakers
• Hope to meet
• Smart or interesting
• Doing it right

Have A Plan
Who is your audience?
What are their problems?
How will you
know… what you are
doing is
working?

Monitor “You”
• Can you be found? (use “your name”)
• What comes up? Start fixing today by pushing
“right” content
• Set “Google Alerts” for on-going monitoring

Reputation Management

Increase Your Digital Footprint
• Google profile
• LinkedIn profile
• presentations, documents,
videos
• Website or blog
• Comment on blogs, LinkedIn
groups, Q&A
• Photo sharing
• Social Profiles
• Facebook, Twitter, Google+

Branding
• What do you want to be known for?
• How do you want to be perceived?
• What image are you trying to create?
• What problems do you solve?
• How do you make others feel?

Vision
Purpose
Goal
Values
Passions

5 Rules of Online Engagement

Know your audience

Align your message

Pull. Don’t push

Listen

Give (selflessly & generously)

A Rocking Company Page
http://www.socialmediaexaminer.com/4-tips-for-creating-your-linkedin-company-page/

http://blog.hubspot.com/blog/tabid/6307/bid/31889/13-Brands-Using-LinkedIn-Company-Page-Features-
the-Right-Way.aspx

Your Better Side

Which invitation would you accept?
Build Connections
How to Find People?
Search People
Use LinkedIn’s People You
May Know
Ask fellow group member
Personalize EVERY
message
Invite co-workers
Invite past colleagues
Invite new people you
meet

I
wonder…

Group Discussions

Other Ways to Use LinkedIn
• Follow companies
• Create events
• Submit and answer questions
• Run a poll
• Keep up with news and network updates

 Tweet: Status update, “What’s happening” in
140 characters
 RT: Retweet, sharing someone else’s tweet
 @: Indicates to or from
 DM: Direct message, like an email (must
follow each other)
 http://goo.gl/VfzzT Shortened URL
 #: Hash tag is a special way of “tagging”
27

• Give credit to source
• Always be professional & positive
• You don’t have to follow everyone who follows
you
• Keep settings public
• Be present
– ¼ = industry related
– ¼ = occupation/company
– ¼ = promoting others (city, assoc.)
– ¼ = you (dialog or posts/slides/etc.)

THE Largest
social network
is…

• Know that nothing is ever really “private”
• Establish a policy of who you'll accept
• Keep it clean and not too personal
• Participate in group pages
http://thenextweb.com/facebook/2012/02/01/facebook-has-845-million-monthly-users-and-other-interesting-s-1-facts/

Uses Google profile information
Stream of conversation shown like Facebook
Follow/add anyone to circles like Twitter

Other Social Media Outlets
• Video can be educational
• Interview experts or past
customers
• Document a case study
• Creatively show expertise,
testimonials, and
knowledge in a slideshow.
• Video is HOT and Google
loves YouTube

Who Is Watching?
• Be aware of who your friends, connections
and contact are.
• Know about the privacy settings
for all your accounts.

• Use 1 hour
increment
(max)
• Use tools to
schedule
• Buffer
• Tweetdeck
or
Hootsuite
• Turn off email
alerts

What’d We Learn?

Pull…don’t push
Don’t Share
what
be you
stingy know
Bite-size
content
Sensory
Integration

Hannah Morgan | www.careersherpa.net | hmorgan@careersherpa.net