The document discusses plans to launch an online marketplace for Latin American sellers. It notes the large potential market size of $73 billion in Latin American e-commerce by 2015. It proposes that the new marketplace could capture 8% of this market. The business model would involve a 5% commission on sales and featuring top sellers. Key milestones in the launch plan include launching with 1000 stores in late 2011, expanding to new countries and teams in 2012-2013, and seeking $500,000 in funding to support growth.