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CAPLINQ Europe BV
Manufacturer | Distributor | Partner
See what the perfect European Market Partner can do for your business
DON’T GO BLIND INTO EUROPE
- Bringing the value of logistics
and fiscal representative
together
- We are engineers and technical
representatives
- We travel through Europe, the
Middle East and Africa
- We meet with designers and
engineers, not just purchasers
TECHNICAL REPRESENTATIVE
CAPLINQ GETS WHAT MARKET PARTNER
MEANS
These services summarize the value we bring to your company
- We build brand and product awareness:
online and offline
- We design technical datasheets, selector
guides and brochures
SUPPLY CHAIN SPECIALISTS
MARKETING STRATEGISTS
Market and
Logistics Partner
CAPLINQ Europe BV
Manufacturer | Distributor | Partner
1. Technical Representation
Covering Europe, Middle East and Africa (EMEA)
2. Marketing Strategist
Developing product awareness online and offline
3. Supply Chain Specialist
Bringing together the value of logistics and fiscal representation
PRESENTATION OUTLINE
CAPLINQ Europe BV
Manufacturer | Distributor | Partner
Covering
Europe,
Middle East
and Africa
(EMEA)
TECHNICAL REPRESENTATIVE
TECHNICAL REPRESENTATIVE PROBLEM
SUMMARY
Does this sound familiar to you?
OUR PRODUCT IS
TECHNICAL IN
NATURE
OUR PRODUCT IS
TECHNICAL IN
NATURE
… we don’t need salesmen,
we need engineers and
technical representatives to
talk to our customers.
… we don’t need salesmen,
we need engineers and
technical representatives to
talk to our customers.
CUSTOMERS WANT US
TO HAVE DOMESTIC
PRESENCE
CUSTOMERS WANT US
TO HAVE DOMESTIC
PRESENCE
… how can we let our
customers feel like we are
local while running a factory
back at headquarters?
… how can we let our
customers feel like we are
local while running a factory
back at headquarters?
I CAN’T FLY TO EUROPE
FOR EVERY CUSTOMER
CALL
I CAN’T FLY TO EUROPE
FOR EVERY CUSTOMER
CALL
… but I know that we need
to be in front of the
customer, or we will be
forgotten.
… but I know that we need
to be in front of the
customer, or we will be
forgotten.
CAPLINQ IS YOUR MARKET PARTNER IN
EUROPE, MIDDLE-EAST AND ASIA (EMEA)
CAPLINQ EUROPE BV
CAPLINQ Europe BV has a technical sales
team comprised of engineers and technical
sales staff just outside Amsterdam, the
Netherlands.
We are specialized in technical sales, and
meet with the engineers and designers at
customers locations throughout Europe,
the Middle East and Africa.
Our European offices is within
driving distance to Germany, France and
the Benelux. Most other customers are
within a 3 hour flight.
Developing
product
awareness
online and
offline
CAPLINQ Europe BV
Manufacturer | Distributor | Partner
MARKETING STRATEGIST
EUROPEAN MARKETING PROBLEM SUMMARY
Does this sound familiar to you?
MARKETING IS NOT
OUR CORE BUSINESS
MARKETING IS NOT
OUR CORE BUSINESS
… customers want our
products, we just have to
let them know that we have
them!
… customers want our
products, we just have to
let them know that we have
them!
WE WANT TO BE FOUND
ONLINE, WE’RE JUST
NOT
WE WANT TO BE FOUND
ONLINE, WE’RE JUST
NOT
… how can I make sure that
our customers find us when
they are looking online for the
products we offer?
… how can I make sure that
our customers find us when
they are looking online for the
products we offer?
OUR PRODUCT IS
TECHNICAL IN
NATURE
OUR PRODUCT IS
TECHNICAL IN
NATURE
… we need to have our
products put in a light that
customers can understand
and relate to.
… we need to have our
products put in a light that
customers can understand
and relate to.
CAPLINQ IS YOUR MARKET
PARTNER
We create Technical Data Sheets and Brochures to SELL your products
TECHNICAL DATA SHEETS MARKETING BROCHURES
CAPLINQ IS YOUR MARKET
PARTNER
We create 3D Renderings of your products for stunning presentations and
brochures
MAGNETIC CORES
EPOXY FOR BUSBARSEPOXY COATED TOROIDS
BLACK EPOXY PELLETSEPOXY FOR CAPACITORS
MATERIALS FOR LED DEVICES
CAPLINQ UNDERSTANDS THE VALUE OF BEING
ON TOP OF GOOGLE SEARCH PAGES
95% of users click only
on first page results
If you’re not on the Google’s
first page of results, you
might as well not be online!
SEARCH ENGINE OPTIMIZATION (SEO)
CAPLINQ creates content that gets you and your products found online
Content makes you relevant
Just because customers find out about your
products by coming to our site, doesn’t mean
they’ll stick around. We create valuable
content that makes customers want to know
more.
SEO gets you found
If you’re a small or local company, odds are
your potential customers have never heard of
you. We pride ourselves on being good behind
the scenes and letting Google introduce your
potential customers to your products.
CAPLINQ IS
YOUR ONLINE
MARKET
PARTNER
BLOGS
Blogs increase traffic to your site,
establish credibility for your product and
your business, and give you an opportunity
to speak directly to your potential
customers about the benefits your products
will give them.
CAPLINQ is skilled at understanding your
product and translating this into technical
entries that your customers will understand
and appreciate.
CAPLINQ IS YOUR ONLINE MARKET PARTNER
Product Applications tell your customer how your products are used
IMAGES
A picture says a thousand
words. CAPLINQ lets them
start the story.
NAVIGATION
Your customers have
arrived. Let them explore
the possibilities.
YOUR STORY
Here is the place where
CAPLINQ tells your story:
how the product is used,
what are the benefits,
what is the history, what
can they expect.
CAPLINQ IS YOUR ONLINE MARKET PARTNER
Individual product pages put all the information for customers at their fingertips
DOCUMENTS
Technical Datasheets,
Material Safety
Datasheets, RoHS, etc.
IMAGES
Customers like to see lots
of images of the products
and the applications of
them, and we like to
provide these to them.
DESCRIPTION
We let your customers
know what you want them
to know. The more
information they have, the
more credible your
products become.
About New Product Launches:
“We want to test
the waters with a
new product, but
we’re not ready
want to post it on
our site just yet.”About Pricing Policy:
Will putting prices
online be good or
bad for us? Can we
try putting them
somewhere besides
on our own site?
About Industry News & Events:
“Our website
doesn’t have a
blog or a place to
put relevant
industry news,
where could we put
such information?”
As market partner,
we are at arm’s
length, allowing you
to test, tinkle and
experiment with
marketing initiatives
while remaining a
step removed.
EXPERIMENT AT ARM’S LENGTH
CAPLINQ Europe BV
Manufacturer | Distributor | Partner
Bringing
together the
value of
logistics and
fiscal
representation.
SUPPLY CHAIN SPECIALISTS
EUROPEAN LOGISTICS PROBLEM SUMMARY
Does this sound familiar to you?
LOGISTICS IS A
MAZE
THAT WASTES
TIME
LOGISTICS IS A
MAZE
THAT WASTES
TIME
LOGISTICS IS NOT
OUR CORE
BUSINESS
LOGISTICS IS NOT
OUR CORE
BUSINESS
…customers want
my products, not
my logistics
problems!
…customers want
my products, not
my logistics
problems!
… every country,
airline, and freight
forwarder seems
to have different
rules, regulations
and allowances
… every country,
airline, and freight
forwarder seems
to have different
rules, regulations
and allowances
REACH, ROHS, ONLY
REPRESENTATION…
EEK!
REACH, ROHS, ONLY
REPRESENTATION…
EEK!
… we want to comply
with European
legislation, but can
someone just take
care of it for us?
… we want to comply
with European
legislation, but can
someone just take
care of it for us?
OUR GOODS NEED
TO
SHIP @ -20°C or
-40°C
OUR GOODS NEED
TO
SHIP @ -20°C or
-40°C
… this requires dry
ice, the proper
handling and all
the correct
paperwork
… this requires dry
ice, the proper
handling and all
the correct
paperwork
EUROPEAN FISCAL PROBLEM SUMMARY
Does this sound familiar to you?
DIFFERENCE IN
PAYMENT TERMS
DIFFERENCE IN
PAYMENT TERMS
CUSTOMS, DUTY,
VAT, TAXES,
AACK!
CUSTOMS, DUTY,
VAT, TAXES,
AACK!
… do I need to
register a
european entity in
order to reclaim
taxes and duty
charges?
… do I need to
register a
european entity in
order to reclaim
taxes and duty
charges?
… customers
often have
payment terms
that are unfamiliar
or do not agree
with the suppliers’
payment terms.
… customers
often have
payment terms
that are unfamiliar
or do not agree
with the suppliers’
payment terms.
I DON’T GET ALL
THESE DIFFERENT
INCOTERMS
I DON’T GET ALL
THESE DIFFERENT
INCOTERMS
… why do some
customers want CIF,
others DDP, etc when
all I want to give is
Ex-works!
… why do some
customers want CIF,
others DDP, etc when
all I want to give is
Ex-works!
CUSTOMERS PAY
EUR, WE WANT
JPY/USD
CUSTOMERS PAY
EUR, WE WANT
JPY/USD
… my business is
about selling
goods, not
speculating on
exchange rate
differences!
… my business is
about selling
goods, not
speculating on
exchange rate
differences!
30
days
2% 10
Net 30
Suppliers’
Payment Terms
Customers’
Payment Terms
CONFLICTING INTERESTS
Suppliers want to focus on their products, engineers want to focus on their process
WHAT CUSTOMERS WANT
Local Currency (ie. EUR/CAD)
Delivered Duty Paid including
freight, insurance, duty & taxes to
my receiving dock.
Customer Service!
Someone to take care of it all
Whatever freight forwarder works
To save money
WHAT SUPPLIERS WANT
Local Currency (ie. JPY/USD)
Ex-works factory. Pick it up at our
dock, in our city, in our country and
bring it to your company yourself.
Customer Service!
For the customer to be happy
The customer’s freight forwarder
To make money
THIS IS HOW CAPLINQ CAN HELP
Suppliers want to focus on their products, engineers want to focus on their process
CAPLINQ BRIDGES THE GAP – HERE’S
HOW
CAPLINQ BRIDGES THE GAP – HERE’S
HOW
Pay in suppliers’ currency (ie. JPY) and
invoice in customers’ currency (ie. EUR)
Pick up the goods Ex-works supplier and
Deliver Duty Paid to the customer
The goods are picked up from the
supplier’s dock and delivered to the
customers’ door – period.
CAPLINQ’s forwarders are experienced in
dry ice, refrigerated goods, dangerous
goods and country-specific requirements
We guarantee our service is less
expensive than either the customer or
the supplier could do on their own.
Pay in suppliers’ currency (ie. JPY) and
invoice in customers’ currency (ie. EUR)
Pick up the goods Ex-works supplier and
Deliver Duty Paid to the customer
The goods are picked up from the
supplier’s dock and delivered to the
customers’ door – period.
CAPLINQ’s forwarders are experienced in
dry ice, refrigerated goods, dangerous
goods and country-specific requirements
We guarantee our service is less
expensive than either the customer or
the supplier could do on their own.
CAPLINQ services are free. CAPLINQ makes money by taking a percentage of the
savings.
MORE TAX BENEFITS AS A FOREIGN INVESTOR
How to win at the EU customs game
»VAT DEFERMENT
NO NEED TO PAY VAT ON GOODS
»BONDED WAREHOUSE
FLEXIBIILITY TO DETERMINE IF AND WHEN WE IMPORT INTO EU
»FISCAL REPRESENTATION
EXPERTS IN MINIMIZING THE TAX BURDENS
»TAX SPECIALISTS
EXPERT ADVICE IN NAVIGATING EU CUSTOMS
CUSTOM CLEARANCE SPECIALISTS
CAPLINQ SUPPLY CHAIN SOLUTION SUMMARY
As logistics experts with licenses and permits, CAPLINQ saves you money
CAPLINQ uses the legal techniques known to multinationals to save money for smaller companies
CAPLINQ stores the
goods and ships on to
customer factory
BEFORE GOODS ENTER EUROPE
CAPLINQ pays duty, taxes, storage, delivery and all
other charges and delivers goods to the customer
“Delivered Duty Paid” (DDP)
CAPLINQ picks up goods EXW supplier
factory and arranges all paperwork and
shipping documents.
Supplier is the owner of the goods until
they reach the customer.
Insurance & freight are paid by CAPLINQ.
AFTER GOODS ENTER EUROPE
BONDED WAREHOUSE
Goods imported into
Europe into bonded
warehouse
Goods are stored and kept in a duty-
free area until the time that customer
requires delivery.
CAPLINQ DELIVERS GLOBALLY
Cutting-Edge Logistics and Distribution Systems Save Money
CONTAINER SHIPPING
CAPLINQ has regular shipments
of 40 foot (12m) containers
traveling from overseas into
Rotterdam. Yearly, we move
more than 300MT (metric
tonnes) of goods through the
Rotterdam port.
AIR SHIPMENTS TRUCK FORWARDING
Due to the volume of goods moved,
CAPLINQ has preferential rates
and arrangements with UPS,
FedEx, DHL and others to move
goods directly from the supplier’s
loading dock to the customer’s
receiving dock.
Every day, CAPLINQ takes orders
from customers and dispatches
products from our Rotterdam
warehouse to locations all over
EMEA. By refrigerated truck (if
needed), we can reach 99% of our
customers within 72 hours.
CAPLINQ has cutting edge logistics and distribution systems that allow us to ship, custom
clear and finally deliver the product to you cheaper and faster than either our customers or
suppliers.
1 day
2 days
3 days
CAPLINQ WAREHOUSE IN ROTTERDAM
Minutes from the sea/airport, hours from the customer
LOCAL WAREHOUSE MEANS
LOCAL STOCK
- Given the choice, customers always
prefer local stock.
- If your competitors are European,
unless you have a skilled market
partner, you will be competitive.
- CAPLINQ can deliver!
75% of customers within 1 day
90% of customers within 2 days and
99% of customers within 3 days.
To your customers in EMEA,
this means local stock.
ROTTERDAM PORT
CAPLINQ IS YOUR LOGISTICS
SPECIALIST
» EXPERIENCED BONDED WAREHOUSE
» FULLY AUTOMATED
» EXTENSIVE COOL CAPACITY
- Minutes from the Rotterdam Sea and Airport
- Extremely familiar with customs requirements and procedures
- Warehousing for many international customers
- Capacity for 20,000 pallets, of which 5,000 can be cooled
- Cooled storage is 3-8°C with average temperature of 7°C
- Cooled storage capacity also at -20°C and at -40°C
- Capable of daily, weekly, monthly and live stock reports
- RFID implemented technology
- Despite technology, a human touch deals with real-life realities
With regularly scheduled deliveries between locations, we optimize the logistics supply chain
CAPLINQ DELIVERS GLOBALLY
Warehousing on Two Continents and Global Shipping
CAPLINQ has warehouses and distribution centers in both Canada and the Netherlands.
The Canadian
warehouse is based
outside of Ottawa
and serves the
Americas including
Canada, the United
States, Mexico and
South America
The Netherlands
warehouse is based
outside of
Amsterdam and
serves customers
based throughout
Europe, Africa and
the Middle East.
EUROPEAN ENVIRONMENTAL REGULATION
Navigating compliance and regulatory issues
REACH COMPLIANCE
ISSUES
REACH COMPLIANCE
ISSUES
OTHER
ENVIRONMENTAL
ISSUES
OTHER
ENVIRONMENTAL
ISSUES
ROHS COMPLIANCE
ISSUES
ROHS COMPLIANCE
ISSUES
CAPLINQ understands the
“Substances of Very High
Concern” (SVHC) list and is
competent in dealing with these
and REACH issues.
CAPLINQ advises on RoHS-
compliance issues and has been
deeply involved with the ins-and-
outs of RoHS compliance.
From lead-free, to halogen-free o
antimony-free, the is european
environmental landscape is
continuous changing. CAPLINQ
makes sure that you are on top of
the latest environmental issues.
“CAPLINQ is very knowledgeable of the European compliance regulations, and is adept at
helping companies navigate what would otherwise be complex environmental issues.”
Daniëlle van Noorden, CAPLINQ Supply Chain Manager
CAPLINQ IS A CHEAPER SUPPLY CHAIN
SOLUTION
How can CAPLINQ offer this service and still be less expensive?
“CAPLINQ’s services are free. CAPLINQ profits by taking a small piece of the savings.”
Chris Perabo, CAPLINQ Business Development Director
CAPLINQ has import experience, so we pay no administration or handling fees
CAPLINQ custom clearance experience, allows us to pay low clearance fees
CAPLINQ uses a legal tax rule to minimize tax burden, and delay payment
CAPLINQ uses an experienced network of forwarders for the best freight rates
By streamlining the supplier-customer supply chain, we cut out all the middle men
No goods are left stranded without dry-ice, lost or unusable – saving product costs
Paid hours are spared ALL your staff dealing with logistics nightmares
Happy customers are return customers!
THESE ARE THE WAYS CAPLINQ SAVES YOU MONEY:
The order is placed directly on
the supplier, with a copy of
the purchase order to
CAPLINQ who than begins to
plan the shipment accordingly.
CAPLINQ pays duty, taxes and all other
charges and acts as limited fiscal
representative for VAT obligations.
The Limited Fiscal Representative is the
importer of record
On agreed payment
terms.
Supplier pays CAPLINQ
the agreed service fee
CAPLINQ picks up
goods Ex-works
from supplier’s dock
CAPLINQ ships goods,
imports them, and
clears customs
Customer pays Sales
Price directly to
Supplier
CAPLINQ IS YOUR SUPPLY CHAIN PARTNER
Scenario #1 – Customer places order directly to supplier
Local warehouse can store products frozen
(-40°C to -20°C), refrigerated (+4 to +7C) or at room
temperature and ship to customer on received
orders.
CAPLINQ also handles dangerous goods &
aerosols
Ex-works supplier factory. Supplier is the
owner of the goods until they reach the
customer.
Insurance & freight are paid by CAPLINQ.
CAPLINQ stores
goods & delivers
DDP to customer
Customer orders
product from supplier
with Purchase Order
CAPLINQ receives orders from
customers and then plans
shipments accordingly.
CAPLINQ IS YOUR SUPPLY CHAIN PARTNER
Scenario #2 – Customer places order to CAPLINQ Europe BV
CAPLINQ pays duty, taxes and all other
charges and acts as limited fiscal
representative for VAT obligations.
The Limited Fiscal Representative is the
importer of record
On agreed-upon
payment terms.
Local warehouse can store products frozen
(-40°C to -20°C), refrigerated (+4 to +7C) or at room
temperature and ship to customer on received
orders.
CAPLINQ also handles dangerous goods &
aerosols
Ex-works supplier factory. Supplier is the
owner of the goods until they reach the
customer.
Insurance & freight are paid by CAPLINQ.
CAPLINQ places
PO with Supplier &
picks up goods EXW
CAPLINQ ships goods,
imports them, and
clears customs
CAPLINQ pays
Transfer Price to
Supplier
CAPLINQ stores
goods & delivers
DDP to customer
Customer places PO
on CAPLINQ in local
currency (ie. EUR)
CAPLINQ SUPPLY CHAIN SUMMARY
“Stated simply, CAPLINQ delivers your products to your customers
cheaper and better than either you or your customer could do.”
Chris Perabo, CAPLINQ Director of Business Development
Summary of Advantages using CAPLINQ
CHEAPER SOLUTION
With CAPLINQ you pay less,
there is no large cash flow
to customs which gives you a
favorable liquidity position.
As a market partner,
CAPLINQ doesn’t charge for
these services, and there is
no need to hire in expensive
alternatives.
NO PAPERWORK YOUR CURRENCY
CAPLINQ handles all the
customs clearance, import
documentation and required
paperwork. As well, there is
no tax number registration
needed and there is also
no setup or maintainance of
a European entity.
No currency speculation or
surprises since you always
get paid in your own
currency. This is true
whether the customers pay
you directly or whethe
CAPLINQ handles the
financial transaction.
NO MISTAKES
CAPLINQ is an experienced
market partner, familiar with
the formalities and ins-and-
outs of custom clearance and
import regulations. One
single mistake can be costly,
so no mistakes, means (again)
lower costs.
FREQUENTLY ASKED QUESTIONS
What can we expect from CAPLINQ?
Q1. What separates you from freight forwarders, distributors, fiscal representatives or manufacturers representatives?
A1. It is by being the freight forwarder AND the distributor AND the fiscal representative and the manufacturers rep that we are
unique. A lot of time is required to learn our partner’s special needs, which is why CAPLINQ is very selective and chooses to
add a maximum of two new suppliers per year.
Q2. This sounds great, but it must be expensive, isn’t it?
A2. No, our services are free. We can say this because we make our money on the money we save you. Our processes are
built on rigorous systems that are highly automated and optimized for our business. Our people are there to do what
computers can’t – give that human touch.
Q3. If we choose to make CAPLINQ our market partner, do we have to accept all the services you offer?
A3. Absolutely not. Our services are completely modular, and we encourage you to mix-and-match to select only the services
that will work best for you.
Q4. We are a big multinational company, are your services useful for us too?
A4. Absolutely, in fact maybe even more so. Large companies often have business units that operate as individual silos.
Just because your company may ship products to Europe, they may not be experts in cold transportation, bonded
warehousing, fiscal representation or many of the other services in which we excel. We are often told that we
Q5. Can we start slowly and see where we go?
A5. Of course, in fact it’s what we encourage. Give us a try as a technical representative, marketing strategist or supply chain
specialist. Most customers started with a single service, and most wonder how they ever got anything done without us!
PARTIAL CUSTOMER LIST
WILL CAPLINQ BE YOUR MARKET
PARTNER?
We add a MAXIMUM OF TWO new suppliers per year. Will yours be one of them?
YOUR PRESENCE IN EMEA
CAPLINQ has helped numerous companies
make their footprint in Europe, the Middle
East and Africa. Let us show you how we
can help you too.
GET IN TOUCH
Contact us to find out how CAPLINQ can help your company reach the next level
Ottawa, Canada Office
Serving Canada, USA, Mexico & South America
CAPLINQ Corporation
957 Snowshoe Crescent
Orléans (Ottawa) ON K1C 2Y3
Canada
Phone: +1 (613) 482-2215
Fax: +1 (702) 995-1235
Amsterdam, Netherlands Office
Serving Europe, Middle East, Asia & Africa
CAPLINQ Europe BV
Provincialeweg 1
1561 KK Krommenie
The Netherlands
Phone: +31 (20) 893 2224
Fax: +31 (84) 746 3497
Facebook: Find us at Facebook.com/caplinq
Twitter: Follow us at Twitter.com/caplinq
Email us at info@caplinq.com

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Don't go blind into Europe

  • 1. CAPLINQ Europe BV Manufacturer | Distributor | Partner See what the perfect European Market Partner can do for your business DON’T GO BLIND INTO EUROPE
  • 2. - Bringing the value of logistics and fiscal representative together - We are engineers and technical representatives - We travel through Europe, the Middle East and Africa - We meet with designers and engineers, not just purchasers TECHNICAL REPRESENTATIVE CAPLINQ GETS WHAT MARKET PARTNER MEANS These services summarize the value we bring to your company - We build brand and product awareness: online and offline - We design technical datasheets, selector guides and brochures SUPPLY CHAIN SPECIALISTS MARKETING STRATEGISTS Market and Logistics Partner
  • 3. CAPLINQ Europe BV Manufacturer | Distributor | Partner 1. Technical Representation Covering Europe, Middle East and Africa (EMEA) 2. Marketing Strategist Developing product awareness online and offline 3. Supply Chain Specialist Bringing together the value of logistics and fiscal representation PRESENTATION OUTLINE
  • 4. CAPLINQ Europe BV Manufacturer | Distributor | Partner Covering Europe, Middle East and Africa (EMEA) TECHNICAL REPRESENTATIVE
  • 5. TECHNICAL REPRESENTATIVE PROBLEM SUMMARY Does this sound familiar to you? OUR PRODUCT IS TECHNICAL IN NATURE OUR PRODUCT IS TECHNICAL IN NATURE … we don’t need salesmen, we need engineers and technical representatives to talk to our customers. … we don’t need salesmen, we need engineers and technical representatives to talk to our customers. CUSTOMERS WANT US TO HAVE DOMESTIC PRESENCE CUSTOMERS WANT US TO HAVE DOMESTIC PRESENCE … how can we let our customers feel like we are local while running a factory back at headquarters? … how can we let our customers feel like we are local while running a factory back at headquarters? I CAN’T FLY TO EUROPE FOR EVERY CUSTOMER CALL I CAN’T FLY TO EUROPE FOR EVERY CUSTOMER CALL … but I know that we need to be in front of the customer, or we will be forgotten. … but I know that we need to be in front of the customer, or we will be forgotten.
  • 6. CAPLINQ IS YOUR MARKET PARTNER IN EUROPE, MIDDLE-EAST AND ASIA (EMEA) CAPLINQ EUROPE BV CAPLINQ Europe BV has a technical sales team comprised of engineers and technical sales staff just outside Amsterdam, the Netherlands. We are specialized in technical sales, and meet with the engineers and designers at customers locations throughout Europe, the Middle East and Africa. Our European offices is within driving distance to Germany, France and the Benelux. Most other customers are within a 3 hour flight.
  • 7. Developing product awareness online and offline CAPLINQ Europe BV Manufacturer | Distributor | Partner MARKETING STRATEGIST
  • 8. EUROPEAN MARKETING PROBLEM SUMMARY Does this sound familiar to you? MARKETING IS NOT OUR CORE BUSINESS MARKETING IS NOT OUR CORE BUSINESS … customers want our products, we just have to let them know that we have them! … customers want our products, we just have to let them know that we have them! WE WANT TO BE FOUND ONLINE, WE’RE JUST NOT WE WANT TO BE FOUND ONLINE, WE’RE JUST NOT … how can I make sure that our customers find us when they are looking online for the products we offer? … how can I make sure that our customers find us when they are looking online for the products we offer? OUR PRODUCT IS TECHNICAL IN NATURE OUR PRODUCT IS TECHNICAL IN NATURE … we need to have our products put in a light that customers can understand and relate to. … we need to have our products put in a light that customers can understand and relate to.
  • 9. CAPLINQ IS YOUR MARKET PARTNER We create Technical Data Sheets and Brochures to SELL your products TECHNICAL DATA SHEETS MARKETING BROCHURES
  • 10. CAPLINQ IS YOUR MARKET PARTNER We create 3D Renderings of your products for stunning presentations and brochures MAGNETIC CORES EPOXY FOR BUSBARSEPOXY COATED TOROIDS BLACK EPOXY PELLETSEPOXY FOR CAPACITORS MATERIALS FOR LED DEVICES
  • 11. CAPLINQ UNDERSTANDS THE VALUE OF BEING ON TOP OF GOOGLE SEARCH PAGES 95% of users click only on first page results If you’re not on the Google’s first page of results, you might as well not be online!
  • 12. SEARCH ENGINE OPTIMIZATION (SEO) CAPLINQ creates content that gets you and your products found online Content makes you relevant Just because customers find out about your products by coming to our site, doesn’t mean they’ll stick around. We create valuable content that makes customers want to know more. SEO gets you found If you’re a small or local company, odds are your potential customers have never heard of you. We pride ourselves on being good behind the scenes and letting Google introduce your potential customers to your products.
  • 13. CAPLINQ IS YOUR ONLINE MARKET PARTNER BLOGS Blogs increase traffic to your site, establish credibility for your product and your business, and give you an opportunity to speak directly to your potential customers about the benefits your products will give them. CAPLINQ is skilled at understanding your product and translating this into technical entries that your customers will understand and appreciate.
  • 14. CAPLINQ IS YOUR ONLINE MARKET PARTNER Product Applications tell your customer how your products are used IMAGES A picture says a thousand words. CAPLINQ lets them start the story. NAVIGATION Your customers have arrived. Let them explore the possibilities. YOUR STORY Here is the place where CAPLINQ tells your story: how the product is used, what are the benefits, what is the history, what can they expect.
  • 15. CAPLINQ IS YOUR ONLINE MARKET PARTNER Individual product pages put all the information for customers at their fingertips DOCUMENTS Technical Datasheets, Material Safety Datasheets, RoHS, etc. IMAGES Customers like to see lots of images of the products and the applications of them, and we like to provide these to them. DESCRIPTION We let your customers know what you want them to know. The more information they have, the more credible your products become.
  • 16. About New Product Launches: “We want to test the waters with a new product, but we’re not ready want to post it on our site just yet.”About Pricing Policy: Will putting prices online be good or bad for us? Can we try putting them somewhere besides on our own site? About Industry News & Events: “Our website doesn’t have a blog or a place to put relevant industry news, where could we put such information?” As market partner, we are at arm’s length, allowing you to test, tinkle and experiment with marketing initiatives while remaining a step removed. EXPERIMENT AT ARM’S LENGTH
  • 17. CAPLINQ Europe BV Manufacturer | Distributor | Partner Bringing together the value of logistics and fiscal representation. SUPPLY CHAIN SPECIALISTS
  • 18. EUROPEAN LOGISTICS PROBLEM SUMMARY Does this sound familiar to you? LOGISTICS IS A MAZE THAT WASTES TIME LOGISTICS IS A MAZE THAT WASTES TIME LOGISTICS IS NOT OUR CORE BUSINESS LOGISTICS IS NOT OUR CORE BUSINESS …customers want my products, not my logistics problems! …customers want my products, not my logistics problems! … every country, airline, and freight forwarder seems to have different rules, regulations and allowances … every country, airline, and freight forwarder seems to have different rules, regulations and allowances REACH, ROHS, ONLY REPRESENTATION… EEK! REACH, ROHS, ONLY REPRESENTATION… EEK! … we want to comply with European legislation, but can someone just take care of it for us? … we want to comply with European legislation, but can someone just take care of it for us? OUR GOODS NEED TO SHIP @ -20°C or -40°C OUR GOODS NEED TO SHIP @ -20°C or -40°C … this requires dry ice, the proper handling and all the correct paperwork … this requires dry ice, the proper handling and all the correct paperwork
  • 19. EUROPEAN FISCAL PROBLEM SUMMARY Does this sound familiar to you? DIFFERENCE IN PAYMENT TERMS DIFFERENCE IN PAYMENT TERMS CUSTOMS, DUTY, VAT, TAXES, AACK! CUSTOMS, DUTY, VAT, TAXES, AACK! … do I need to register a european entity in order to reclaim taxes and duty charges? … do I need to register a european entity in order to reclaim taxes and duty charges? … customers often have payment terms that are unfamiliar or do not agree with the suppliers’ payment terms. … customers often have payment terms that are unfamiliar or do not agree with the suppliers’ payment terms. I DON’T GET ALL THESE DIFFERENT INCOTERMS I DON’T GET ALL THESE DIFFERENT INCOTERMS … why do some customers want CIF, others DDP, etc when all I want to give is Ex-works! … why do some customers want CIF, others DDP, etc when all I want to give is Ex-works! CUSTOMERS PAY EUR, WE WANT JPY/USD CUSTOMERS PAY EUR, WE WANT JPY/USD … my business is about selling goods, not speculating on exchange rate differences! … my business is about selling goods, not speculating on exchange rate differences! 30 days 2% 10 Net 30 Suppliers’ Payment Terms Customers’ Payment Terms
  • 20. CONFLICTING INTERESTS Suppliers want to focus on their products, engineers want to focus on their process WHAT CUSTOMERS WANT Local Currency (ie. EUR/CAD) Delivered Duty Paid including freight, insurance, duty & taxes to my receiving dock. Customer Service! Someone to take care of it all Whatever freight forwarder works To save money WHAT SUPPLIERS WANT Local Currency (ie. JPY/USD) Ex-works factory. Pick it up at our dock, in our city, in our country and bring it to your company yourself. Customer Service! For the customer to be happy The customer’s freight forwarder To make money
  • 21. THIS IS HOW CAPLINQ CAN HELP Suppliers want to focus on their products, engineers want to focus on their process CAPLINQ BRIDGES THE GAP – HERE’S HOW CAPLINQ BRIDGES THE GAP – HERE’S HOW Pay in suppliers’ currency (ie. JPY) and invoice in customers’ currency (ie. EUR) Pick up the goods Ex-works supplier and Deliver Duty Paid to the customer The goods are picked up from the supplier’s dock and delivered to the customers’ door – period. CAPLINQ’s forwarders are experienced in dry ice, refrigerated goods, dangerous goods and country-specific requirements We guarantee our service is less expensive than either the customer or the supplier could do on their own. Pay in suppliers’ currency (ie. JPY) and invoice in customers’ currency (ie. EUR) Pick up the goods Ex-works supplier and Deliver Duty Paid to the customer The goods are picked up from the supplier’s dock and delivered to the customers’ door – period. CAPLINQ’s forwarders are experienced in dry ice, refrigerated goods, dangerous goods and country-specific requirements We guarantee our service is less expensive than either the customer or the supplier could do on their own. CAPLINQ services are free. CAPLINQ makes money by taking a percentage of the savings.
  • 22. MORE TAX BENEFITS AS A FOREIGN INVESTOR How to win at the EU customs game »VAT DEFERMENT NO NEED TO PAY VAT ON GOODS »BONDED WAREHOUSE FLEXIBIILITY TO DETERMINE IF AND WHEN WE IMPORT INTO EU »FISCAL REPRESENTATION EXPERTS IN MINIMIZING THE TAX BURDENS »TAX SPECIALISTS EXPERT ADVICE IN NAVIGATING EU CUSTOMS CUSTOM CLEARANCE SPECIALISTS
  • 23. CAPLINQ SUPPLY CHAIN SOLUTION SUMMARY As logistics experts with licenses and permits, CAPLINQ saves you money CAPLINQ uses the legal techniques known to multinationals to save money for smaller companies CAPLINQ stores the goods and ships on to customer factory BEFORE GOODS ENTER EUROPE CAPLINQ pays duty, taxes, storage, delivery and all other charges and delivers goods to the customer “Delivered Duty Paid” (DDP) CAPLINQ picks up goods EXW supplier factory and arranges all paperwork and shipping documents. Supplier is the owner of the goods until they reach the customer. Insurance & freight are paid by CAPLINQ. AFTER GOODS ENTER EUROPE BONDED WAREHOUSE Goods imported into Europe into bonded warehouse Goods are stored and kept in a duty- free area until the time that customer requires delivery.
  • 24. CAPLINQ DELIVERS GLOBALLY Cutting-Edge Logistics and Distribution Systems Save Money CONTAINER SHIPPING CAPLINQ has regular shipments of 40 foot (12m) containers traveling from overseas into Rotterdam. Yearly, we move more than 300MT (metric tonnes) of goods through the Rotterdam port. AIR SHIPMENTS TRUCK FORWARDING Due to the volume of goods moved, CAPLINQ has preferential rates and arrangements with UPS, FedEx, DHL and others to move goods directly from the supplier’s loading dock to the customer’s receiving dock. Every day, CAPLINQ takes orders from customers and dispatches products from our Rotterdam warehouse to locations all over EMEA. By refrigerated truck (if needed), we can reach 99% of our customers within 72 hours. CAPLINQ has cutting edge logistics and distribution systems that allow us to ship, custom clear and finally deliver the product to you cheaper and faster than either our customers or suppliers.
  • 25. 1 day 2 days 3 days CAPLINQ WAREHOUSE IN ROTTERDAM Minutes from the sea/airport, hours from the customer LOCAL WAREHOUSE MEANS LOCAL STOCK - Given the choice, customers always prefer local stock. - If your competitors are European, unless you have a skilled market partner, you will be competitive. - CAPLINQ can deliver! 75% of customers within 1 day 90% of customers within 2 days and 99% of customers within 3 days. To your customers in EMEA, this means local stock.
  • 26. ROTTERDAM PORT CAPLINQ IS YOUR LOGISTICS SPECIALIST » EXPERIENCED BONDED WAREHOUSE » FULLY AUTOMATED » EXTENSIVE COOL CAPACITY - Minutes from the Rotterdam Sea and Airport - Extremely familiar with customs requirements and procedures - Warehousing for many international customers - Capacity for 20,000 pallets, of which 5,000 can be cooled - Cooled storage is 3-8°C with average temperature of 7°C - Cooled storage capacity also at -20°C and at -40°C - Capable of daily, weekly, monthly and live stock reports - RFID implemented technology - Despite technology, a human touch deals with real-life realities
  • 27. With regularly scheduled deliveries between locations, we optimize the logistics supply chain CAPLINQ DELIVERS GLOBALLY Warehousing on Two Continents and Global Shipping CAPLINQ has warehouses and distribution centers in both Canada and the Netherlands. The Canadian warehouse is based outside of Ottawa and serves the Americas including Canada, the United States, Mexico and South America The Netherlands warehouse is based outside of Amsterdam and serves customers based throughout Europe, Africa and the Middle East.
  • 28. EUROPEAN ENVIRONMENTAL REGULATION Navigating compliance and regulatory issues REACH COMPLIANCE ISSUES REACH COMPLIANCE ISSUES OTHER ENVIRONMENTAL ISSUES OTHER ENVIRONMENTAL ISSUES ROHS COMPLIANCE ISSUES ROHS COMPLIANCE ISSUES CAPLINQ understands the “Substances of Very High Concern” (SVHC) list and is competent in dealing with these and REACH issues. CAPLINQ advises on RoHS- compliance issues and has been deeply involved with the ins-and- outs of RoHS compliance. From lead-free, to halogen-free o antimony-free, the is european environmental landscape is continuous changing. CAPLINQ makes sure that you are on top of the latest environmental issues. “CAPLINQ is very knowledgeable of the European compliance regulations, and is adept at helping companies navigate what would otherwise be complex environmental issues.” Daniëlle van Noorden, CAPLINQ Supply Chain Manager
  • 29. CAPLINQ IS A CHEAPER SUPPLY CHAIN SOLUTION How can CAPLINQ offer this service and still be less expensive? “CAPLINQ’s services are free. CAPLINQ profits by taking a small piece of the savings.” Chris Perabo, CAPLINQ Business Development Director CAPLINQ has import experience, so we pay no administration or handling fees CAPLINQ custom clearance experience, allows us to pay low clearance fees CAPLINQ uses a legal tax rule to minimize tax burden, and delay payment CAPLINQ uses an experienced network of forwarders for the best freight rates By streamlining the supplier-customer supply chain, we cut out all the middle men No goods are left stranded without dry-ice, lost or unusable – saving product costs Paid hours are spared ALL your staff dealing with logistics nightmares Happy customers are return customers! THESE ARE THE WAYS CAPLINQ SAVES YOU MONEY:
  • 30. The order is placed directly on the supplier, with a copy of the purchase order to CAPLINQ who than begins to plan the shipment accordingly. CAPLINQ pays duty, taxes and all other charges and acts as limited fiscal representative for VAT obligations. The Limited Fiscal Representative is the importer of record On agreed payment terms. Supplier pays CAPLINQ the agreed service fee CAPLINQ picks up goods Ex-works from supplier’s dock CAPLINQ ships goods, imports them, and clears customs Customer pays Sales Price directly to Supplier CAPLINQ IS YOUR SUPPLY CHAIN PARTNER Scenario #1 – Customer places order directly to supplier Local warehouse can store products frozen (-40°C to -20°C), refrigerated (+4 to +7C) or at room temperature and ship to customer on received orders. CAPLINQ also handles dangerous goods & aerosols Ex-works supplier factory. Supplier is the owner of the goods until they reach the customer. Insurance & freight are paid by CAPLINQ. CAPLINQ stores goods & delivers DDP to customer Customer orders product from supplier with Purchase Order
  • 31. CAPLINQ receives orders from customers and then plans shipments accordingly. CAPLINQ IS YOUR SUPPLY CHAIN PARTNER Scenario #2 – Customer places order to CAPLINQ Europe BV CAPLINQ pays duty, taxes and all other charges and acts as limited fiscal representative for VAT obligations. The Limited Fiscal Representative is the importer of record On agreed-upon payment terms. Local warehouse can store products frozen (-40°C to -20°C), refrigerated (+4 to +7C) or at room temperature and ship to customer on received orders. CAPLINQ also handles dangerous goods & aerosols Ex-works supplier factory. Supplier is the owner of the goods until they reach the customer. Insurance & freight are paid by CAPLINQ. CAPLINQ places PO with Supplier & picks up goods EXW CAPLINQ ships goods, imports them, and clears customs CAPLINQ pays Transfer Price to Supplier CAPLINQ stores goods & delivers DDP to customer Customer places PO on CAPLINQ in local currency (ie. EUR)
  • 32. CAPLINQ SUPPLY CHAIN SUMMARY “Stated simply, CAPLINQ delivers your products to your customers cheaper and better than either you or your customer could do.” Chris Perabo, CAPLINQ Director of Business Development Summary of Advantages using CAPLINQ CHEAPER SOLUTION With CAPLINQ you pay less, there is no large cash flow to customs which gives you a favorable liquidity position. As a market partner, CAPLINQ doesn’t charge for these services, and there is no need to hire in expensive alternatives. NO PAPERWORK YOUR CURRENCY CAPLINQ handles all the customs clearance, import documentation and required paperwork. As well, there is no tax number registration needed and there is also no setup or maintainance of a European entity. No currency speculation or surprises since you always get paid in your own currency. This is true whether the customers pay you directly or whethe CAPLINQ handles the financial transaction. NO MISTAKES CAPLINQ is an experienced market partner, familiar with the formalities and ins-and- outs of custom clearance and import regulations. One single mistake can be costly, so no mistakes, means (again) lower costs.
  • 33. FREQUENTLY ASKED QUESTIONS What can we expect from CAPLINQ? Q1. What separates you from freight forwarders, distributors, fiscal representatives or manufacturers representatives? A1. It is by being the freight forwarder AND the distributor AND the fiscal representative and the manufacturers rep that we are unique. A lot of time is required to learn our partner’s special needs, which is why CAPLINQ is very selective and chooses to add a maximum of two new suppliers per year. Q2. This sounds great, but it must be expensive, isn’t it? A2. No, our services are free. We can say this because we make our money on the money we save you. Our processes are built on rigorous systems that are highly automated and optimized for our business. Our people are there to do what computers can’t – give that human touch. Q3. If we choose to make CAPLINQ our market partner, do we have to accept all the services you offer? A3. Absolutely not. Our services are completely modular, and we encourage you to mix-and-match to select only the services that will work best for you. Q4. We are a big multinational company, are your services useful for us too? A4. Absolutely, in fact maybe even more so. Large companies often have business units that operate as individual silos. Just because your company may ship products to Europe, they may not be experts in cold transportation, bonded warehousing, fiscal representation or many of the other services in which we excel. We are often told that we Q5. Can we start slowly and see where we go? A5. Of course, in fact it’s what we encourage. Give us a try as a technical representative, marketing strategist or supply chain specialist. Most customers started with a single service, and most wonder how they ever got anything done without us!
  • 35. WILL CAPLINQ BE YOUR MARKET PARTNER? We add a MAXIMUM OF TWO new suppliers per year. Will yours be one of them? YOUR PRESENCE IN EMEA CAPLINQ has helped numerous companies make their footprint in Europe, the Middle East and Africa. Let us show you how we can help you too.
  • 36. GET IN TOUCH Contact us to find out how CAPLINQ can help your company reach the next level Ottawa, Canada Office Serving Canada, USA, Mexico & South America CAPLINQ Corporation 957 Snowshoe Crescent Orléans (Ottawa) ON K1C 2Y3 Canada Phone: +1 (613) 482-2215 Fax: +1 (702) 995-1235 Amsterdam, Netherlands Office Serving Europe, Middle East, Asia & Africa CAPLINQ Europe BV Provincialeweg 1 1561 KK Krommenie The Netherlands Phone: +31 (20) 893 2224 Fax: +31 (84) 746 3497 Facebook: Find us at Facebook.com/caplinq Twitter: Follow us at Twitter.com/caplinq Email us at info@caplinq.com