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Enterprise Gamification




                          Transform to the power of digital
Scott Sinclair
Digital Transformation and Customer Experience
Consultant @ Capgemini Consulting, Social
Media Enthusiast and Games Player
    @sinclair300584

    http://uk.linkedin.com/in/sinclair300584
Gamification alone does not
   work in enterprise
What is Gamification?

 Gamification is the use of game
 design techniques[1], game
 thinking and game mechanics to
 enhance non-game contexts.
Game mechanics are the control
mechanisms that are used to “gamify”
an activity or process
But Gamification is only part of the answer

  GAME                  SOCIAL              REPUTATION
MECHANICS              MECHANICS            MECHANICS

  Drive, measure, &         Socialize,       Elevate employee
       reward             recommend,             status across
high value behaviors    and notify users    all your communities
  In your enterprise   about contextually     of engagement
       systems           rich behaviors
How can I use my
customers to do stuff                             I’m losing market
      for me                                        share, help me
                               I want better          innovate!
                          collaboration from my
                                 employees



 What role does Gamification
  have in the enterprise?
     I know my staff and customers
     have good ideas, but I have no               I invested in an e-
         way of managing them                      learning tool but
                                                     nobody uses it
Collaboration

 Enterprise
               Innovation
Gamification


               Learning
Collaboration
Samsung wanted to know how to get more customers to register their products
with Samsung, generate more content and engage with them through social


                        Samsung Nation
Universal Music group wanted to engage millions of fans on artist specific websites,
get them to create content and engage across their social networks
Capgemini has one of the largest Yammer networks through organic growth and no
game mechanics
Innovation
Starbucks wanted to harness the enthusiasm of its loyal customer base to generate
new ideas and drive the future innovations of the company
Scottish Water Innovation Pool counts 750 users and has generated over 330 new
ideas and/or suggestions for improvement. 7 have already been implemented.
At&T recognised that every employee was also a customer with ideas. They created
The Innovation Pipeline to manage these ideas, and have other staff vote for the
best
Learning
Khan academy uses gamification to drive you through learning journeys, rewarding
you as you complete classes
Siemens created Plantville to educate aspiring plant managers what it is like to run
their own manufacturing plant
The Swedish National Society for Road Safety rewarded compliance with the speed
limit with a free entry to a lottery – reducing speeding fines by 22%
Things to consider
Social is an opportunity to
bring the customer closer

       Organisation


      Customer Experience

                      Customer
Enterprise democracy no
      longer exists
Gamification is not just game
         mechanics

  GAME       SOCIAL     REPUTATION
MECHANICS   MECHANICS   MECHANICS
Scott Sinclair
   @sinclair300584
   http://uk.linkedin.com/in/sinclair300584
   Capgemini-consulting.com/ceblog
e. Scott.sinclair@capgemini.com
Enterprise Gamification

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Enterprise Gamification

  • 1. Enterprise Gamification Transform to the power of digital
  • 2. Scott Sinclair Digital Transformation and Customer Experience Consultant @ Capgemini Consulting, Social Media Enthusiast and Games Player @sinclair300584 http://uk.linkedin.com/in/sinclair300584
  • 3. Gamification alone does not work in enterprise
  • 4. What is Gamification? Gamification is the use of game design techniques[1], game thinking and game mechanics to enhance non-game contexts.
  • 5. Game mechanics are the control mechanisms that are used to “gamify” an activity or process
  • 6. But Gamification is only part of the answer GAME SOCIAL REPUTATION MECHANICS MECHANICS MECHANICS Drive, measure, & Socialize, Elevate employee reward recommend, status across high value behaviors and notify users all your communities In your enterprise about contextually of engagement systems rich behaviors
  • 7. How can I use my customers to do stuff I’m losing market for me share, help me I want better innovate! collaboration from my employees What role does Gamification have in the enterprise? I know my staff and customers have good ideas, but I have no I invested in an e- way of managing them learning tool but nobody uses it
  • 8. Collaboration Enterprise Innovation Gamification Learning
  • 10. Samsung wanted to know how to get more customers to register their products with Samsung, generate more content and engage with them through social Samsung Nation
  • 11. Universal Music group wanted to engage millions of fans on artist specific websites, get them to create content and engage across their social networks
  • 12. Capgemini has one of the largest Yammer networks through organic growth and no game mechanics
  • 14. Starbucks wanted to harness the enthusiasm of its loyal customer base to generate new ideas and drive the future innovations of the company
  • 15. Scottish Water Innovation Pool counts 750 users and has generated over 330 new ideas and/or suggestions for improvement. 7 have already been implemented.
  • 16. At&T recognised that every employee was also a customer with ideas. They created The Innovation Pipeline to manage these ideas, and have other staff vote for the best
  • 18. Khan academy uses gamification to drive you through learning journeys, rewarding you as you complete classes
  • 19. Siemens created Plantville to educate aspiring plant managers what it is like to run their own manufacturing plant
  • 20. The Swedish National Society for Road Safety rewarded compliance with the speed limit with a free entry to a lottery – reducing speeding fines by 22%
  • 22. Social is an opportunity to bring the customer closer Organisation Customer Experience Customer
  • 23. Enterprise democracy no longer exists
  • 24. Gamification is not just game mechanics GAME SOCIAL REPUTATION MECHANICS MECHANICS MECHANICS
  • 25.
  • 26. Scott Sinclair @sinclair300584 http://uk.linkedin.com/in/sinclair300584 Capgemini-consulting.com/ceblog e. Scott.sinclair@capgemini.com