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Mastering both dimensions is the Digital Transformation - Beyond the Hype #DF13

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Mastering both dimensions is the key to achieving the digital
advantage
Nike: From Separate Initiatives to Firm-Level Transformation
1
1

DIGITAL CAPABILITY
Digital Product
Digital Product
Design
Design

Social Media
Social Media

Customized
Customized
Manufacturing
Manufacturing

+
2
2

FIRM-LEVEL
TRANSFORMATION

LEADERSHIP CAPABILITY
Digital Division:
Digital Division:
Nike Digital Sport
Nike Digital Sport







Digital marketing
Digital product innovation/design
Digital commerce (e/m-commerce)
Digital technologies (GPS, mobile, etc.)
Customer analytics
The Digital Advantage - Dreamforce_M
Copyright © Capgemini 2013. All Rights Reserved

4

Veröffentlicht in: Business, Technologie
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  • Awesome article. Digital Transformation can help you scale immediately, its giving unbelievable benefits and leverage your brand huge untapped potential. Your Marketing, sales, customer experience are immediate effected. Are your processes set for Digital Borns & Millennials. You don't need millions to start tasting the benefits. Checkout latest update. Let Me Know Your Feedback. P.S.Mahesh, Digital Transformation Consultant I Digital Strategy I
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  • Nice work Didier and Capgem, we particularly like the 'How to drive digital transformation' slide. Fantastic!
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  • It is very informative and scientific presenation with grid and research. Would you augment 'Principles of Internet' at SlideShare?
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