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Copyright © 2014 Capgemini Consulting. All rights reserved.
TURNING TECHNOLOGY INTO BUSINESS
TRANSFORMATION
LEADING DIGITAL
DR CLIFF EVANS
Video – you ain’t seen nothing yet
https://www.capgemini-consulting.com/video/digital-transformation-we-havent-seen-anything-yet
Copyright © 2014 Capgemini Consulting. All rights reserved.
What Do These Great Companies
Have In Common?
Copyright © 2014 Capgemini Consulting. All rights reserved.
DigitalCapability
Leadership Capability
The DNA Of Digital Masters
The What:
Using digital technology to transform the customer
experience, operational processes and business models
The How:
Successful transformations depend as much
on how firms manage digital transformation than solely on
implementing new technologies
Copyright © 2014 Capgemini Consulting. All rights reserved.
4 Levels Of Digital Mastery
DigitalCapability
Leadership Capability
FASHIONISTAS DIGITAL MASTERS
CONSERVATIVESBEGINNERS
Copyright © 2014 Capgemini Consulting. All rights reserved.
* Average performance difference for firms in each quadrant versus the average performance of all large firms in the same industry for the 184 publicly-traded companies in our sample
The Time To Act Is Now: Digital Masters Have
Significantly Better Financial Performance
Basket of indicators:
• EBIT Margin
• Net Profit Margin
DigitalCapability
Leadership Capability
REVENUE GENERATION EFFICIENCY
+6%
Basket of indicators:
• Revenue / Employee
• Fixed Asset Turnover
+9%
-10%-4%
DigitalCapability
Leadership Capability
PROFITABILITY
% +26%
+9%-24%
-11%
Copyright © 2014 Capgemini Consulting. All rights reserved.
Digital has informed and
amplified customer
expectations
Digital is removing
traditional constraints in
operations
Digital business models can
reorder value chains and
create new opportunities
BUSINESS
MODEL
CUSTOMER
EXPERIENCE
OPERATIONS
Digitally-modified businessCustomer Understanding Process digitization
New digital businessTop Line Growth Worker enablement
Digital globalisationCustomer Touch Points Performance management
The What: Building Blocks Of Digital
Capability
Copyright © 2014 Capgemini Consulting. All rights reserved.
Create a shared
transformative vision of
the digital future
Engage employees at scale
to make vision a reality
Fuse IT & business
communities to build
digital skills & transform
technology platforms
Establish strong digital
governance to steer the
course
The How: Leadership Capabilities Is What Turns
Digital Investments Into Digital Advantage
IT/BUSINESS VISION
ENGAGEMENTGOVERNANCE
Copyright © 2014 Capgemini Consulting. All rights reserved.
Create a shared
transformative vision of
the digital future
Engage employees at scale
to make vision a reality
Fuse IT & business
communities to build
digital skills & transform
technology platforms
Establish strong digital
governance to steer the
course
The How: Leadership Capabilities Is What Turns
Digital Investments Into Digital Advantage
IT/BUSINESS VISION
ENGAGEMENTGOVERNANCE
Copyright © 2014 Capgemini Consulting. All rights reserved.
Vision Sets Direction,
Engaged People Make It Happen
FOSTER NEW WAYS
OF WORKING
CONNECT THE
ORGANIZATION
ENCOURAGE WIDER
CONVERSATIONS
• Closing knowledge gaps
• Increasing engagement
• Solving business issues
• Generating new ideas
• Wikis
• Microblogs
• Social Networks
• Video Conferencing
• Executive involvement
• Digital champions
• Reverse mentoring
• Use cases
SCALINGWIRING ADOPTING
New innovation process is creating
more innovation, collaboration, and
employee engagement across the
company’s business units.
“Communities that are created on the
network are free from geographical,
functional or hierarchical
boundaries.”
“With executive engagement, you
don’t have to mandate activity.”
Copyright © 2014 Capgemini Consulting. All rights reserved.
• New ways of working
• Rethinking
infrastructure /
replatforming
IT Business
Relationship
Digital
Platform
Digital
Skills • Digital IQ program
Business And IT Leaders Together Drive
Transformation Efforts Better Than They Do Apart
Copyright © 2014 Capgemini Consulting. All rights reserved.
Companies That Build Digital Skills Faster Will
Get Ahead of the Pack
PLUGGING
THE SKILL
GAP
Innovative
Recruitment
Methods
Target
Company
Acquisitions
Ecosystem
Partnerships
Incubating for
the Future
Training
Programs
Made several
Acquisitions
of Mobile, Social and
Technology Firms
Gamified their Recruitment
Process
Launched a Digital IQ training.
Over 20,000 employees trained
in 2 years
Implemented reverse
mentoring programs
Launched an incubator program for
mobile startups
77% of the
companies
highlighted “skills”
as the key hurdle
to digital
transformation
...YET...
Only 30% of HR
functions were
actively involved in
digital skills
development
Ecosystem of JVs
for core technology
developments
Copyright © 2014 Capgemini Consulting. All rights reserved.
Our Research Has Driven a Number of Firm
Convictions Around Digital Transformation
Enablers
The ‘WHAT’
Consumers At The Heart
Data As A New Currency
Digital Across The Value Chain
Open Innovation
The ‘HOW’
Led From The Top
People Engagement
Governance Drives Performance
Experiment & Scale Quickly
+
• Wiring The Enterprise
• Building Digital Capabilities

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Leading Digital - Turning Technology into Business Transformation

  • 1. Copyright © 2014 Capgemini Consulting. All rights reserved. TURNING TECHNOLOGY INTO BUSINESS TRANSFORMATION LEADING DIGITAL DR CLIFF EVANS
  • 2. Video – you ain’t seen nothing yet https://www.capgemini-consulting.com/video/digital-transformation-we-havent-seen-anything-yet
  • 3. Copyright © 2014 Capgemini Consulting. All rights reserved. What Do These Great Companies Have In Common?
  • 4. Copyright © 2014 Capgemini Consulting. All rights reserved. DigitalCapability Leadership Capability The DNA Of Digital Masters The What: Using digital technology to transform the customer experience, operational processes and business models The How: Successful transformations depend as much on how firms manage digital transformation than solely on implementing new technologies
  • 5. Copyright © 2014 Capgemini Consulting. All rights reserved. 4 Levels Of Digital Mastery DigitalCapability Leadership Capability FASHIONISTAS DIGITAL MASTERS CONSERVATIVESBEGINNERS
  • 6. Copyright © 2014 Capgemini Consulting. All rights reserved. * Average performance difference for firms in each quadrant versus the average performance of all large firms in the same industry for the 184 publicly-traded companies in our sample The Time To Act Is Now: Digital Masters Have Significantly Better Financial Performance Basket of indicators: • EBIT Margin • Net Profit Margin DigitalCapability Leadership Capability REVENUE GENERATION EFFICIENCY +6% Basket of indicators: • Revenue / Employee • Fixed Asset Turnover +9% -10%-4% DigitalCapability Leadership Capability PROFITABILITY % +26% +9%-24% -11%
  • 7. Copyright © 2014 Capgemini Consulting. All rights reserved. Digital has informed and amplified customer expectations Digital is removing traditional constraints in operations Digital business models can reorder value chains and create new opportunities BUSINESS MODEL CUSTOMER EXPERIENCE OPERATIONS Digitally-modified businessCustomer Understanding Process digitization New digital businessTop Line Growth Worker enablement Digital globalisationCustomer Touch Points Performance management The What: Building Blocks Of Digital Capability
  • 8. Copyright © 2014 Capgemini Consulting. All rights reserved. Create a shared transformative vision of the digital future Engage employees at scale to make vision a reality Fuse IT & business communities to build digital skills & transform technology platforms Establish strong digital governance to steer the course The How: Leadership Capabilities Is What Turns Digital Investments Into Digital Advantage IT/BUSINESS VISION ENGAGEMENTGOVERNANCE
  • 9. Copyright © 2014 Capgemini Consulting. All rights reserved. Create a shared transformative vision of the digital future Engage employees at scale to make vision a reality Fuse IT & business communities to build digital skills & transform technology platforms Establish strong digital governance to steer the course The How: Leadership Capabilities Is What Turns Digital Investments Into Digital Advantage IT/BUSINESS VISION ENGAGEMENTGOVERNANCE
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  • 15. Copyright © 2014 Capgemini Consulting. All rights reserved. Vision Sets Direction, Engaged People Make It Happen FOSTER NEW WAYS OF WORKING CONNECT THE ORGANIZATION ENCOURAGE WIDER CONVERSATIONS • Closing knowledge gaps • Increasing engagement • Solving business issues • Generating new ideas • Wikis • Microblogs • Social Networks • Video Conferencing • Executive involvement • Digital champions • Reverse mentoring • Use cases SCALINGWIRING ADOPTING New innovation process is creating more innovation, collaboration, and employee engagement across the company’s business units. “Communities that are created on the network are free from geographical, functional or hierarchical boundaries.” “With executive engagement, you don’t have to mandate activity.”
  • 16. Copyright © 2014 Capgemini Consulting. All rights reserved. • New ways of working • Rethinking infrastructure / replatforming IT Business Relationship Digital Platform Digital Skills • Digital IQ program Business And IT Leaders Together Drive Transformation Efforts Better Than They Do Apart
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  • 18. Copyright © 2014 Capgemini Consulting. All rights reserved. Companies That Build Digital Skills Faster Will Get Ahead of the Pack PLUGGING THE SKILL GAP Innovative Recruitment Methods Target Company Acquisitions Ecosystem Partnerships Incubating for the Future Training Programs Made several Acquisitions of Mobile, Social and Technology Firms Gamified their Recruitment Process Launched a Digital IQ training. Over 20,000 employees trained in 2 years Implemented reverse mentoring programs Launched an incubator program for mobile startups 77% of the companies highlighted “skills” as the key hurdle to digital transformation ...YET... Only 30% of HR functions were actively involved in digital skills development Ecosystem of JVs for core technology developments
  • 19. Copyright © 2014 Capgemini Consulting. All rights reserved. Our Research Has Driven a Number of Firm Convictions Around Digital Transformation Enablers The ‘WHAT’ Consumers At The Heart Data As A New Currency Digital Across The Value Chain Open Innovation The ‘HOW’ Led From The Top People Engagement Governance Drives Performance Experiment & Scale Quickly + • Wiring The Enterprise • Building Digital Capabilities