TURNING TECHNOLOGY INTO BUSINESS TRANSFORMATION 
LEADING DIGITAL 
ORACLE OPENWORLD ‘14 
DIDIER BONNET KEYNOTE 
30TH SEPTEM...
Copyright © 2014 Capgemini Consulting. All rights reserved. 
2011 
Define 
‘Digital mastery’ 
“Leading Digital” Was Born 
...
Copyright © 2014 Capgemini Consulting. All rights reserved. 
Digital Transformation  di-jə-təl tran(t)s-fər-ˈmā-shən (1) t...
Copyright © 2014 Capgemini Consulting. All rights reserved. 
Leading Digital: Why Should You Care? 
Inflection point: Digi...
Copyright © 2014 Capgemini Consulting. All rights reserved. 
Are you ready for it? 
Leading Digital: Why Should You Care? ...
Copyright © 2014 Capgemini Consulting. All rights reserved. 
Are you ready for it? 
Leading Digital: Why Should You Care? ...
Copyright © 2014 Capgemini Consulting. All rights reserved. 
Digital transformation 
is not an arcane art 
Are you ready f...
Copyright © 2014 Capgemini Consulting. All rights reserved. 
Digital transformation 
is not an arcane art 
Are you ready f...
Copyright © 2014 Capgemini Consulting. All rights reserved. 
Digital transformation 
is not an arcane art 
Are you ready f...
Copyright © 2014 Capgemini Consulting. All rights reserved. 
What Do These Two Companies 
Have In Common? 
“Be the first c...
Copyright © 2014 Capgemini Consulting. All rights reserved. 
What Do These Great Companies Have In Common?
Copyright © 2014 Capgemini Consulting. All rights reserved. 
Digital Capability 
Leadership Capability 
The DNA Of Digital...
Copyright © 2014 Capgemini Consulting. All rights reserved. 
4 Levels Of Digital Mastery 
Digital Capability 
Leadership C...
Copyright © 2014 Capgemini Consulting. All rights reserved. 
Source: “The Digital Advantage: How digital leaders outperfor...
Copyright © 2014 Capgemini Consulting. All rights reserved. 
* Average performance difference for firms in each quadrant v...
Copyright © 2014 Capgemini Consulting. All rights reserved. 
The Time To Act Is Now: Every Industry We’ve Studied Already ...
Copyright © 2014 Capgemini Consulting. All rights reserved. 
Digital has informed and 
amplified customer 
expectations 
D...
Copyright © 2014 Capgemini Consulting. All rights reserved. 
There Are Clear Patterns In How And Where 
Digital Masters In...
Copyright © 2014 Capgemini Consulting. All rights reserved. 
Four Interventions That Together Change 
The Customer Value E...
Copyright © 2014 Capgemini Consulting. All rights reserved. 
Operations: The Less Visible Competitive Advantage 
People 
T...
Copyright © 2014 Capgemini Consulting. All rights reserved. 
THE COMPETITIVE LANSCAPE 
IS IN PERPETUAL MOTION 
Globalized ...
Copyright © 2014 Capgemini Consulting. All rights reserved. 
Create a shared transformative vision of 
the digital future ...
Copyright © 2014 Capgemini Consulting. All rights reserved. 
Evolve The Vision Over Time 
Identify Strategic Assets 
Defin...
Copyright © 2014 Capgemini Consulting. All rights reserved. 
Vision Sets Direction. 
Engaged People Make It Happen 
FOSTER...
Copyright © 2014 Capgemini Consulting. All rights reserved. 
MULTIPLE MECHANISMS 
TO SUIT CULTURE & REACH 
GOVERNANCE GOAL...
Copyright © 2014 Capgemini Consulting. All rights reserved. 
• New ways of working 
• Rethinking infrastructure / replatfo...
Copyright © 2014 Capgemini Consulting. All rights reserved. 
Sustain the Transformation 
•Build Foundation Skills 
•Align ...
Copyright © 2014 Capgemini Consulting. All rights reserved. 
Digital Technology Will Remain The Endless Agitator Of The Bu...
Thank you! 
Follow us on twitter at: 
@GWESTERMAN 
@DIDIEBON 
@AMCAFEE 
@CAPGEMINICONSUL 
#Leadingdigital 
Or visit our we...
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Didier Bonnet: Oracle Open World Presentation on #LeadingDigital

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Didier Bonnet, Capgemini Consulting’s global head of digital transformation and coauthor (with MIT’s George Westerman and Andrew McAfee) of the upcoming book Leading Digital, delivered his keynote presentation at Oracle Open World on 30th September in San Francisco. In his keynote session "Leading Digital Transformation Now—No Matter What Business You’re In", Bonnet highlights how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. Bonnet also highlights the principles and practices that lead to successful digital transformation based on a two-part framework: where to invest in digital capabilities, and how to lead the transformation.

Veröffentlicht in: Technologie

Didier Bonnet: Oracle Open World Presentation on #LeadingDigital

  1. 1. TURNING TECHNOLOGY INTO BUSINESS TRANSFORMATION LEADING DIGITAL ORACLE OPENWORLD ‘14 DIDIER BONNET KEYNOTE 30TH SEPTEMBER ‘14
  2. 2. Copyright © 2014 Capgemini Consulting. All rights reserved. 2011 Define ‘Digital mastery’ “Leading Digital” Was Born Out Of 3 Years Of Research 2011 Digital Transformation Framework Define “Digital Mastery” 50 Companies 160 Interviews Performance/ Sector Maturity/ DNA 500 Companies 2013 Digital Transformation Execution Uncover execution Challenges >2,500 Companies RESEARCH OBJECTIVES RESEARCH THEMES 2011 Digital Transformation Framework 2012 Digital Transformation Performance 2013 Digital Transformation Execution FASHIONISTAS DIGITAL MASTERS CONSERVATIVES BEGINNERS
  3. 3. Copyright © 2014 Capgemini Consulting. All rights reserved. Digital Transformation di-jə-təl tran(t)s-fər-ˈmā-shən (1) the use of digital technology to radically improve the performance and/or reach of a company. What Is Digital Transformation?
  4. 4. Copyright © 2014 Capgemini Consulting. All rights reserved. Leading Digital: Why Should You Care? Inflection point: Digital technology will radically change the way we do business
  5. 5. Copyright © 2014 Capgemini Consulting. All rights reserved. Are you ready for it? Leading Digital: Why Should You Care? Inflection point: Digital technology will radically change the way we do business
  6. 6. Copyright © 2014 Capgemini Consulting. All rights reserved. Are you ready for it? Leading Digital: Why Should You Care? Inflection point: Digital technology will radically change the way we do business Few firms are demonstrating digital mastery, but those who do are racing ahead
  7. 7. Copyright © 2014 Capgemini Consulting. All rights reserved. Digital transformation is not an arcane art Are you ready for it? Leading Digital: Why Should You Care? Inflection point: Digital technology will radically change the way we do business Few firms are demonstrating digital mastery, but those who do are racing ahead
  8. 8. Copyright © 2014 Capgemini Consulting. All rights reserved. Digital transformation is not an arcane art Are you ready for it? Leading Digital: Why Should You Care? Inflection point: Digital technology will radically change the way we do business Few firms are demonstrating digital mastery, but those who do are racing ahead Time to start pursuing digital mastery is now. The longer you wait, the tougher it will become
  9. 9. Copyright © 2014 Capgemini Consulting. All rights reserved. Digital transformation is not an arcane art Are you ready for it? Firms that do not adapt will fall behind Leading Digital: Why Should You Care? Inflection point: Digital technology will radically change the way we do business Few firms are demonstrating digital mastery, but those who do are racing ahead Time to start pursuing digital mastery is now. The longer you wait, the tougher it will become
  10. 10. Copyright © 2014 Capgemini Consulting. All rights reserved. What Do These Two Companies Have In Common? “Be the first company to be fully digital end to end” “From a physical-intensive model to a knowledge and technology-intensive one” WHAT HAVE THEY DONE? •Engaging customers with social •Fusion of online and instore experience •Unifying data globally HOW HAVE THEY DONE IT? •Governing cross-channel consistency •Engaging employees •Developing new skills •Strengthening IT-Business relationships “Digital has been a catalyst for everything in the company” Angela Ahrendts, CEO WHAT HAVE THEY DONE? •Real time view of operations (1.0) •Automation of processes & machinery (2.0) •Intelligent mining model (3.0) HOW HAVE THEY DONE IT? •Developed a radical digital vision •Invested in cultural change •Developed new competencies •Strong governance & execution “Our business in the past was related to physical labor today our business is more related to knowledge and technology” Marco Antonio Orellana Silva, CIO
  11. 11. Copyright © 2014 Capgemini Consulting. All rights reserved. What Do These Great Companies Have In Common?
  12. 12. Copyright © 2014 Capgemini Consulting. All rights reserved. Digital Capability Leadership Capability The DNA Of Digital Masters The What: Using digital technology to transform the customer experience, operational processes and business models The How: Successful transformations depend as much on how firms manage digital transformation than solely on implementing new technologies
  13. 13. Copyright © 2014 Capgemini Consulting. All rights reserved. 4 Levels Of Digital Mastery Digital Capability Leadership Capability FASHIONISTAS DIGITAL MASTERS CONSERVATIVES BEGINNERS • Many advanced digital features (such as social, mobile) in silos • No overarching vision • Underdeveloped coordination • Digital culture may exist in silos • Strong overarching digital vision • Excellent governance across silos • Many digital initiatives generating business value in measurable ways • Strong digital culture • Management skeptical of the business value of advanced digital technologies • May be carrying out some experiments • Immature digital culture • Overarching digital vision exists, but may be underdeveloped • Few advanced digital features, though traditional capabilities may be mature • Strong governance across silos • Active steps to build digital skills and culture
  14. 14. Copyright © 2014 Capgemini Consulting. All rights reserved. Source: “The Digital Advantage: How digital leaders outperform their peers in every industry” G. Westerman, M. Tannou,D. Bonnet, P. Ferraris, A. McAfee, MIT Center for Digital Business and Capgemini Consulting, Nov. 2012. Mastering Both Dimensions Is The Key Firm-Level Digital Transformation 1.DIGITAL CAPABILITY 2. LEADERSHIP CAPABILITY Social Media Digital Product Design Customized Manufacturing Digital Division: Nike Digital Sport • Digital marketing • Digital product innovation/design • Digital commerce (e/m-commerce) • Digital technologies (GPS, mobile, etc.) • Customer analytics +
  15. 15. Copyright © 2014 Capgemini Consulting. All rights reserved. * Average performance difference for firms in each quadrant versus the average performance of all large firms in the same industry for the 184 publicly-traded companies in our sample The Time To Act Is Now: Digital Masters Have Significantly Better Financial Performance Basket of indicators: • EBIT Margin • Net Profit Margin Digital Capability Leadership Capability REVENUE GENERATION EFFICIENCY +6% Basket of indicators: • Revenue / Employee • Fixed Asset Turnover +9% -10% -4% Digital Capability Leadership Capability PROFITABILITY % +26% +9% -24% -11%
  16. 16. Copyright © 2014 Capgemini Consulting. All rights reserved. The Time To Act Is Now: Every Industry We’ve Studied Already Has Digital Masters
  17. 17. Copyright © 2014 Capgemini Consulting. All rights reserved. Digital has informed and amplified customer expectations Digital is removing traditional constraints in operations Digital business models can reorder value chains and create new opportunities BUSINESS MODEL CUSTOMER EXPERIENCE OPERATIONS Customer Understanding Process digitization Digitally-modified business Top Line Growth Worker enablement New digital business Customer Touch Points Performance management Digital globalisation The What: Building Blocks Of Digital Capability
  18. 18. Copyright © 2014 Capgemini Consulting. All rights reserved. There Are Clear Patterns In How And Where Digital Masters Invest In Digital Capabilities BUSINESS MODEL CUSTOMER-FACING PROCESSES OPERATIONAL PROCESSES Social Media Internal Collaboration Mobile Channel Customer Experience Process Digitalization Data Integration Sensors Analytics
  19. 19. Copyright © 2014 Capgemini Consulting. All rights reserved. Four Interventions That Together Change The Customer Value Equation Design customer experience from the “outside-in” Increase reach & engagement with smart digital investment Put customer data at the heart of the experience Seamlessly mesh the digital and the physical experience • Forensic understanding of customer behaviour • Segment: Journeys / Personae • New Digital Channels • Reach & engage where it matters • Make customer experience and personalisation more scientific • Harvest and enrich data • Old & new matter • Omni channel integration
  20. 20. Copyright © 2014 Capgemini Consulting. All rights reserved. Operations: The Less Visible Competitive Advantage People To Break Traditional Operational Constraints… Process Technology Information Using Digital Capabilities… To Get To The “Hidden,” Digital Operational Advantage Knowledge Coordination Pager Risk Time Distance Orchestrating or AND Unleashing Controlling or AND Innovating Standardizing or AND Empowering •Process & Productivity Improvement - Cost / Quality / Safety •Better Employee Collaboration - Connected & Empowered •Better Decision Making - Agility & Responsiveness
  21. 21. Copyright © 2014 Capgemini Consulting. All rights reserved. THE COMPETITIVE LANSCAPE IS IN PERPETUAL MOTION Globalized Competition Falling Barriers To Entry Access Vs. Ownership Of Assets Blurring Industry Boundaries Everything Connected FIVE ARCHETYPE CHOICES Re-inventing Industries Substituting Products & services Crafting New Digital Businesses Reconfiguring Delivery Models Rethinking Value-Propositions Challenge Your Business Model Before Someone Else Does
  22. 22. Copyright © 2014 Capgemini Consulting. All rights reserved. Create a shared transformative vision of the digital future Engage employees at scale to make vision a reality Fuse IT & business communities to build digital skills & transform technology platforms Establish strong digital governance to steer the course The How: Leadership Capabilities Is What Turns Digital Investment Into Digital Advantage TECHNOLOGY VISION ENGAGEMENT GOVERNANCE
  23. 23. Copyright © 2014 Capgemini Consulting. All rights reserved. Evolve The Vision Over Time Identify Strategic Assets Define A Clear Intent And Outcome Create A Transformative Vision • Industrial Internet – marriage of industrial engineering and Big Data analysis • Sales team customer relationships were high value • Shift to sell digital services not books • Fully digital end-to-end • Align same experience across channels worldwide • 1.0: Real time operation • 2.0: Full automation • 3.0: Human free mines Only the senior-most executives can create a compelling vision of the future
  24. 24. Copyright © 2014 Capgemini Consulting. All rights reserved. Vision Sets Direction. Engaged People Make It Happen FOSTER NEW WAYS OF WORKING CONNECT THE ORGANIZATION ENCOURAGE WIDER CONVERSATIONS •Closing knowledge gaps •Increasing engagement •Solving business issues •Generating new ideas •Wikis •Microblogs •Social Networks •Video Conferencing •Executive involvement •Digital champions •Reverse mentoring •Use cases SCALING WIRING ADOPTING New innovation process is creating more innovation, collaboration, and employee engagement across the company’s business units. “Communities that are created on the network are free from geographical, functional or hierarchical boundaries.” “With executive engagement, you don’t have to mandate activity.”
  25. 25. Copyright © 2014 Capgemini Consulting. All rights reserved. MULTIPLE MECHANISMS TO SUIT CULTURE & REACH GOVERNANCE GOALS COORDINATION • Prioritizing • Synchronizing • Aligning SHARING • Capabilities • People • Processes • Technology • Information KEY MECHANISMS Digital Leadership Roles Shared Digital Units Digital Governance Committees SHARED DIGITAL UNIT Unit/ Region/ Brand Unit/ Region/ Brand Unit/ Region/ Brand Unit/ Region/ Brand Strong Digital Governance Keeps The Company On Track
  26. 26. Copyright © 2014 Capgemini Consulting. All rights reserved. • New ways of working • Rethinking infrastructure / replatforming IT Business Relationship Digital Platform Digital Skills • Digital IQ program Business And IT Leaders Together Drive Transformation Efforts Better Than They Do Apart
  27. 27. Copyright © 2014 Capgemini Consulting. All rights reserved. Sustain the Transformation •Build Foundation Skills •Align Incentives & Rewards •Measure, Monitor & Iterate Frame the Digital Challenge •Build Awareness/Understand Impact •Know your Starting Point •Craft Vision & Align Top Team Focus Investments •Translate Vision into Action •Build Your Governance •Fund the Transformation Mobilize the Organization •Signal your Ambitions •Earn the Right to Engage •Set New Behavior & Evolve Culture Digital Transformation Is A Job For Now: The Digital Transformation Compass
  28. 28. Copyright © 2014 Capgemini Consulting. All rights reserved. Digital Technology Will Remain The Endless Agitator Of The Business World Augmented Reality Robotics Artificial Intelligence Sharing Economies Wearables 3D Printing You Ain’t Seen Nothin’ Yet
  29. 29. Thank you! Follow us on twitter at: @GWESTERMAN @DIDIEBON @AMCAFEE @CAPGEMINICONSUL #Leadingdigital Or visit our website at: www.leadingdigitalbook.com

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