1. TERRA International
2012
Mission Vision The impossible is
To thoroughly understand To create unique products
often the untried…
and realize the needs of that withstand the sense of
owners, investors and end time and become sought
consumers, to consistently after classics.
surpass their expectations by
delivering successful solutions
with a comprehensive service.
terra@terrahotels.com www.terrahotels.com

2. A
Welcome
Welcome to Terra LTD, an international company that provides a wide range of
services to the hospitality industry specializing in resort development,
operations and consulting.
Through 25 years of experience, Terra has gained in depth knowledge on all
aspects of the business and thus successfully strikes for solutions to maximize
owner’s returns and realize their investment expectations. Whether it is a multi-
million dollar mixed use luxury resort project or a small family budget hotel
business, Terra LTD strike with a clear definition of a property's position and
potential for a maximum result, even with a tight financial plan.
Terra International takes pride in balancing the needs of owners, guests,
associates and communities in which it operates.
Terra LTD focuses on four main divisions, which are vital to the understanding
of its' multi-operational organization. However, Terra LTD is not solely
limited to these four functions, but also welcomes other operations, as well as
the functioning of the divisions either separately, or upon desire, in conjunction
with other divisions.
Terra Terra Terra Terra
Hotels Solutions Invest Development
Terra’s resolution for Terra’s range of services International investment Terra’s comprehensive
successful world-wide for all hospitality needs opportunities in various hospitality development
hotel operations scales services
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3. TERRA HOTELS
For Terra success in the hospitality industry consists of more than
providing return of investment. We understand what owners, investors
and guests expect from us: a financially fruitful partnership, tailored to
specific needs, a complete service range and a unique experience.
We achieve this level of success through professional leadership, solid
operations, aggressive sales and marketing, content and well-trained
employees delivering excellent guest services and timely financial
information. Our innovative yet proven expertise in the hospitality
industry enables us to focus on the nuanced factors of hotel management
& optimizing the work process enabling strong financial returns.
We create memorable lifestyle experiences for guests through storylines
that emphasize and blend the unique aspects of property amenities;
location and associate talent that transform an ordinary hotel/resort stay
into a special event.
With extensive knowledge in the hospitality business & based on years
of direct experience in the hotel & resort business as owners &
investors, Terra is uniquely qualified to maximize the success & to turn
around distressed and under-performing properties into highly profitable
assets. Desert Resort, U.A.E.
Sunrise All Suites Resort, Bulgaria
Secret Harbor, Grenada
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4. TERRA’S APPROACH
A Hospitality Philosophy
The general public considers that resort represent the best of vacation experiences as the term is associated with luxury products and
with unique destinations. The implications, is that they expect superior facilities and services at a beautiful location.
Our properties are designed to attract, hold and satisfy its guests so that they become repeat visitors and ambassadors. Terra achieves
these objectives with a management strategy that operates at a variety of scales and with a selection of target markets chosen
specifically for each individual product, as well as being constant in the creation of a valued experience.
Key Considerations
ℵ Capture through differentiation – Terra
capture’s rather than attracts its guests
ℵ Attempt to be self-contained – by
providing & attractions to keep guests
engaged for the whole extend of their stay
& their expenditures within the resort.
ℵ Deliver fabulous facilities & amazing
service
Management Leadership is required to
initiate ideas & motivate
Planning is the crucial 1st
phase in that
communicates the leader's
it
others to provide excellent
ideas via a tangible &
service & to keep innovating
negotiable format
TERRA attempts its business to be a comprehensive long-term
sustainable operation. LEADERSHIP PLANNING
1. Making a profit.
2. Developing an attractive and competitive product. CONTROL ORGANIZATION
3. Developing an attentive & skilled workforce.
4. Becoming a sustainable operation. Given the long-term nature of Control is required to ensure Resorts are complex
the plan stays on track or is businesses at any level.
resorts & the symbiosis between its business success with the altered where necessary to Capable management teams
health of surrounding environments & communities, sustainable accommodate misjudgments are created and supportive
& changing market staff trained & hired to
development is an important principle for resort business. conditions implement goals
Service Organization
The basic resort product is the selling of experiences. Although this may involve
many tangible products, the final output is an intangible & highly personal guest
experience. This means regular business management and procedures to develop
quality and reliable products must be augmented by service management principles
and procedures to draw the best out of a resorts physical assets. Selling a resort
experience involves staff combining quality products & service with a guest’s
expectations and mood, so the guest becomes a significant player & partner in the
experiential resort product. Simply managing workers does not result in great
service, they need to be trained, prepared and trusted to perform.
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5. The TERRA Factor Customer
Target
Terra’s proven success lies in creating the optimal
product for the customer. This is achieved through Lifestyle
Concept Service
thoroughly researching not only the end consumer but all
guests (internal & external) involved in the process of
producing the perfect product. Once Terra has identified
what each guest needs the individual components:
Optimal
service, philosophy, branding, design, lifestyle concept
and customer target are customized to establish the
Product
optimal product. With this optimal product Terra is then Design Philosophy
able to secure its financial success and generate a high
GOP and EBITDA. This step is generally underestimated,
as most management will just accept that the generally Branding
found guidelines in hospitality are what the guest wants.
However, as each hospitality establishment is different so
is each guest and successful management will recognize
the subtle differences an adapt its product accordingly.
Terra makes recognizing its guests, which includes its
employees, suppliers, investors, owners as well as the
consumer of the product, a priority as it is the key to long
lasting financial success.
Financial Success
Terra’s financial success is secured through 5 main processes:
1. The TERRA Factor – through creating the optimal product one
establishes content, satisfied & relaxed customers these customers
in return for their satisfaction will spend more with the resort and
will also become brand ambassadors inviting others to test the
service this in return generates revenue for the establishment.
2. Cost management – through years of experience Terra has become
an expert at cost management. Terra micro-manages hotel costs
with a holistic approach & identifies areas where the cost structure
can be minimized without compromising service levels. In our
latest Cinderella story Terra managed to cut costs by 70% turning
a hotel in deficit into one with a positive EBITDA under a year!
3. Terra’s TABERNUS software – Terra has created software that
allows for real time viewing of the hotel’s financial situation. With
this system Terra has a constant view of the bottom line, and not
only at the end of the month or even at the end of the year, this
allows us to react if necessary before it is too late. This system is
not only real time but is also available online, from any computer
and any location.
4. Employee participation – through Terra’s unique software system
all employees’ can see in real time how each cost effects the
bottom line. Terra gives employees a percentage bonus, through
the bonus and the transparency of all costs and profit employees
are motivated as they see how each action affects the bonus they
Our Service Promise will receive. Through this system a unique team atmosphere is
created where every employee is truly part of the success and acts
Terra’s service focuses on a personal attention to detail upon it. Where other companies provide large handbooks for
and a dedication towards individual preferences. guidelines, we train our staff to analyse the situation and act
Therefore, the Terra service concept is not based on accordingly, this system allows for flexibility in every situation
providing the ‘best’ service, which implements that there with amazing service.
is just one that fits all, but a tailor made, personalised, 5. Quality control – we do not only give out guest questionnaires and
experience orientated and exclusive one. These services take issues guests had or their satisfaction at face value, Terra
will be vivid and flexible ready to be adapted to new takes the time to converse with guests and to find out the
influences and trends. underlying entities of their satisfaction or dis-satisfaction.
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6. TERRA HOTELS
Pegasos Resort***** Club Resort Atlantis***** River Kwai Resort*****
Alanya, Turkey Izmir, Turkey River Kwai, Thailand
Holiday Resort Destination Resort Boutique Resort
474 Rooms - 15 F&B Outlets 303 Rooms - 8 F&B Outlets 100 Villas - 3 F&B Outlets
GOP 43% GOP 49% GOP 48%
Blumenhotel**** Sunrise All Suites Resort**** Club Marmara****
St. Veit/Glan, Austria Obzor, Bulgaria Egypt
Business Hotel Holiday All Suites Resort Holiday Resort
110 Rooms – 2 F&B Outlets 150 Suites & 80 Apartments – 5 450 Rooms – 10 F&B Outlets
GOP 32% GOP 45% GOP 51%
Palma Riva Resort**** St. George & Neptune Beach**** Hotel President****
Morocco St. Augustine, FL, U.S.A. Tunisia
Holiday Resort Boutique Hotel Holiday Resort
320 Rooms – 6 F&B Outlets 161 Rooms – 3 F&B Outlets 346 Rooms – 6 F&B Outlets
GOP 44% GOP 36% GOP 52%
For more resorts & hotels please visit www.terrahotels.com
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7. • From project planning & design through final construction
TERRA SOLUTIONS Development or refurbishment, TERRA LTD provides comprehensive
development and expertise.
Since every project has unique characteristics, it
is our goal to provide tailor made solutions in
every step we take. The advantages of having all
essential elements processed from one single
source build the basis for a wide-ranging series of
Re- • Our involvement in the renovation or re-devoplment of
under performing properties ranges from complete re-
postioning based upon strategic plans to re-furbishing
highly successful projects. Development during ongoing operations.
Providing professional solutions at highest
• We provide a compelte range of services in all pre-
standards has over the years led to a great number opening phases. At this stage, detailed operational
of satisfied clients and partners. The industrial
recognition and our expertise enable us to realize
Pre-Opening planning combined with a clear overview must be
performed to ensure a harmonic opening & successful
small scale as well as multi million dollar projects operation of the property.
at the highest possible degree of professionalism.
• I n today's competitive environment, successful
Resort organization will be those that focus on principles that
directly relate to guest satisfaction, professional staff, and
Operations quality management techniques that maximize the return
of investment and property value.
• We implement a full service financial analysis on each
Financial property. Each property will be analyzed based on pre-
determined standards and efficiencies and against
industry norms based on the particular country.
• Of crucial importance is the need to recruit an attentive
Human and skilled workforce, one who can deliver the promised
quality product and service. Developing and maintaining a
committed, competent, well-managed and well motivated
Resources team is one of the biggest challenges in today's hospitality
industry.
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8. TERRA INVEST
Today's hospitality sector seems to be growing
exponentially into all directions, thus investment
opportunities have risen in all directions offering
investors a wide array of choices and possibilities.
Terra LTD has in-depth knowledge and experience in
this sector and being a company that truly understands
the needs of customers, employees and investors it
chooses not only visionary projects but projects that
are secure potentials. Thus, Terra LTD offers real
estate opportunities in the hospitality sector of their
own selected projects for a lasting investment.
A
B C
The development of a new (mixed-use) Terra LTD has produced numerous A. Hashabah City
resort or hotel is dynamic in nature and a market, feasibility and situation analysis Khartoum, Sudan
complex undertaking; as it combines studies, as a solid base for business and
345 Rooms & 246 Villas
multi-layers of different, professional conceptual strategy plans. Our
Land: 100 ha
structures that must be developed and involvement in the development process
ROI: 76%
integrated into the main frame. This can ranges from participating in pre-
present multi-faceted issues and assembled groups, to engaging and B. Villars
challenges for owners, operators, lenders coordinating a compatible development Villars-sur-Ollon, Switzerland
and builders. Only experience, team typically comprising of architects, 22 Chalets & 62 Residences & 55 Rooms
combined with skill and innovation, civil engineers, contractors and Land: 8.7 ha
provide the expertise necessary to designers, delivering a turnkey product. ROI: 51%
navigate through such complexities and
challenges to deliver a project with We are passionately committed to C. Secret Harbor
providing a un-outdo-able guest
optimum design and efficiency, Grenada
withstanding all guests’ demands and experience and delivering exceptional
return of investment as resort/hotel 22 Villas & 24 Suites & Marina
anticipations, within the cost parameters Land: 3,7 ha
that enable operational success. developers and managers.
ROI: 56%
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9. A. Parador Resort B. The Preserve at Albanoi C. Mautendorf Ski Resort
Manuel Antonio, Costa Rica Durres, Albania Mautendorf, Austria
92 Residences & 40 Penthouses 288 Residences & 300 Villas 55 Residences & 30 Chalets
Land: 5.3 ha Land: 214 ha Land: 8 ha
ROI: 75% ROI: 59% ROI: 40%
D. Taganaan Resort E. Levera Beach Resort F. Casa de Campo II
Taganaan Island, Philippines St. Patricks, Grenada Dominican Republic
450 Residences & 450 Villas 200 Villas 1500 Rooms & 300 Villas
Land: 300 ha Land: 150 ha Land: 1700 ha
ROI: 104% ROI: 59% ROI: 71%
G. Petit Mustique H. Bequia I. Desert Resort
St. Vincent & Grenadines St. Vincent & Grenadines Abu Dhabi, U.A.E.
110 Residences & 40 Villas 40 Residences & 28 Villas 500 Rooms
Land: 40 ha Land: 8 ha Land: 12 ha
ROI: 45% ROI: 70% ROI: 68%
For more projects please visit www.terrahotels.com
A B C
A B
D E F
DG EH F
I
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10. TERRA DEVELOPMENT
Terra International is a global hospitality related real-estate development and management company. We
specialize in giving our clients a complete package, where every issue from procuring the land to
successfully managing the resort or hotel with our unique management system that allows the owner to have
real-time updates on their property.
Our expertise are in delivering a complete package with a concept and design idea that is followed through
the whole project and gives the end product a strong red line that can be seen in every detail of the product.
With Terra hiring an architect, a contractor, a designer, a management company and making sure they all
work in unison becomes redundant. Terra’s team and network includes every type of professional that is
necessary for a successful project. Our worldwide network allows us to deliver high quality at a low cost and
our management expertise allows us to deliver every detail on time with the utmost workmanship.
WHAT IS UNIQUE?
We target an ROI of more than 30%.
We offer an A to Z package; we will do
it all to highest expectations.
We create unique life style concepts that
do not only sound lavish but also
actually appeal to the customer segment.
We give owners a tool that allows for
real time financial and operational
insight into the property; waiting for
financial forecasts and P&L statements
are a thing of the past with TERRA.
Benchmarking & Development Permit Off plan sales Building Pre-opening
Phase 1
Phase 2
Phase 3
Phase 4
Phase 5
Market Study Preparation of sample
Life Style Design rooms Tender Documents Operation of the
Architectural
Concept Development Execution Construction of Project
residences &
Feasability Study restaurants Construction
Master Plan Construction Permit Supervision Resort/hotel
Preparation of sales Management
Business Plan brochures & legal
agreements Procurement (FF&E, DS)
Exterior & Interior
Design Markeitng
Architectural Negotiations with Real Interior Design
Estate Agencies Execution
conceptual design &
plans Sales presentations &
negotiations
Completion of Project

11. Dear Clients, Friends &
Associates,
Our mission is to thoroughly
understand and realize the needs of
owners, investors and end
consumers, to consistently surpass
their expectations by delivering
successful solutions with a
comprehensive service. By
combining innovative and
sustainable resolutions with high
financial reward, we aim to create
hospitality destinations for today
without compromising the future for
generations to come.
At TERRA, we’re building on our
heritage of creating innovative,
Partners & Clients
solutions for the hospitality industry,
we aspire to be leaders in the
industry and to join forces with like-
minded companies, investors and
consumers to make a difference for
future generations. Partners & clients
We are at the beginning of our
journey and we have a long-way to
go but we have an incredible team at
TERRA and we are committed,
passionate and excited about making
an impact and hope you will join us.
We absolutely welcome your
thoughts and ideas.
a. canip oezkul
C.E.O.
TERRA INTERNATIONAL LTD
P.O. BOX 25798
Dubai, U.A.E.
T. +971 56 7242 171
T. +43 676 7878 222
f. +971 4 347 9996
e. terra@terrahotels.com
w. www.terrahotels.com
Disclaimer and Confidentiality
This document is for information only. Neither Terra LLC nor any of the data or content providers shall be liable for any errors in the content. Information
disclosed herein should be considered proprietary and confidential. The document is the property of Terra LLC and may be not disclosed, distributed or
reproduced without the express written of Terra LLC.