1. This programme has been funded with
support from the European Commission
Module 2
Creative Business Models
& Emerging Trends
"The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission
cannot be held responsible for any use which may be made of the information contained therein."

2. This Module will help you look at your own creative
business model and how you can make it work for
you. We’ll explore several emerging business models
for self employment including:
• Freelancing
• A slash career
• Continuing your professional development
• Being part of a creative cluster
Creative Business Models & Emerging Trends

3. Learning Focus
• Designing your life - Exploring the
Freelancer Economy
• Time to embrace a Slash career. What
this means for you today?
• New platforms for pairing creative
talent with businesses
• Looking at models of best practice
coming out of Ireland, UK, Poland &
Sweden
• Specialist Design & Creativity summits
essential for learning & Networking

4. Spotlight on the UK.
• In the UK in 2014, Creative Industries was the highest
growth sector, it accounted for 1.8 million jobs - an
increase of nearly 16% since 2011 (Creative Industries:
Focus on Employment June 2015).
• Self-employment is where the growth is - 43% of the
current creative industries workforce is self-employed.
• 78% of its businesses have fewer than five employees – so
not small or medium-sized, but micro.
Designing your life –
Exploring the Freelancer Economy

5. Not all businesses in the Creative
Industries operate in the same way
Creative businesses need to find
new projects and opportunities
constantly
Creative entrepreneurs need to
develop a variety of business skills in
order to survive
Relationships with clients and end-
users can be demanding and difficult
to up-scale

6. Emerging Business Models for
Creative Entrepreneurship
Freelancing
A freelancer: self-employed and hired to work for different companies
on particular assignments. Most people familiar with the idea of "a
freelance journalist“ or graphic designer

7. You are the Product
Being successful as a freelancer or
creative entrepreneur requires a lot
of things: Hard work, support of
people who believe in you, access to
finance ( your part time job bank
rolls your creative work until
freelance work starts to pick up).
You are the worker, you
are the boss - but you
are also the product.

8. Freelancing
According to Forbes, by 2020, 50% of
the U.S. workforce will be freelancers
in some capacity.
This on-demand work, instant gig
economy is moving more and more
towards independent professionals
that are using mobile and technology
to create ecosystems of work they
enjoy.
You will learn about new platforms for
pairing creative talent with businesses

9. The old economy would lead you to believe that you
should pick one job, work hard for the next
40 years at that company, and then retire.
Not the new economy. The more diverse your skill set,
the more opportunities come your way.
The biggest concern if you’re a
freelancer is where the
next contract is coming from.
''
''

10. As a freelancer
You need to be prepared to work really
hard at getting noticed to get work &
come up with new and creative ways to
get noticed. Being personable, kind,
helpful, and informed help hugely in
the self-employment economy.
This comes hand in hand with running
your business professionally , delivering
on projects, and get the word out there
about how great you are.
How do you do that?
6 steps…

11. Here are 6 steps to follow to
become remarkable:
1. Identify your most profitable niche to date
2. Naming and branding your creative business
3. Focus on Marketing Your Value Instead of
Your Services
4. Collaborate with Other Freelancers
5. Create and Practice Your Elevator Speech
6. Explore New Ways to Find Clients
We tackle these subjects in Module 4
Marketing but in summary

13. 1. Identify your most profitable niche to date
A niche market is a segment of the market on which a specific product is
focusing. Any market can be further divided into smaller market
segments with specific interests and demographics.
Having a well defined niche can give your business more power,
especially If the niche has enough demand and money in it. The better
you can define your market, the higher the likelihood you can hone your
marketing message to resonate with this market, turn this audience into
fans, who will buy and rave about your product.

14. 2. Naming and branding
you creative business
Your questions - What about my
business name? Should I use my own
personal name, or have a separate
‘business-y’ one?”
For example, it’s the difference
between a designer’s business being
named Betty Murphy Designs (her
own name) versus a name like Make
Impact Designs (a business-y
name). We go into depth on this
process in Module 4
Winnie the Pooh
on comfort zones:
You can’t stay in your
corner of the Forest waiting
for others to come to you.
You have to go to them
sometimes

15. 3. Focus on Marketing Your
Value Instead of Your
Services
Marketing should revolve around
your customer and not you. All
marketing. Back to Seth Godin -
“People do not buy goods and
services. They buy relations, stories
and magic.” More, much more in
Module
Focus on the value you bring to the
market, rather than the services that
you offer
Promise me you’ll
always remember:
You’re braver than you
believe, and stronger
than you seem, and
smarter than you think.

16. 4. Collaborate with Other Freelancers
You may be able to work together to find ways to expand both of your
businesses by piggybacking your services together. More, much more in
Module 7
5. Create and Practice Your Elevator Speech
Yes, we have mentioned this a few times. Essential. What you do in 30
seconds or less. More, much more in Module 4.
6. Explore New Ways to Find Clients.
Join and become active in networks in your niche on and offline and
becoming a participant and contributor. Finding your audience on social
media and meeting them where they are. More, much more in Module 4

17. Three traits successful
Freelancers have in
common

18. • Must have items – a brand that reflects what
you do (more in Module 4), a video profile or a
showreel and a mobile enabled website
introducing you and your work
• An email address which is your name or your
business name ideally at your web address. i.e.
not sadhampster@yahoo.com!
• While a lot of your work may be secured
virtually, when meeting clients ( in person or
online) be prepared, come prepared with
questions/research, be on time & make the
meeting worth their time, follow up with a
meeting summary and agreed actions
1. Professionalism – some tips
Suits not typically required !!

19. When awarded a contract or a new freelance
project e.g. graphic/web design, a writing or
photography contract you need to
• communicate with the client to meet
deadlines,
• be responsive to calls & emails. The client
needs to trust that you have their best interest
in mind.
Your reputation should be impeccable
Successful freelancers will leave clients feeling
like they got a very good deal by being
professional and reliable.
2. You need to be reliable

20. If you miss a deadline or they are not
satisfied with your work, do not hide.
Communicate, discuss & try to
problem solve the issue with your
client.
This relationship building can lead to
the development of a positive
working relationship with the client
and in many cases they will
recommend your work to others if
they are happy with the results.

21. Even Harvard Business Review and Forbe now cite ‘Hustle’ as a business
strategy. Self-promotion is tough especially for many creative freelancers.
It is a crowded marketplace.
How can you stand out? You are not a salesperson & it can be
uncomfortable ‘touting’ your work. However, to make it as a freelancer,
you may need to move out of your comfort zone to inform people about
who you are and what your services are.
3. You need to be a hustler
EXERCISE
Learning How To Hustle
http://www.forbes.com/sites/85broads/2013/1
2/10/learning-how-to-hustle/#6415c8ca47f3

22. Gary Vaynerchuk
LEARN MORE To discover more about
the art of Hustling visit
https://www.garyvaynerchuk.com/blog/
(be prepared for colourful language )
‘When an opportunity presents itself, pounce on it. HUSTLE’
‘Can you do what it takes to take your business
to the top while also providing value?
Wake up before everybody else and work those long hours.
Emotionally and executionally, make the commitment to yourself and
to your legacy that you’re willing and ready to go ALL-IN.’
Watch : https://youtu.be/z5tugxy70MY https://youtu.be/S4bAVgMJo8w

23. The Freelance Business Plan
EXERCISE
Review Brent Galloway’s Sample.
Business Plan http://cl.ly/Q6jd
And his marketing message ……

24. Spotlight on the UK.
• In the UK in 2014, Creative Industries was the highest
growth sector, it accounted for 1.8 million jobs - an
increase of nearly 16% since 2011 (Creative Industries:
Focus on Employment June 2015).
• Self-employment is where the growth is - 43% of the
current creative industries workforce is self-employed.
• 78% of its businesses have fewer than five employees – so
not small or medium-sized, but micro.
Slash Careers

25. A “Slash’ Career. What is it?
The answer to the once-simple question
‘What do you do?’ has never been so complicated!
Maybe you have a “Slash” career?
Your life is made up of more than one job or related jobs in your
particular field of work or area
Perhaps you are
A singer/skills teacher/mentor/event coordinator?
A Slash career person has a mixed professional identity. In the current
economic climate and especially in the creative sector, slash careers are
part of a pivotal change in how we work/ create
Can be a fulfilling work-life blend, not to mention
a safety net of several income sources

27. Time to Embrace a ‘Slash’ Career
So-called “slashers,” are part of an emerging trend known as the
“portfolio career.” And if you’re the right personality type, it can be an
incredibly rewarding - and profitable - career move.
Marci Alboher, author of “One Person/Multiple Careers,” defines
“slashers” as individuals who’ve created a “portfolio career” involving
multiple identities. Their income comes from part-time employment,
temporary work, freelance assignments or a personal business—or they
work a full-time job, while pursuing other lucrative interests.

28. So-called “slashers,” (sounds violent at
first), but simply describes anybody
who would tend to have multiple job
titles listed on their business card,
separated by a slash character……. / / / /
/ / /
Marci Alboher, author of “One
Person/Multiple Careers,” claim is that
such careers are becoming much more
commonplace, stemming from the
growing desire of many people to
diversify their income streams, as well
as find a way to exercise multiple
passions in a professional context
Read: One Person, Multiple
Careers (Marci Alboher)

29. The advantages of having a slash
career means that:
• One skill doesn’t get used
every day which can lead to
burn out
• If you have a part of your
career that needs nurturing
and building, you can do that,
because the other parts are
floating your boat, not sinking
your ship.
• Plan B is a rapper/singer/actor/
director and just add
‘philanthropist’ to his string of
occupations.

30. Slash careers make sense
Taking on new projects /roles/work to
nurture and maintain your creative career
is positive and necessary….
If we have a look at our own lives we can
see that we all lead slash living, as
employees, parents, partners, carers,
members, mentors, cooks, gardeners…. So
it may not be much of a leap of faith to
starting a slash career !
A slash life can be interesting and varied…
In an increasingly fluid future economy
multi-faceted people who can manoeuvre
will become more valuable.

31. A Slash Career can actually make you
more appealing and stand out from the
crowd!
Be brave and do not be afraid to publicise
your Slash career- forget that it might be
seen as indecisive- if its working for you
its working.
The slash approach to your career can
actually make you better at the various
things you do. Challenges will arise – but
on days when one work is quiet in one
area it can pick up in another.

32. 'Slash' Career and Making Ends Meet
You may need to take a part time job at the café /bar to allow you to
build your creative business. Earning other income can actually take the
pressure off you creative practice and allow it to flourish.

33. Holding down a day or night job to allow
for your creativity to flow might mean
that you can only commit a few hours in
the day to your project or practice.
Keeping up the process and developing
your practice is what’s important.
Dedicating the hours every day to the
work that you love and developing your
skills will work.
Practice, Practice, Practice.
It’s time to embrace your
maker, artist, entrepreneur role

34. Portfolio Career
Essentially doing two or more jobs for
different employers. In the UK, at least a
million people are already experiencing
the benefits of a portfolio career.
The Book “ And do what you do ?”
begins by reframing work around you
and playing to your greatest strengths.
Part-time, full-time, working for yourself
and/or for an organisation, the choice is
yours. In 10 practical steps, this book
encourages you to explore another way
to find health, happiness and fulfilment
in your work.

35. EXERCISE
Talk about your career in
terms of a slash career
• Map your skills out
• Where are the gaps ?
• What other skills can you offer to others?
(this will help you with your business
and marketing planning.)

36. Mind Map
A powerful graphic technique which
unlocks the potential of the brain. It
gives you the freedom to roam the
infinite expanses of your brain. There
are no limits to the number of
thoughts, ideas and connections that
your brain can make, which means
that there are no limits !
The Mind Map can be applied to
every aspect of life where improved
learning and clearer thinking will
enhance human performance.
What do you need to make a
Mind Map?
Because Mind Maps are so
easy to do and so natural.
Either on paper
• Blank unlined paper
• Coloured pens and
pencils
• Your Brain
• Your imagination!

37. Online
https://www.mindjet.com/
8 free mind mapping tools
http://www.makeuseof.com/tag/8-
free-mind-map-tools-best-use/
EXERCISE Shakespeare Mind Map
Take a look at the Shakespeare mind map (next slide) and
following the instructions on link below. Sketch an image of
yourself at the centre of the mindmap and spend 30 mins
mapping out your mindmap based on the example

38. Shakespeare Mind Map

39. Spotlight on the UK.
• In the UK in 2014, Creative Industries was the highest
growth sector, it accounted for 1.8 million jobs - an
increase of nearly 16% since 2011 (Creative Industries:
Focus on Employment June 2015).
• Self-employment is where the growth is - 43% of the
current creative industries workforce is self-employed.
• 78% of its businesses have fewer than five employees – so
not small or medium-sized, but micro.
New platforms for pairing creative talent with
businesses. The first part of this module deals
with platforms for digital creatives, the
second part looks at platforms for artists,
crafts people and those who physically create

40. New platforms for pairing creative talent with
businesses
There are several platforms both online & offline out there to help you
promote and sell your creativity. Here we will explore some of the many
platforms for pairing talent with businesses looking at:
www.zealous.co
www.upwork.com
www.creativepool.com
www.peopleperhour.com

41. www.zealous.co
Zealous is home to over 10,000 artists of all disciplines from across the
world (from graphic designers to jugglers). It is a new and highly
innovative online. UK based platform - where creative talent and
opportunities meet and where any creative discipline is welcome. It
tries to remove the barriers separating the client and the right talent.

42. Searchable media rich database

43. How it works?
Create a free portfolio. Display your latest and best work in a way that
does it justice. Embed video, audio and imagery alongside rich text
descriptions, and increase your visibility.

44. www.creativepool.com
Creativepool is a ‘one of a kind community, the creative industry expert
involved in changing the way individuals and companies interact in the
digital environment’. A free platform, it services over 165,000 individuals
and over 12,000 companies who contribute with an average of 500 live
jobs each month.

45. www.upwork.com
Upwork is a marketplace connecting expert freelancers and clients for
all work that can be done on a computer - from web and mobile
programming to graphic design e.g.
• Blogging services
• Web design
• Software development

46. www.peopleperhour.com
• PeoplePerHour is the leading digital marketplace for freelance talent
• 1 million members globally
• Their marketing message claims - If a job can be done online, it can
be done on PeoplePerHour

47. People per Hour, some tips
• Ask for a 100% deposit
• Very very competitive but quality rises to the top
• You have to actively bid for work
• Use it to generate leads
• If you say you are going to do something, do it
WATCH Video How
to use people per hour
https://www.youtube.com/w
atch?v=DGvuQGiqNVc

48. Portfolio websites
What you should (and shouldn’t) do to create an eye-catching
portfolio.
1. Highlight your best work, not all of it
Quantity doesn’t necessarily mean quality
2. Showcase the kind of work you want to be hired for
Your portfolio defines who you are as a designer and where you
want to go. Showcase your ability to be resourceful and to explore
various creative approaches.
3. Don’t rely only on personal projects
Self-initiated projects are great to explore but you must show a real
project where you have dealt with a client, undergone revisions, and
had to justify the choices you’ve made.

49. Behance.net
A leading online
platform to
showcase & discover
creative work. The
creative world
updates their work
in one place to
broadcast it widely
and efficiently.
Companies explore
the work and access
talent on a global
scale

50. 4. It’s not just the work you’ve done - it’s how you present it
An average execution that is beautifully presented can take that
project to a higher level, whereas an amazing project poorly
presented will lose a lot of its impact and value. Take time and
effort on your presentation
5. Keep the words to a minimum and keep it fresh
Just show your work to its best. It’s essential that you update it
regularly with your best recent work and, above all, view it
For creatives based in the West
of Ireland, Northern Ireland,
North East Iceland. Mid-
Sweden or Northern Finland
http://www.mycreativeedge.eu
/register/

51. Contact details
Photo
Image Gallery
Profile
www.mycreativeedge.eu

52. Provides the following supports for
creatives looking to export/ sell online:
• Mentoring in Internationalisation:
How to access export markets.
• Creative Steps 2.0: Innovation support
for new product/service ideas.
• Creative Hotspots: Support to attend
established creative industry events in
Sweden, Finland, Iceland, Northern
Ireland and Ireland.
Applications are made through
www.mycreativeedge.eu
The next phase of
Creative Edge is called
Creative Momentum

53. Other Resources
Tutorial: How To make a Behance portfolio
https://www.youtube.com/watch?v=Wdp3fL5Qfss
Watch a day in the life of a graphic designer
https://www.youtube.com/watch?v=h7_xYUcKNzw
Tutorial: How to create your online portfolio
Creating a Wix Portfolio: Getting Started watch:
www.youtube.com/watch?v=Dwcvj5QI54k

54. Offline Events
It is important to connect into offline events
for freelancers. Here are some of IRELAND’s
top events on the Creative Calendar …
Offset Dublin 2017
Fri 17 Feb 2017 - Sun 19 Feb 2017

55. Offset
Represents the Creative industry at all levels, with speakers who are key
disruptors and influencers in their field driving everything from huge
global campaigns to awe inspiring personal projects.
Visit www.iloveoffset.com

56. Offset
With over 2,500 attendees each year, Offset has fast become one of the
world’s most inspirational, educational and vocational conferences for
the design and creative industries
SIGN UP FOR THEIR
NEWSLETTER ON
WESBITE

58. Design Week Ireland
Design Week takes place all over Ireland in the first week of November
every year and is a week long celebration of Irish and international
design. Design Week 2016 theme “Our World, Our Dignity, Our Future”,
highlighted the role design plays in enabling happy, healthy and dignified
lives.
Takes place
each November
www.designweek.ie

59. Design Week Ireland
It is a week long celebration of Irish and international design. The main
purpose is to highlight the important contribution good design makes to
the cultural and economic life of Ireland through fostering a reputation
for creative excellence and innovation.

60. The Cocktails+Design talk series at the Liquor Rooms celebrates the
partnerships between the drinks industry and design. Cocktails+Design
was supported by Irish Design 2015 in collaboration with IDI Design Social
and Institute of Designers in Ireland (IDI).
CASE STUDY - Cocktails+Design

61. Sligo Design Week
Ireland Exploring design as a catalyst for
innovation; linking creativity with
enterprise, technology + community in
the West of Ireland. Over 40 designers
across many disciplines

62. What’s on? EXAMPLE
Design Talk:
Frank Conway
Sunday, November 13, 2016
Hawk's Well Theatre
A titan of Irish theatre and film, Frank
Conway is an internationally regarded
designer. In his extensive career he has
contributed greatly to our understanding of
modern design. He will be joined by his
lifelong friend Terence Herron to chat about
his life and work at the Hawk’s Well Theatre,
Sunday 13th November. This will be a real
treat for fans of film, theatre & design.

63. Spotlight on the UK.
• In the UK in 2014, Creative Industries was the highest
growth sector, it accounted for 1.8 million jobs - an
increase of nearly 16% since 2011 (Creative Industries:
Focus on Employment June 2015).
• Self-employment is where the growth is - 43% of the
current creative industries workforce is self-employed.
• 78% of its businesses have fewer than five employees – so
not small or medium-sized, but micro.
Examples of Creative Summits

64. Swell Sligo
A network for the web, creative and entrepreneur
community in the North West. www.swellsligo.com

65. Harnessing Creativity’s
“Expanded Territories” was an
experimental combination of
exhibition, demonstrations,
masterclasses, talks and
screenings and a celebration of
all things creative!

66. Spotlight on the UK.
• In the UK in 2014, Creative Industries was the highest
growth sector, it accounted for 1.8 million jobs - an
increase of nearly 16% since 2011 (Creative Industries:
Focus on Employment June 2015).
• Self-employment is where the growth is - 43% of the
current creative industries workforce is self-employed.
• 78% of its businesses have fewer than five employees – so
not small or medium-sized, but micro.
Platforms for promoting
& selling online
“We are living in an amazing age of global
information sharing and marketing”.

67. Planet of Sound
Online platforms make it possible for creative businesses such as “Planet
of Sound” based in County Leitrim, Ireland, to operate a full service
Music Supervision and Licensing. Their goal is to find the best music
options for their clients, whether it be providing song suggestions or
creating original composition.

68. Planet of Sound
They provide expertise to numerous Film, TV, Video Game and
Multimedia projects. Clients include Failte Ireland, Vico Films, Blinder
Films, The Blue Man Group, Discovery Networks (TLC, Animal Planet,
Science Channel, Velocity Network), FUSE, THQ Games and Chevy.
www.planetofsoundmusic.com

69. PewDiePie
Sites such as YouTube make it possible for guys like Felix Kjellberg, also
known as PewDiePie, a 27 year-old Swedish video game commentator
known for his videos on YouTube and appearances on numerous
playthrough videos. PewDiePie is known for his Let's Plays on horror-
themed video games, as well as playing many other types of games,
including flash and indie games, and records his reactions through audio
and webcam recording.
www.pewdiepie.com

70. PewDiePie
PewDiePie's fanbase is known as the "Bro
Army" which includes, and by August
2015, he had amassed more than
38,677,000 subscribers on YouTube.
His book Loves You by PewDiePie is his
collection of illustrated inspirational
sayings that show you how to live your life
– another income source.

71. Spotlight on the UK.
• In the UK in 2014, Creative Industries was the highest
growth sector, it accounted for 1.8 million jobs - an
increase of nearly 16% since 2011 (Creative Industries:
Focus on Employment June 2015).
• Self-employment is where the growth is - 43% of the
current creative industries workforce is self-employed.
• 78% of its businesses have fewer than five employees – so
not small or medium-sized, but micro.
Platforms for artists, crafts people
and those who physically create

72. Etsy www.etsy.com
Etsy is an online marketplace emphasizing people, communities, and
creativity. It allows you to search for unique arts and crafts that are
difficult to find anywhere else. Almost everything on Etsy is made and/or
sold by people like you

73. The realities of starting an online shop on Etsy
You’re competing with nearly 2 million sellers on Etsy. It’s NOT free,
selling craft & design online requires an investment of time & money.
Need to narrow your focus to one kind of product or category and work
on it until it’s successful. If you want to sell other stuff after that you can
start another shop.
Need to invest in your product
• Photography
• Branding:
• Packaging:
• Training - learn how to market yourself and your products online.

74. 3 top tips
for sellers
who are
just starting
out selling
on Etsy
1 Self Evaluation
A lot of creative start up’s- in the craft &
design sector jump in feet first and register
online selling with Etsy. Where this is good-
Yeah!! You have taken the first step that
many never do. But first take a step back and
do your research- Ask yourself, is there a
demand for your product or service on line?
Your product has already been market
tested, through pop up shops, trade events,
exhibitions and possibly through retail.
Selling online means that your customers are
trusting you & you are going to have to
deliver high quality products.
What are
your limitations?
Supply & demand
- are you ready to - meet
the orders?

75. 3 top tips
for sellers
who are
just starting
out selling
on Etsy
2 Quality Product Photography
Your brand and your shop & its product
shots are what makes you stand out from
the crowd. Your customers are buying your
images when shopping online so they need
to sell the product to their very best. Invest
in product photography. Keep you high
quality images up to date in line with your
editions/ product range

76. 3 top tips
for sellers
who are
just starting
out selling
on Etsy
3 Focus
Focus on making your shop the best it can
be. Etsy drives the traffic to your shop and it
is your responsibility to make sure when
customers get to your shop, that it is top
notch & they are persuaded by you and
convinced that they want to buy from you.
Find out where your
traffic is coming from
• Via internal Etsy traffic?
• Getting listed on the
editors pick, search for
products, Etsy ads,
categories ?

77. Folksy www.folksy.com
Folksy is a place to buy & sell hand crafted or designed work from
designer-makers. It operates with a small team based in the Peak District,
UK. Folksy launched in summer 2008 has since risen to become the most
popular UK site for independent craft & design gifts. It operates over £1
million in sales with a community of 13,000 designer/makers.

78. Why Folksy is a force to be reckoned with?
1. Love of craft & design skills,
the process by which people
use their creativity and talent
to make beautiful work.
2. Strength in numbers.
Professional, portfolio and
hobbyist designer-makers can
reach a mainstream
audience, test markets and
grow their business more
effectively on Folksy rather
than through costly galleries
and boutique shops.
3. Cottage industries. Small scale
production and handmade goods
offer ways to be creative, manage
resources effectively and support
local economies.
4. No Meritocracy. Designer-makers
list their work which is hand crafted
(no vintage or mass manufactured
work is allowed). This creates a
meritocracy where great work from
hobbyists can rub shoulders with
the best from established
professional designer/makers. The
work should stand for itself.
5. David not Goliath. :)

79. Give Irish Craft www.giveirishcraft.com
The Craft & Design Council of Ireland is the champion for the craft &
design sector in Ireland. www.giveirishcraft.com was set up to help
consumers learn about Ireland's talented designer-makers, their products
and the shops that sell this beautiful work.

80. Mission: To promote the giving of Irish craft.
From jewellery and fashion to homewares and accessories, the site
showcases a distinctive range of authentic Irish craft gift ideas for every
occasion, which can then be purchased directly from stockists of Irish
craft across Ireland. Prices range from under €10 to gifts of €50,
€100 or more. Each product has been Imagined, Designed, and Made in
Ireland.

81. Depop www.depop.com
Depop is a UK based social shopping app that claims it is the easiest way
to sell in today's market. You a picture of your item on your phone, list it
on Depop, share it on Facebook and Twitter, and wait for someone to
make the purchase. Founded in Italy in 2011, the app is a favourite with
"Millennials" – those in their 20s and younger – and in particular fashion
bloggers.

82. Depop www.depop.com
The app reached 1.8m downloads in 2014, and the company currently
sees more than one million new products added for sale each month.
Fee- How it works?
The app is free to download,
and listing an item is also
free, but Depop will apply a
10pc fee on the total price of
each sale. The fee will be
automatically deducted from
the seller's PayPal account,
and PayPal will add its own
charges on top.

84. The Influencers
Influencers is an insightful
documentary that looks at how trends
and creativity become contagious.
What does it mean to be an
influencer?
It looks at music, fashion, and the
entertainment industry to mine
examples of how someone ‘trends’ in
today’s world. Written and Directed by
Paul Rojanathara and Davis Johnson,
the film is a Polaroid snapshot of New
York influential creatives (advertising,
design, fashion and entertainment)
who are shaping today’s pop culture.

85. The Influencers
“Influencers” belongs to the
new generation of short films,
webdocs, which combine the
documentary style and the
online experience.”
This is a crossover project (film
+ online experience) was to
understand the essence of
influence, what makes a person
influential without taking a
statistical approach.

86. Trends are never the product of one individual
but rather the result of factors that involve
various people… The film share views on:
• How to define influence?
• What makes someone influent?
• What is the link between trends and influence?
• Are there places/events conducive to creative pollination?

87. For further information
please have a look at:
OFFICIAL WEBSITE:
www.influencersfilm.com
FILM:
http://www.vimeo.com/16430345
EXERCISE Exercise: watch documentary online for free
http://documentarystorm.com/influencers/

88. Spotlight on the UK.
• In the UK in 2014, Creative Industries was the highest
growth sector, it accounted for 1.8 million jobs - an
increase of nearly 16% since 2011 (Creative Industries:
Focus on Employment June 2015).
• Self-employment is where the growth is - 43% of the
current creative industries workforce is self-employed.
• 78% of its businesses have fewer than five employees – so
not small or medium-sized, but micro.
Creative Influencers

89. www.makersandbrothers.com
Makers & Brothers is a project
developed by two brothers, Jonathan
and Mark Legge. It is an online retail
venture founded on a belief in the
simple things; the handmade, objects of
integrity, contemporary vernaculars, a
curation of everyday design and craft.
They define craft as a process; a
production by hand or machine. They
have assembled a collection of
"products of everyday design and craft,”
primarily featuring Irish-made goods.

90. www.makersandbrothers.com
They operate as an international destination with an Irish foundation
and will at all times endeavour to sell objects of use; the simple,
beautiful and sometimes nicely odd.

91. www.makersandbrothers.com
They retail through the website www.makersandbrothers.com. Their
business model has recently evolved to use a replica of their
workshop/ shed as a pop up event in stores in Ireland.

92. Designist- Product Design
shop.designist.ie/
Designist, Dublin is about selling and promoting unique, Irish designed
goods. Designist prides itself on offering the best of Irish and
international product design. The ethos is that all products should be
beautiful, useful and affordable – preferably under €100.
Designist is a design led gift & homeware store, selling online and also
at their shop in Dublin 2. Since opening in 2010 they have collaborated
with a huge number of Irish designers and crafts people on events,
product launches, showcases and pop up shops.

93. They carefully curate a range of products that represents the best of
Irish and International design, with the intention of showing just how
good the standard of design in Ireland is. The idea in setting up
Designist was to close the loop between designers and customers.
They aim to offer designers a place to showcase new designs and
customers a chance to see new interesting products not available
elsewhere.
Budding designers
are encouraged to get in touch.
https://shop.designist.ie/

94. Designist online shop - sell your product
both on and offline through this retailer

95. Kiln & Loom, Belfast
www.kilnandloom.com
Kiln and Loom stocks 70% Irish designed
and crafted products in this new shop
and café outlet on one of Belfast’s most
up and coming streets. The shop has a
range of local artisan food produce and
a cool ‘to-go’ coffee shop selling locally
roasted coffee and a local tea
merchant’s full range of teas. The main
shop has work from all over Ireland
alongside carefully selected products
from small independent
designer/makers and family run
businesses and producers worldwide.

96. Cait & I, Sligo, Ireland
https://www.facebook.com/Cait-I 254162884923659/
Opened in May 2016; Cait & I is run by sisters Kathleen and Tara
McGowan who upped & left their jobs in early 2016 seeing a niche in
Sligo town to ‘bring funky and utterly gorgeous Irish design and craft
together’ in their dream shop. Tara has worked for many years in the
arts, first in Berlin and then in Sligo. Kathleen left a secure and
pensionable career to follow her passion for all things cool & crafty.

97. Leitrim Design House
www.leitrimdesignhouse.ie
The Leitrim Design House is a showcase for
the very best of Irish craft. It is an award
winning social enterprise. Their retail
space presents a contemporary range of
individually hand- made items from local
and national designers. Many of the makers
are unique. They produce work specially
designed for the gallery. Irish made
products; fine art, ceramics, glass, prints,
metal, wood, jewellery, textiles, paper-craft
& unique cards. The selection of work is
carefully curated with a strong emphasis on
quality, design and innovation. Everything is
handmade in Ireland.

98. Gallery 1608, Antrim
http://www.gallery1608.co.uk/
Gallery 1608 is Northern Irelands most
exciting new gallery, representing many
of Ireland’s top artists and designer-
makers. The gallery exhibits a wide
range of works from painters, sculptors,
glass makers, ceramicists, wood
workers and jewellers all carefully
selected for quality and to suit all
budgets.

99. My Shop...granny likes it
A small shop based in Galway, in the west of Ireland. We nurture,
support and promote contemporary Irish design, craft and art.
Visit : www.myshopgranny.com

100. April & the bear
A carefully curated collection of alternative + cool homewares,
exclusive art-prints , great gifts and edgy jewellery.
Visit : www.aprilandthebear.com

101. 31 Chapel Lane
A design, manufacturing company and contemporary Irish brand for
people who expect to own things for life. All their products are made
in Ireland using the best natural Irish linens and tweeds.
www.31chapellane.com

102. Spotlight on the UK.
• In the UK in 2014, Creative Industries was the highest
growth sector, it accounted for 1.8 million jobs - an
increase of nearly 16% since 2011 (Creative Industries:
Focus on Employment June 2015).
• Self-employment is where the growth is - 43% of the
current creative industries workforce is self-employed.
• 78% of its businesses have fewer than five employees – so
not small or medium-sized, but micro.
Creative Collectives
- doing it for themselves

103. Cork Craft & Design
http://www.corkcraftanddesign.com/about
Cork Craft & Design (CCD) is a voluntary organization of Cork crafts
persons and a company limited by guarantee. CCD’s remit is to represent
all professional craft makers in Cork City and County. An umbrella group
for professional craft makers in Cork County.

104. Cork Craft & Design
http://www.corkcraftanddesign.com/about
The Cork craft industry sector includes ceramics, glass, jewellery, textiles,
furniture and many more. Cork craft businesses are mainly small in scale
and geographically widespread. The industry is a significant employer,
providing viable, sustainable enterprises around the county, including in
rural communities deemed unsuitable by other manufacturing sectors.

105. SPACECRAFT, Belfast
www.craftanddesigncollective.com
The Craft & Design Collective manage Space CRAFT; a Shop, Gallery and
Exhibition area in the centre of Belfast set up to sell and exhibit
handmade CRAFT made by our members. Everything in Space CRAFT is
handmade and made from across Northern Ireland..

106. SPACECRAFT, Belfast
www.craftanddesigncollective.com
Space CRAFT for hand-woven willow baskets, precious handmade
jewellery, thrown pottery, blown glass, hand-woven textiles and much
more. SpaceCraft aimed to promote handmade craft and a perfect spot
in the heart of the city to peruse and relax amongst the local talent
Northern Ireland has to offer.

107. Influencers
www.enrichandendure.com
Founded by brother and sister team Lorcan & Sarah Quinn and based in
Northern Ireland. Enrich & Endure was set up with the visit on of reviving
the local linen industry. Their goal was to create innovative products with
soul, by combining traditional knowledge with modern thinking.

108. Influencers
www.enrichandendure.com
They initially set out as a home wares company and our range sold
globally. All the while, they were aware of the versatility of linen and
were keen to explore other uses for this unique material.

109. Love & Robots
www.loveandrobots.com
Dublin based brand that is reinventing what jewellery can be. Using
cutting-edge technologies, they create bespoke pieces that are made-to-
order and entirely personalised to you. Love & Robots is also a design
studio which collaborates with brands, designers and artists on a variety
of projects.

110. Love & Robots
www.loveandrobots.com
Their ranges are inspired by contemporary culture, geometry,
architecture, graphic design & urban life. They use bright, colourful nylon
as well as beautiful precious metals to create our pieces. In some of the
ranges, you can edit the design and make it personal to you. Then it’s
custom make it for you using 3d printing technologies

111. Spotlight on the UK.
• In the UK in 2014, Creative Industries was the highest
growth sector, it accounted for 1.8 million jobs - an
increase of nearly 16% since 2011 (Creative Industries:
Focus on Employment June 2015).
• Self-employment is where the growth is - 43% of the
current creative industries workforce is self-employed.
• 78% of its businesses have fewer than five employees – so
not small or medium-sized, but micro.
NEW FREELANCERS!
Here’s 6 tips on scheduling
your working day.

112. You’re probably thinking – Isn’t freelancing supposed to offer my
flexibility? Yes, of course, but you need to get started in order to get
finished and free up time for other things outside of work in your day.
1. Don’t over plan your day - you need to be realistic , make a list of your
planned tasks for the day . Write your daily to-do list. Within a month
of set up you will have a better idea of how long it takes to do the
various taske you need - make sure to build in time to write a blog or
how to time your calls.
2. Schedule blocks of time. Take your to-do list and turn it into blocks of
work time of 25/30 minutes . When you plan, you control events
instead of them controlling you.
Here’s tips on scheduling your working day.6

113. 3. Write down your schedule - if you can
do this before you finish up day before-
it should only take five minutes and you
wont forget the important item you
need to cover the next day.
4. Give your schedule a “health check”
after a month or so. Have you several
things on the list left to do- are you
being too ambitious? Is there something
wasting your time – using social media
or answering calls/emails unrelated to
your tasks of the day? Most people find
the mornings the most productive time
of the day for getting stuck in.
Here’s tips on scheduling your working day.6

114. 5. Leave room in your schedule for
breaks and interruptions. Don’t forget
to take periodic breaks throughout the
day. Interruptions will happen, so make
a little time for same.
6. Establish daily and weekly routines.
Maybe you like to get stuck into
research in the morning and calls and
emails in the afternoon. Make a habit
of your routine and stick to it. When it
comes to making positive changes in
your life, experts believe that creating a
routine will lead to success.
Here’s tips on scheduling your working day.6

115. Spotlight on the UK.
• In the UK in 2014, Creative Industries was the highest
growth sector, it accounted for 1.8 million jobs - an
increase of nearly 16% since 2011 (Creative Industries:
Focus on Employment June 2015).
• Self-employment is where the growth is - 43% of the
current creative industries workforce is self-employed.
• 78% of its businesses have fewer than five employees – so
not small or medium-sized, but micro.
In Module 2 we learned about:
• Exploring the Freelancer Economy -New platforms
for pairing talent with businesses
• Looking at models of best practice coming out of
Ireland, UK, Poland & Sweden
• Co working is a great way to work. What does this
mean for you?
• Specialist Design & Creativity summits essential for
learning & Networking
• Creative Influencers

116. Spotlight on the UK.
• In the UK in 2014, Creative Industries was the highest
growth sector, it accounted for 1.8 million jobs - an
increase of nearly 16% since 2011 (Creative Industries:
Focus on Employment June 2015).
• Self-employment is where the growth is - 43% of the
current creative industries workforce is self-employed.
• 78% of its businesses have fewer than five employees – so
not small or medium-sized, but micro.
Next up…Module 3
Your creative business strategy we
will explore in much more detail:
• The essentials in starting your own business
• The creative professionals guide to money: setting your prices.
• The essentials of good business practice for creative entrepreneurs
• Making the most of business mentoring
• Self Leadership - Becoming your own boss
• A place to work, home, office or studio & benefits of each.
• Keeping up with creative career trends