2. Product
www.babbel.com
An Online Platform For Language Learning
• self-study + social network • 300,000 users from 200 countries
• playful, personalized, multi-media • basic version is free
• 5 languages: de, en, fr, es, it • premium products („courses“)
3. Market
Market Situation
Large And Expanding Market For Language Acquisition
• 50 Billion USD second language
market volume in 2010
• 12 Billion USD for private
Mio. USD
language acquisition
• 15% to 30% growth per year
• 5 Billion USD in the core market
segment Babbel addresses Source: Phrasebase
4. Market
Relevant Target Groups
Community
Socializer
Tandem Learners
School
students Travellers
Holiday
Makers Deficit
Entertainment Learners Certificate-Learners
Learners System-Learners
Business Learners
Language Students
Self-Study
Fun Objective
5. Market
Relevant Competition
Community
Socializer
Tandem Learners
School Livemocha
students
Panfu bab.la Travellers
Scoyo Palabea
Busuu
Edufire
Holiday
Makers Deficit Mango Languages
Certificate-
Entertainment Learners Learners
Learners System-Learners
Business Learners
BBC Rosetta Stone
Language
Vokker Students
Self-Study TellMeMore
Fun Objective
6. Business Model
Business Model
“Freemium”
Free Community
• Vocabulary
Organic Growth • Writing Exercises
• Messages, Chat, Boards
Advertising
Premium Content
Online Advertising • Compact online-courses
• Vocabulary and grammar
• Co-operations with
publishing houses
Affiliate Partners
Fees & Subscriptions
7. Share Economy
Aspects Of Sharing
Free Access User Generated Content
• Attract users • Using existing material (CC)
• Build trust • Build and improve content
• Evolve the product • User identification/participation
Community Sharing Infrastructure
• Users as tutors • Open API and third party clients
• Communication/interaction (planned)
• User Profiles as content • Widget applications for websites
and networks (planned)
8. Team
Management
Very experienced in technology and entrepreneurship.
• total of 25 years experience in
software development
• expertise in product design
• key competence in online
marketing
• team members co-founded
two other companies, one of
them Native Instruments T.Diepstraten, T.Holl,
L.Heine, M.Witte
9. Company
Lesson Nine GmbH
Großbeerenstr. 81, Berlin Kreuzberg
Today Team of 10 employees and 14 freelancers
04/2009 Monetization start
07/2008 Funding series A: Kizoo VC Fonds Berlin
01/2008 Public beta version release
08/2007 Company registered
05/2007 Project started (4 founders)
11/2006 Idea born
10. Roadmap
Future Plans
• Growth (organic, advertising, PR, partners)
Community • Participation: more UGC
• Interaction: new community features
• Publisher Co-Operations
Premium
Content • Differentiated Offers
• 20 language pairs
• Open API
Distributed
Infrastructure • Widgets and Plug-Ins
• Multitenant E-Learning CMS
11. Video
Product Video
http://www.youtube.com/watch?v=G6gwkl_yLlI
