1. “Using mobile for cost savings and process efficiency”
Mobile Masterclass for the Public Sector - 18th January 2012
Oisin Lunny, Senior Market Development Manager, OpenMarket
3. OpenMarket approach
• We supply mobile building blocks:
- messaging, payment, VAS
• For brands and agency partners
• Bring agencies creativity to life on mobile
• Reliable, scalable, remove the complexity
• Great account management
• Direct connections
• $3bn revenues
Proprietary & Confidential to OpenMarket
6. The £700m problem with DNA
• Affecting the most deprived
• 20-24 year old males
• Overbooking and fines do not work
• “Choose and book” mixed results
Proprietary & Confidential to OpenMarket
7. The £700m problem with DNA
• "The number of appointments available for
patients is reduced by each DNA that occurs,
increasing waiting times for patients and
costs to the overall health economy.
• “It is in everyone's interest to reduce DNAs;
the service provider, the Primary Care Trust,
the patient, and the tax paying public."
• Sue Wilson, Associate Director, Commissioning
Proprietary & Confidential to OpenMarket
8. SMS cuts DNA by a third
• Patients receive two SMS reminders: a
fortnight beforethree days beforeInteractive -
can cancel or rescheduleDrop in DNAs of up to
35%
• “There is no doubt that this new system is
saving us thousands of pounds a day.”*
• Greg Bird, Deputy GM Outpatient Services
*583k / month, 19k / day
Proprietary & Confidential to OpenMarket
9. Medicapp “Line Of Sight”
• SaaS mirrors PbR (Payment By Result)
• Zero financial risk, no cost for trust:
- sending SMS messages
- running dedicated 5 digit short codes
- ‘gateway’ routes patient’s reply to a
booking screen
- no charge for reminding a patient who
subsequently attends
Proprietary & Confidential to OpenMarket
10. Medicapp “Line Of Sight”
Chargeable only when it delivers a cancellation
Proprietary & Confidential to OpenMarket
11. NHS Choices
• Free service SMS to 64746
• Doctor (for GPs)
• Walk (for walk-in centres)
• Dentist (for dentists)
• Accident (for A&E)
• LBS locates user and
responds with the nearest
• BMI index / drink quiz
Copyright MX Telecom Inc 2008
Proprietary & Confidential to OpenMarket
13. Promote, promote, promote
Effect of TV promotion on DEC campaign
Peaking at £298k on 08/07/11
TV
TV events / newspaper ads drove peak donations,
in particular TV support from ITV
TV
13 Proprietary & Confidential to OpenMarket August 2011
15. Some other possibilities
• Parking PCN / FPC payment
• Pay court fines by mobile e.g.
• £100 fine @ £10/m
• could save millions
• Distributing information
• recycling
• national holidays
• local government
Copyright MX Telecom Inc 2008
Proprietary & Confidential to OpenMarket
16. Some other possibilities
• Reporting fly-tipping
• send MMS
• geo-tagged
• Municipal contacts
• eg faulty street lights
• one number IVR
• SMS shortcode / chat console
• much cheaper than call centres
Copyright MX Telecom Inc 2008
Proprietary & Confidential to OpenMarket
20. Contact OpenMarket
sales@uk.openmarket.com
twitter @openmarket
facebook @openmarket
www.openmarket.com
Text “adrian” to 88600 / text “sales” to 88600