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“Using mobile for cost savings and process efficiency”




 Mobile Masterclass for the Public Sector - 18th January 2012
Oisin Lunny, Senior Market Development Manager, OpenMarket
OpenMarket




  Proprietary & Confidential to OpenMarket
OpenMarket approach

• We supply mobile building blocks:
  - messaging, payment, VAS
• For brands and agency partners
• Bring agencies creativity to life on mobile
• Reliable, scalable, remove the complexity
• Great account management
• Direct connections
• $3bn revenues
    Proprietary & Confidential to OpenMarket
Using mobile for cost savings
and process efficiency
The £700m problem with DNA




  Proprietary & Confidential to OpenMarket
The £700m problem with DNA
•   Affecting the most deprived
•   20-24 year old males
•   Overbooking and fines do not work
•   “Choose and book” mixed results




      Proprietary & Confidential to OpenMarket
The £700m problem with DNA

• "The number of appointments available for
 patients is reduced by each DNA that occurs,
 increasing waiting times for patients and
 costs to the overall health economy.
• “It is in everyone's interest to reduce DNAs;
 the service provider, the Primary Care Trust,
 the patient, and the tax paying public."

• Sue Wilson, Associate Director, Commissioning

      Proprietary & Confidential to OpenMarket
SMS cuts DNA by a third
• Patients receive two SMS reminders: a
  fortnight beforethree days beforeInteractive -
  can cancel or rescheduleDrop in DNAs of up to
  35%
• “There is no doubt that this new system is
  saving us thousands of pounds a day.”*
• Greg Bird, Deputy GM Outpatient Services
*583k / month, 19k / day

    Proprietary & Confidential to OpenMarket
Medicapp “Line Of Sight”

• SaaS mirrors PbR (Payment By Result)
• Zero financial risk, no cost for trust:
  - sending SMS messages
  - running dedicated 5 digit short codes
  - ‘gateway’ routes patient’s reply to a
    booking screen
  - no charge for reminding a patient who
    subsequently attends
    Proprietary & Confidential to OpenMarket
Medicapp “Line Of Sight”

Chargeable only when it delivers a cancellation




    Proprietary & Confidential to OpenMarket
NHS Choices

• Free service SMS to 64746
   • Doctor (for GPs)
   • Walk (for walk-in centres)
   • Dentist (for dentists)
   • Accident (for A&E)
• LBS locates user and
  responds with the nearest
• BMI index / drink quiz
                                               Copyright MX Telecom Inc 2008

    Proprietary & Confidential to OpenMarket
NHS Choices




                                             Copyright MX Telecom Inc 2008

  Proprietary & Confidential to OpenMarket
Promote, promote, promote
                                                 Effect of TV promotion on DEC campaign


               Peaking at £298k on 08/07/11
     TV




                                  TV events / newspaper ads drove peak donations,
                                  in particular TV support from ITV



                                    TV




13    Proprietary & Confidential to OpenMarket                             August 2011
Direct Gov Video




   Proprietary & Confidential to OpenMarket
Some other possibilities

• Parking PCN / FPC payment
• Pay court fines by mobile e.g.
  • £100 fine @ £10/m
  • could save millions
• Distributing information
  • recycling
  • national holidays
  • local government
                                               Copyright MX Telecom Inc 2008

    Proprietary & Confidential to OpenMarket
Some other possibilities

• Reporting fly-tipping
  • send MMS
  • geo-tagged
• Municipal contacts
  • eg faulty street lights
  • one number IVR
  • SMS shortcode / chat console
  • much cheaper than call centres
                                              Copyright MX Telecom Inc 2008

   Proprietary & Confidential to OpenMarket
Chat platform




                                              Copyright MX Telecom Inc 2008

   Proprietary & Confidential to OpenMarket
Video calling SDK

- World first
- Mac
- PC
- iPhone
- iPad
- Facebook
- Wifi
- 3G
                                               Copyright MX Telecom Inc 2008

    Proprietary & Confidential to OpenMarket
Cashless parking




                                              Copyright MX Telecom Inc 2008

   Proprietary & Confidential to OpenMarket
Contact OpenMarket
         sales@uk.openmarket.com
            twitter @openmarket
           facebook @openmarket
            www.openmarket.com
Text “adrian” to 88600 / text “sales” to 88600

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Camerjam mobile public masterclass openmarket

  • 1. “Using mobile for cost savings and process efficiency” Mobile Masterclass for the Public Sector - 18th January 2012 Oisin Lunny, Senior Market Development Manager, OpenMarket
  • 2. OpenMarket Proprietary & Confidential to OpenMarket
  • 3. OpenMarket approach • We supply mobile building blocks: - messaging, payment, VAS • For brands and agency partners • Bring agencies creativity to life on mobile • Reliable, scalable, remove the complexity • Great account management • Direct connections • $3bn revenues Proprietary & Confidential to OpenMarket
  • 4. Using mobile for cost savings and process efficiency
  • 5. The £700m problem with DNA Proprietary & Confidential to OpenMarket
  • 6. The £700m problem with DNA • Affecting the most deprived • 20-24 year old males • Overbooking and fines do not work • “Choose and book” mixed results Proprietary & Confidential to OpenMarket
  • 7. The £700m problem with DNA • "The number of appointments available for patients is reduced by each DNA that occurs, increasing waiting times for patients and costs to the overall health economy. • “It is in everyone's interest to reduce DNAs; the service provider, the Primary Care Trust, the patient, and the tax paying public." • Sue Wilson, Associate Director, Commissioning Proprietary & Confidential to OpenMarket
  • 8. SMS cuts DNA by a third • Patients receive two SMS reminders: a fortnight beforethree days beforeInteractive - can cancel or rescheduleDrop in DNAs of up to 35% • “There is no doubt that this new system is saving us thousands of pounds a day.”* • Greg Bird, Deputy GM Outpatient Services *583k / month, 19k / day Proprietary & Confidential to OpenMarket
  • 9. Medicapp “Line Of Sight” • SaaS mirrors PbR (Payment By Result) • Zero financial risk, no cost for trust: - sending SMS messages - running dedicated 5 digit short codes - ‘gateway’ routes patient’s reply to a booking screen - no charge for reminding a patient who subsequently attends Proprietary & Confidential to OpenMarket
  • 10. Medicapp “Line Of Sight” Chargeable only when it delivers a cancellation Proprietary & Confidential to OpenMarket
  • 11. NHS Choices • Free service SMS to 64746 • Doctor (for GPs) • Walk (for walk-in centres) • Dentist (for dentists) • Accident (for A&E) • LBS locates user and responds with the nearest • BMI index / drink quiz Copyright MX Telecom Inc 2008 Proprietary & Confidential to OpenMarket
  • 12. NHS Choices Copyright MX Telecom Inc 2008 Proprietary & Confidential to OpenMarket
  • 13. Promote, promote, promote Effect of TV promotion on DEC campaign Peaking at £298k on 08/07/11 TV TV events / newspaper ads drove peak donations, in particular TV support from ITV TV 13 Proprietary & Confidential to OpenMarket August 2011
  • 14. Direct Gov Video Proprietary & Confidential to OpenMarket
  • 15. Some other possibilities • Parking PCN / FPC payment • Pay court fines by mobile e.g. • £100 fine @ £10/m • could save millions • Distributing information • recycling • national holidays • local government Copyright MX Telecom Inc 2008 Proprietary & Confidential to OpenMarket
  • 16. Some other possibilities • Reporting fly-tipping • send MMS • geo-tagged • Municipal contacts • eg faulty street lights • one number IVR • SMS shortcode / chat console • much cheaper than call centres Copyright MX Telecom Inc 2008 Proprietary & Confidential to OpenMarket
  • 17. Chat platform Copyright MX Telecom Inc 2008 Proprietary & Confidential to OpenMarket
  • 18. Video calling SDK - World first - Mac - PC - iPhone - iPad - Facebook - Wifi - 3G Copyright MX Telecom Inc 2008 Proprietary & Confidential to OpenMarket
  • 19. Cashless parking Copyright MX Telecom Inc 2008 Proprietary & Confidential to OpenMarket
  • 20. Contact OpenMarket sales@uk.openmarket.com twitter @openmarket facebook @openmarket www.openmarket.com Text “adrian” to 88600 / text “sales” to 88600