As a private equity executive, you’re dedicated to increasing value for your clients—but are you doing enough to communicate your value?
Calypso Communications manages brands, media, reputation, and design to add market speed and portfolio value. With global clientele and decades of experience, Calypso shares its insights into communicating value and marketing private equity.
3. CALYPSO
WHO ARE WE?
• Founded in 2000 — New Hampshire
• Boutique, Principal-led
• Global Clientele
• Key Markets — Private Equity,
Energy/Environment, Healthcare, Technology
6. • Messaging that informs investors and customers
• Media strategy that drives awareness and sales
• Branding that reflects market profile and industry legacy
HOW DO YOU COMMUNICATE VALUE?
1. MEET EXPECTATIONS
7. • Aggressive investment thesis
• Business, customer, & investor confidence
• Strong operating company reputations
HOW DO YOU COMMUNICATE VALUE?
2. UNDERSTAND OWNER PRIORITIES
8. • Clear industry brand and message
• High profile issues
• Media position
• Web presence
HOW DO YOU COMMUNICATE VALUE?
3. FOCUS ON OPERATING COMPANY CHALLENGES
14. ArcLight Capital
(Boston) since 2008
– Asset: Houston Fuel Oil
Terminal Company (sold to
Alinda in 2011)
• Web, brand, media, site
commissioning
– Asset: RepconStrickland
(sold to EMCOR in 2013)
• Web development, design,
media, strategy
OUR EXPERIENCE
PRIVATE EQUITY OWNERS
18. • Rapidly Engage with
message, media, brand, and Web
• Identify and Speak to
key audiences
• Craft a Core Value Proposition
to resonate with investors, customers,
media, partners
• Connect Stakeholders to relevant,
current, and compelling daily content
IN SUMMARY
MARKETING TO PRIVATE EQUITY PORTFOLIOS