This document discusses how company culture can power growth. It uses the example of Ruby Receptionists, which saw sales increase after establishing a set of core values like "Foster Happiness" and "Practice WOWism". The document outlines Ruby's planning process and shows how reported mistakes by employees declined as the culture empowered people. It advocates that companies should know their mission and values, create aligned experiences for customers, and incentivize an empowered team to drive results. Case studies showcase how Ruby brings its culture to life through events, community involvement, and employee perks.

1. Culture Powered
Growth
February 24, 2014

2. Culture Powered Growth | February 24, 2014

3. Culture Powered Growth | February 24, 2014

4. Culture Powered Growth | February 24, 2014

5. RUBY
PLANNING
PYRAMID
SCHEDULES
– Nuts and
bolts
ACTION STEPS –
This Quarter
GOAL (1 year)
TARGET (3-5 years)
PURPOSE (why):
CORE VALUES (how)
ACCOUNTABILITIES
– who ensures this
gets done? (1 person)

6. Culture Powered Growth | February 24, 2014

9. Hiring
Culture Powered Growth | February 24, 2014

10. DOW JONES FROM 2008 TO 2010
Culture Powered Growth | February 24, 2014

12. Ruby Values
Foster Happiness
Practice WOWism
Create Community
Innovate
Grow!
Culture Powered Growth | February 24, 2014

13. Ruby Receptionists Sales (1000s)
12,000
10,000
8,000
Values
Introduced
6,000
4,000
2,000
2003
2004
2005
2006
Culture Powered Growth | February 24, 2014
2007
2008
2009
2010
2011
2012
2013

14. Organizational Leadership Lesson Number One:
Know what it is you stand for (Mission, Vision, and
Values) and surround yourself with an aligned staff
who stand for the same things
Culture Powered Growth | February 24, 2014

15. Culture Powered Growth | February 24, 2014

16. Organizational Leadership Lesson Number Two:
Create Systems, Processes and Training across
every touch point for a consistent brand experience
Culture Powered Growth | February 24, 2014

17. Culture Powered Growth | February 24, 2014

18. Culture Powered Growth | February 24, 2014

19. Culture Powered Growth | February 24, 2014

20. Culture Powered Growth | February 24, 2014

21. Culture Powered Growth | February 24, 2014

22. Culture Powered
Management
Inspire
Incent
Empower
RESULTS
Culture Powered Growth | February 24, 2014

25. Reported Mistakes
9-Jul
14
2-Jul
13
25-Jun
20
18-Jun
16
11-Jun
26
4-Jun
21
28-May
27
21-May
13
14-May
22
7-May
49
30-Apr
57
23-Apr
49
16-Apr
53
0
10
20
30
40
50
60

26. Culture Powered Growth | February 24, 2014

27. Culture Powered
Management
Inspire
Incent
Empower
RESULTS
Culture Powered Growth | February 24, 2014

30. AdamEdgerton 1:16pm via
Twitter for Mac
Wow, now that's going
above and beyond. Big
thanks to @callruby from
@metaltoad!
yfrog.com/kj3y4ygj
Hi Jenny…
Please pass on a huge thank you to
Desi and Michael for the
Stormtrooper. The gift made
absolutely everyone in the office
light up! Taking the care to look into
what we do, look at our company
culture, and then send something
like this to us goes above and
beyond in terms of customer service
and care.
Thank you again,
Griffin

31. Culture Powered Growth | February 24, 2014

32. Culture Powered Growth | February 24, 2014

33. AN INSPIRING
OFFICE

34. Culture Powered Growth | February 24, 2014

36. Culture Powered
Management
Inspire
Incent
Empower
RESULTS
Culture Powered Growth | February 24, 2014

37. Culture Powered Growth | February 24, 2014

38. Culture Powered Growth | February 24, 2014

39. Culture-Powered Growth | February 24, 2014

40. INSERT WHITNEY
ROADSIDE REPAIR
SLIDE
Culture Powered Growth | February 24, 2014

41. NOT SO CASUAL FRIDAYS
Culture Powered Growth | February 24, 2014

42. Holidays at Ruby

46. Culture Powered Growth | February 24, 2014

48. Ruby 5 at 5
Sabbaticals

49. Organizational Leadership Lessons:
Know what it is you stand for (Mission, Vision, and
Values) and surround yourself with an aligned staff
who stand for the same things
Create Systems, Processes and Training across
every touch point for a consistent brand experience
Incent, inspire and empower your aligned team for
stellar results
Culture Powered Growth | February 24, 2014