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AAUW NATIONAL CONVENTION <ul><li>Breaking through Barriers </li></ul><ul><li>Advocating for Change </li></ul>

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Demystifying Social Media

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Amy Blackwell Alan Callander Jean Lotz Peggy Woods-Clark

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#aauw11ws04 (this workshop ’s #hashtag)

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Topics <ul><li>How We (and others) use Social Tools and Strategy </li></ul><ul><li>Demographics and Metrics </li></ul><ul><li>Welcome to Facebook… </li></ul><ul><li>Creating a Facebook Page for a Branch </li></ul><ul><li>Twitter 101 (just the basics) </li></ul><ul><li>Tips </li></ul><ul><li>Contact Information </li></ul><ul><li>Resources </li></ul>

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How We (and others) Use Social Tools...

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Identifying, Choosing, & Assessing Tools Objectives <ul><li>What Are We Trying to Accomplish? </li></ul><ul><li>Who Are We Trying to Reach? </li></ul><ul><li>What Is Our Timeframe to Reach Them? </li></ul>

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Identifying, Choosing, & Assessing Tools Available (or likely) Resources <ul><li>Internet Connectivity (Dial-up vs. Broadband) </li></ul><ul><li>Computer Capacity </li></ul><ul><li>Software Applications </li></ul><ul><li>Time (including a learning curve) </li></ul>

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Identifying, Choosing, & Assessing Tools Personality / Personnel <ul><li>Volunteers/Member </li></ul><ul><li>Technical Expertise (Photography, Video, etc.) </li></ul><ul><li>Personality (e.g. Twitter=Extraverted, Pithy, Concise, etc.) </li></ul>

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Identifying, Choosing, & Assessing Tools A Sustainable Social Media Model

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Identifying, Choosing, & Assessing Tools @aauw www.facebook.com/AAUW.National www.aauw.org www.aauw.org/aauwExperience www.youtube.com/AAUWinfo blog-aauw.org

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Five C ’s of a Social Strategy <ul><li>Building Community </li></ul><ul><li>Provide Compelling Content </li></ul><ul><li>Realize Your Capacity to Deliver </li></ul><ul><li>Being Consistant </li></ul><ul><li>Crossposting Your Content </li></ul>FIVE C ’s

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Remember… <ul><li>Don ’t expect them to come to us... But instead, </li></ul><ul><li>Go where they are… </li></ul><ul><li>Listen to what they are saying there… </li></ul><ul><li>And then, let them know we are there too. </li></ul>

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Social Networking Sites Usage source: Pew Research Center ’s Internet & American Life Project Surveys, September, 2005—November, 2010. Adult internet users who use social networking sites in each age group

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US Facebook Demographics

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2009 Age Distribution on Facebook

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2010 Age Distribution on Facebook

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Age Distribution on Facebook

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AAUW National Facebook Page

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Welcome to Facebook…

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My Profile (Wall) Notifications Friends About Me My own, my friend ’s updates, and other shares

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Posting to and Navigating Facebook Navigation Additional Navigation Share Here

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Facebook Privacy Settings Next, click “Customize settings” to Customize your Privacy Settings To set your Privacy Settings select “Account” and then select this…

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Creating a Page for a Branch Click here to create a page

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Choose Type of Page to Create Choose this one

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Choose Type of Organization and Name

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Making Sure You Are Human

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Login to Facebook (or create an account) Login to your Facebook account

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Start Building Your Unique Page Info about your branch A branch profile image Page options

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A Branch Facebook Page

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AAUW on Twitter: twitter.com/aauw

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Example Tweets : #hashtags So excited for &quot;Why So Few [Women in STEM]? 2.0 Putting Research into Practice&quot; Panel at Convention! http://t.co/2rUMt5o #STEM #AAUW11 RT @aauw: Tomorrow (6/14), 5 to 7 p.m., Co Co. Sala; a happy hour you won ’t want to miss! #DC #fem2 #p2 #AAUW Dialog http://bit.ly/m7PS1l

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Example Tweets : Shortened URLs So excited for &quot;Why So Few [Women in STEM]? 2.0 Putting Research into Practice&quot; Panel at Convention! http://t.co/2rUMt5o #STEM #AAUW11 RT @aauw: Tomorrow (6/14), 5 to 7 p.m., Co Co. Sala; a happy hour you won ’t want to miss! #DC #fem2 #p2 #AAUW Dialog http://bit.ly/m7PS1l

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Example Tweets : Re-Tweets So excited for &quot;Why So Few [Women in STEM]? 2.0 Putting Research into Practice&quot; Panel at Convention! http://t.co/2rUMt5o #STEM #AAUW11 RT @aauw: Tomorrow (6/14), 5 to 7 p.m., Co Co. Sala; a happy hour you won ’t want to miss! #DC #fem2 #p2 #AAUW Dialog http://bit.ly/m7PS1l

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A Few Popular AAUW #Hashtags #aauw #education #socsec #aauw11 #fairpay #titleix #fem2 #vaw #highered #wmnhist #p2 #woc #potus #womensrights

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Anatomy of a (Link) Post on Facebook 1. Title - Edit this. 2. Click through the available thumbnails and find a good one. 3. Edit this to give it a good description. 4. This will appear under your name once the link is posted, just above the link. Be cleaver, its your post ’s tagline! TIP To share a link click here and then…

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Facebook Tips <ul><li>Don ’t preach. </li></ul><ul><li>Don ’t be “straight-laced” all the time. </li></ul><ul><li>Highlight social events too! </li></ul><ul><li>Announce member accomplishments. </li></ul><ul><li>Turn off face recognigition </li></ul><ul><li>Turn off FPS marking for cell-phone photos. </li></ul><ul><li>Do not post personal data on public pages </li></ul><ul><li>If you are seeking a professional position, post in a professional, friendly manner. </li></ul>TIP

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Get Involved, Get Engaged! <ul><li>Join Facebook and invite your friends – especially those you see infrequently </li></ul><ul><li>Announce & promote your AAUW events on your state Facebook page (It ’s FREE) </li></ul><ul><li>“ Like” posts from your friends or your favorite pages when they move you </li></ul><ul><li>Interact - comment or question postsPost open-ended questions to encourage more participation. </li></ul><ul><li>Have FUN! </li></ul>TIP

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Louisiana Facebook Ad <ul><li>AAUW Louisiana ran a Facebook ad </li></ul><ul><li>9/14/10 – 9/30/10 </li></ul><ul><li>A “click” opened the AAUW – LA Facebook page with a link to instructions on how to “register to vote” on the official state web page. </li></ul><ul><li>This ad targeted those who: </li></ul><ul><li>* live in Louisiana </li></ul><ul><li>* are exactly 18 and older </li></ul><ul><li>* are female </li></ul><ul><li>* graduated from college </li></ul><ul><li>* are not already connected to the </li></ul><ul><ul><li>Facebook page “AAUW – Louisiana” </li></ul></ul>TIP

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Resources <ul><li>http://www.facebook.com/AAUW.SMTF </li></ul><ul><li>http://www.wearemedia.org/ </li></ul><ul><li>http ://www.socialmediaexaminer.com / </li></ul><ul><li>http://www.mashable.com </li></ul><ul><li>http ://www.socialbrite.org / </li></ul><ul><li>http ://www.johnhaydon.com/ </li></ul>

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The conversation continues ... #AAUW11 & #AAUW11WS4