A collection of clever, high-quality, innovative, friendly and fun ideas that generated results for my clients.

1. Gwen Callahan
ACD Art Director — Portfolio of Creative Work

2. Intervet/
ScherIng-Plough
Print Ad
freedom from annual core vaccines
freedom to choose for each patient
freedom to practice better medicine
continuum the first 3-year core vaccine labeled by USDA
CALLAHAN: 314-249-6010

3. Intervet/ScherIng-Plough
Print Campaign
We’re for the horse.
At Intervet/Schering-Plough Animal Health,
we’re for increased conception rates
and reduced abortion rates.
We’re for efficacy. For safety.
For convenience.
We’re for eliminating the worms and
preventing the disease.
We’re for educated answers.
Targeted vaccine protocols.
Original products.
Every year, we invest significantly in
researching and developing innovative
solutions in equine healthcare.
Because at Intervet/Schering-Plough,
we’re for the same things you are –
the health and welfare of the horse.
We’re for you.
P Box 318
.O.
29160 Intervet Lane
Millsboro, Delaware 19966
www.intervetusa.com
800.521.5767
Panacur, Prestige, PreveNile, Banamine, and Regu-Mate are registered trademarks,
EquiRab is a trademark, Partners In Practice is a registered service mark, and Intervet
We’re for innovation.
Foal Care is a service mark of Intervet Inc. or an affiliate. © 2009 Intervet Inc. All rights
reserved. 35968-PortfolioVet-02/09-JrSprd-DVM
We’re for the horse.
Only PreveNile ® West Nile Virus vaccine has chimera technology for
one-dose protection.
Only PreveNile® West Nile Virus vaccine utilizes chimera technology. Which is why PreveNile
requires just one dose for primary immunization – making it the perfect choice for foals and
horses with unknown vaccination history as well as horses previously vaccinated with other
West Nile vaccines.
PreveNile starts strong. It was proven efficacious in a severe intrathecal challenge study and has
the most comprehensive label claim of all West Nile vaccines available. And PreveNile lasts long.
Just one dose safely protects against viremia and aids in prevention of disease and encephalitis
caused by West Nile Virus infection in yearlings or older horses for a full 12 months.
Choose PreveNile, the superior single-shot solution.
We’re for the horse.
P Box 318
.O. 29160 Intervet Lane Millsboro, Delaware 19966 intervetusa.com 800.521.5767
PreveNile is a registered trademark of Intervet Inc. or an affiliate. ©2009 Intervet Inc. All rights reserved.
35955-PreveNileVet-02/09-JP-DVM
We’re for foals.
We’re for confidence.
Only Regu-Mate ® has a 25-year record of proven results.
The Foal Care Program increases client compliance. (altrenogest)
We’re for mare care that starts before conception. For foal care that lasts a full year. We’re for client
We’re for higher conception rates. We’re for manageable mares. And we’re for helping you achieve
education. For early veterinary involvement. For making sure every pregnancy check, every vaccine,
both with a sterling reputation. Only Regu-Mate has more than 20 million doses sold.
every deworming is right on time. The Foal Care ProgramSM can help you educate your clients on
every aspect of mare and foal healthcare. For the highest level of confidence, trust the product proven to work – genuine Regu-Mate.
Visit www.FoalCare.com to see what we stand for.
We’re for the horse.
We’re for the horse.
P Box 318
.O. 29160 Intervet Lane Millsboro, Delaware 19966 intervetusa.com 800.521.5767
Regu-Mate is a registered trademark of Intervet Inc. or an affiliate. ©2008 Intervet Inc. All rights reserved.
35967-Regu-MateHO-02/09-FP-PH
CALLAHAN: 314-249-6010

4. MonSanto
Print Ads
Remember
the freedom
to do what you wanted,
when you wanted?
Remember
the freedom
to do what you wanted,
when you wanted?
Itʼs back.
With Roundup Ready Flex Cotton, weed control is on your schedule – not the other way around.
You can spray for weeds when the time is right, from emergence until one week before harvest.
Doesn’t it feel good to be free again?
Itʼs back.
With Roundup Ready Flex Cotton, weed control is on your schedule – not the other way around.
You can spray for weeds when the time is right, from emergence until one week before harvest.
Doesn’t it feel good to be free again?
CALLAHAN: 314-249-6010

5. Icl PerforMance ProductS
Print Campaign And Direct Mail
DELIVERING THE TOTAL PHOSPHATE
SOLUTION IS OUR FIRST PRIORITY.
NUMY EIUS MODUS TEMPOR INCIDUNT UT.
CONSTANTLY EVOLVING FOR
TOTAL BUSINESS SUCCESS.
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THE TOTAL SUM OF OUR PARTS IS YOUR
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sed diam nonnumy eiusmod tempor incidunt ut laboret.
Et dolor magna aliquam erat volupat. VISIT US AT WWW.WEBSITE.COM
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COMPLETE PHOSPHATE SOLUTION.
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CONSTANTLY EVOLVING FOR TOTAL BUSINESS SUCCESS.
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WE BUILD SUCCESS ON AN ELEMENTAL SCALE.
HOW OUR BUSINESS WORKS TOGETHER FOR YOURS.
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Delivering the total phosphate solution is our first priority. Lorem ipsum dolor sit amet con-
sect eturia adipscing elit sed diam non numy eius modus tempor incidunt ut laboret. Et dolor
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magna aliquam erat volupat. Ut enim ad minimum veniami quis nos trud ex cercitation ullam corpor
magna aliquam erat volupat. Ut enim ad minimum veniami quis nos trud ex cercitation ullam corpor
sus cipit laboris nisi ut aliquip erat volupat. Lorem ipsum dolor sit amet consect etur adipscing elit
sus cipit laboris nisi ut aliquip erat volupat. Lorem ipsum dolor sit amet consect etur adipscing elit
sed diam nonnumy eiusmod tempor incidunt ut laboret. Et dolor magna aliquam erat volupat.
sed diam nonnumy eiusmod tempor incidunt ut laboret. Et dolor magna aliquam erat volupat.
CALLAHAN: 314-249-6010

6. ag youth
MonSanto
Customer Outreach Brochure
growing the future of agriculture.
Monsanto takes an active role in supporting
youth in agriculture.
As a company focused solely on agriculture, Monsanto is committed to educational programs,
scholarships and internships that generate excitement in learning about farming, choosing ag-related studies
and pursuing careers in the industry. The future of agriculture is vital to the continued success of American farm-
ers. That is why Monsanto invests almost $3 million each year in a variety of youth-oriented agricultural projects.
Monsanto employees also invest their time in these youth organizations. From senior managers to field sales
representatives, Monsanto is devoted to supporting the future of agriculture. We recognize that today’s agri-
cultural young people are tomorrow’s agricultural leaders.
focus
a s a company focused 100 percent on agriculture, Monsanto is committed to supporting the
sustainability and growth of the agricultural industry. We’re proud to invest in the future
of farming by supporting a broad range of educational and leadership programs for young
people pursuing careers in agriculture.
Carl M. Casale
Executive Vice President, Strategy and Operations
Monsanto Company
And National 4-H Council Board Member
Recognizing and rewarding students
Helping college students prepare for careers
Commitment to Agriculture Scholarship
Agriculture Future of America This award showcases these dedicated students to
individual organization and all industry partners.
local communities and provides positive role models
This network expands the personal, organizational, Monsanto and the National Association of Farm
Monsanto is a leading partner with Agriculture Future for younger students. Each spring, the DEKALB
career and community educational opportunities Broadcasters (NAFB) team up annually to recognize
of America (AFA) and shares the organization’s Agricultural Accomplishment Award is presented by
for its student members. 100 high school seniors with $1,500 scholarships.
commitment to support the future of agriculture. area DEKALB dealers and Monsanto representatives.
Driven by the desire to actively support farm
Minorities in Agriculture Natural Resources
Monsanto’s supports AFA in the following areas:
DEKALB Ag Youth Scholarship
families, Monsanto and NAFB seek out exceptional
and Related Sciences
• Increasing geographic scope through outreach students who have long-term career interests in
In 2008, the DEKALB Ag Youth Scholarship was
to new colleges and universities across the Monsanto is a premier sponsor of MANRRS, the agriculture.
established and supported through proceeds earned
country. national society encouraging people of all racial
Each applicant must be a high school senior from in sales of DEKALB WingWear™ apparel. In its first year,
• Promoting the AFA State Coalitions, which and ethnic groups to pursue agricultural and
a farm family, maintain an above-average grade-point 10 scholarships of $2,500 were awarded to students.
provide awareness and support for student related science careers.
average, participate in extracurricular activities and
development in each state.
Monsanto Franz Innovation Award Scholarship
Our employees volunteer as judges for events, plan to enroll in an agriculture-related academic
• Promoting diversity initiatives through direct
workshop facilitators and members of the advisory major at an accredited school. Monsanto created an endowment at the University of
student involvement.
board. We proudly participate in both regional and Minnesota to celebrate the invention of glyphosate
Monsanto associates provide leadership to AFA national conferences. DEKALB® Agricultural Accomplishment and to commemorate the induction of Dr. Franz into
by serving on various boards and assisting in Award the National Inventors Hall of Fame.
Sigma Alpha Sorority
the facilitation of AFA programs such as resumé
Since 1947, the DEKALB Agricultural Accomplishment
building, global agricultural issues round tables Monsanto Fellowships
We praise this professional agricultural sorority for Award has recognized the outstanding agricultural
and internship design. its dedication to scholarship, leadership, service and achievements of high school seniors nationwide. Each year there are new fellowships and scholarships
fellowship among its members. Monsanto is a premier More than 2,000 students receive this annual at the state and local levels for specific areas of
Consortium of Collegiate Agricultural
recognition for their outstanding efforts in three
sponsor of the national convention, helps fund interest, from recognizing high school leadership to
Organizations key areas: scholarship, leadership and agricultural
chapter grants for professional development, provides plant-breeding fellowships at designated universities
work experience.
A Monsanto representative serves on the advisory company participants for the American Agri-Women to meet the ag industry’s need for talented individuals.
board of this collaboration made up of 16 collegiate Conference and offers financial assistance for students
p
m
various ag-oriented organizations that develop the who want to attend regional and national workshops.
future leaders of the agricultural industry. By working
together, this group maximizes the efforts of each roviding scholarships to high school, undergraduate and graduate students is another way
onsanto is pleased to be a premier sponsor at national conventions for these
Monsanto is committed to sustaining the future of agriculture. Monsanto has donated close
organizations:
to $1.5 million in scholarships over the last decade.
Alpha Gamma Rho AFA
Alpha Gamma Sigma MANRRS
Alpha Zeta Sigma Alpha
FarmHouse NAMA
CALLAHAN: 314-249-6010

7. MIchelIn
Print Ads
Inside every MICHELIN tire is a better way forward. ®
The difference between
a standard tire...
Nobody works in ideal conditions. That’s why every MICHELIN® Ag tire features MICHELIN R-1W
Advanced Radial Technology™. Twenty percent greater tread depth* for improved traction. Super-flexible
sidewalls designed to deliver a larger footprint. Self-cleaning hinges to help ensure that every pass through
your field is virtually mud-free. You may not work in ideal conditions, but with technology like this inside
your tire, you’ll feel like you do. A better way forward in every condition.
...and a tire that sets the standard.
For dealers and details, call 888-552-1213 or go to michelinag.com.
R-1W tread depth when compared to standard R-1 tread.
*
©2009 MNA, All rights reserved. The Michelin Man is a registered trademark of Michelin North America, Inc.
MICHELIN® R-1W Advanced Radial Technology™ Twenty percent greater tread depth* for improved
.
traction. Super-flexible sidewalls designed to maximize tire life. Self-cleaning hinges to ensure that every
pass through your field is virtually mud-free. Because whether you’re pulling a planter into the field or
you’re pulling a friend out, sometimes standard just isn’t good enough. Raise Your Standard.
For dealers and details, call 888-552-1213 or go to michelinag.com.
R-1W tread depth when compared to standard R-1 tread.
©2009 MNA, All rights reserved. The Michelin Man is a registered trademark of Michelin North America, Inc.
CALLAHAN: 314-249-6010

8. MonSanto
Testimonial Ad Series
Roundup Ready® RiskShare™
Doug Oleksyn Prince Albert, Saskatchewan
06.01.02
Total acres farmed: 3,314 acres
Lost: 475 acres of Roundup Ready canola
Recovered: $7,125 thanks to Roundup Ready RiskShare
Lack of moisture. Lack of emergence. Lack of canola.
When Doug Oleksyn decided to take out his Roundup Ready
canola, he didn’t lose everything.
Because he used Roundup Transorb® herbicide in-crop, Roundup Ready® Crop Harvest RiskShare™
Dave Lindsay Selkirk, Ontario
Roundup® Rewards refunded the cost of his Roundup Ready 09.10.02
technology. Making a bad situation a little better – and
Total acres farmed: 750
Lost: 40 acres of Roundup Ready soybeans
Recovered: 60 L of Roundup Transorb® thanks to
Doug’s decision to use Roundup in-crop this year
Roundup Ready Crop Harvest RiskShare
even easier.
Hard clay. Hard rain. A barrier for soybeans.
Roundup® Rewards refunded the Roundup Transorb herbicide
Farm with the support of Roundup Rewards.
money to replant the field to winter wheat. And hope for a
better outcome.
Roundup Crop Establishment RiskShare • Roundup Ready RiskShare • CustomCare TM
Call 1-800-667-4944 to learn more. Farm with the support of Roundup Rewards.
TM. Call 1-800-667-4944 to learn more.
Nobody backs you likeRoundup. Nobody.
Nobody backs you like Roundup. Nobody.
Monsanto warrants the tolerance of Roundup Ready canola, Roundup Ready corn and Roundup Ready soybeans to Roundup Transorb and Roundup Original® herbicides only when applied according to label directions. Always read and follow label
directions for all Roundup brand herbicides prior to use. Roundup, Roundup Original, Roundup Ready, Roundup Transorb, CustomCare and RiskShare are trademarks of Monsanto Technology LLC. Monsanto Canada Inc., licensee. [17120.2-01E gc 01/03]
©Monsanto Canada Inc., 2003.
Nobody backs you likeRoundup. Nobody.
Nobody backs you like Roundup. Nobody.
Monsanto warrants the tolerance of Roundup Ready canola, Roundup Ready corn and Roundup Ready soybeans to Roundup Transorb and Roundup Original® herbicides only when applied according to label directions. Always read and follow label
Roundup® Crop Establishment RiskShare™
directions for all Roundup brand herbicides prior to use. Roundup, Roundup Original, Roundup Ready, Roundup Transorb, CustomCare and RiskShare are trademarks of Monsanto Technology LLC. Monsanto Canada Inc., licensee. [17120.2-05W gc 01/03] Roundup Ready® RiskShare™
Jason & Bill Kemp Craik, Saskatchewan
Harv Bowie Rosalind, Alberta
©Monsanto Canada Inc., 2003.
06.15.02 06.28.02
Total acres farmed: 6,400
Total acres farmed: 1,600
Lost the first stand: 240 acres
Lost: 650 acres of Roundup Ready canola
Recovered: 120 L of Roundup Transorb®, thanks to
Recovered: $9,750 thanks to Roundup Ready RiskShare
Roundup Crop Establishment RiskShare
Drought. Heat. An unbearable growing season.
When it made no sense to keep investing in a poorly
emerging Roundup Ready canola crop, Harv Bowie took
Below-normal temperatures stopped germination cold.
it out of production.
The crop emerged so poorly, Jason Kemp and his father Bill
had to reseed. But because of Roundup® Rewards, they
Not all was lost.
were refunded the Roundup Transorb herbicide they had
Because he used Roundup Transorb® herbicide in-crop,
used for their preseed burnoff.
Roundup® Rewards refunded the cost of his Roundup Ready
technology. It wasn’t a great year. But it wasn’t a disaster.
The decision to reseed was easier. And their year was better.
Farm with the support of Roundup Rewards. Farm with the support of Roundup Rewards.
TM TM
Call 1-800-667-4944 to learn more. Call 1-800-667-4944 to learn more.
Nobody backs you likeRoundup. Nobody.
Nobody backs you like Roundup. Nobody. Nobody backs you likeRoundup. Nobody.
Nobody backs you like Roundup. Nobody.
Monsanto warrants the tolerance of Roundup Ready canola, Roundup Ready corn and Roundup Ready soybeans to Roundup Transorb and Roundup Original® herbicides only when applied according to label directions. Always read and follow label Monsanto warrants the tolerance of Roundup Ready canola, Roundup Ready corn and Roundup Ready soybeans to Roundup Transorb and Roundup Original® herbicides only when applied according to label directions. Always read and follow label
CALLAHAN: 314-249-6010
directions for all Roundup brand herbicides prior to use. Roundup, Roundup Original, Roundup Ready, Roundup Transorb, CustomCare and RiskShare are trademarks of Monsanto Technology LLC. Monsanto Canada Inc., licensee. [17120.2-06W gc 01/03] directions for all Roundup brand herbicides prior to use. Roundup, Roundup Original, Roundup Ready, Roundup Transorb, CustomCare and RiskShare are trademarks of Monsanto Technology LLC. Monsanto Canada Inc., licensee. [17120.2-01W gc 01/03]
©Monsanto Canada Inc., 2003. ©Monsanto Canada Inc., 2003.

9. uSda rural develoPMent
Brand Launch And Support
MarCom Platinum Award
Partnering with government leaders on branding USDA’s Rural
Development initiative to improve the quality of life in rural America.
Successfully navigated politics within USDA to execute internal and
external brand launches followed by ongoing public relations and
advertising efforts.
25412 Final PSA_Healthcare.indd 2 1/10/06 10:31:09 AM
CALLAHAN: 314-249-6010