1. Daryl Pereira - Academic Programs, ISV and Developer Relations
February 2012
The Great Mind Challenge
Social business edition
© 2011 IBM Corporation

2. TGMC Social Business
Why Social Business?
2 © 2011 IBM Corporation
2

3. TGMC Social Business
Social is not new
~ 1995
http://techprep.mv.cc.il.us:8082/netware/Service/html_5/LAN-CH5A.html
3 © 2011 IBM Corporation
3

4. TGMC Social Business
Evolution of social content
~ 2003
4 © 2011 IBM Corporation
4

5. TGMC Social Business
Something has changed
5
~ 2012 © 2011 IBM Corporation
5

6. © 2011 IBM Corporation
6
Tweet This: @LeslieBradshaw | @JESS3 | @BradshawPinot | @RWW

7. IBM Digital Strategy
1. Lead how forward thinkers engage with experts and
expertise to make the world work better
2. Design a digital system which engenders trust and accelerates
the creation of value
3. Embrace iteration in everything we do
Ben Edwards
VP Digital Strategy and Development, IBM
@BenEdw
© 2011 IBM Corporation
7

8. TGMC Social Business
Before adopting a Social Business strategy: limited audience, weak
relationships
The enterprise
Marketing/Comms
Employees
Prospects Prospects
Shouting messages
Customers
© 2011 IBM Corporation
8

9. TGMC Social Business
Before adopting a Social Business strategy: limited audience, weak
relationships
The enterprise
Marketing/Comms
Customer-facing
(eg. support)
Employees
Prospects Prospects Customers
Shouting messages Weak relationships
Customers
© 2011 IBM Corporation
9

10. TGMC Social Business
Before adopting a Social Business strategy
The enterprise
Marketing/Comms
Customer-facing
(eg. support) Internal dept
(eg. R&D)
Employees
Prospects Prospects Customers Employees
Shouting messages Weak relationships Little collaboration
Customers
© 2011 IBM Corporation
10

11. TGMC Social Business
After adopting a Social Business strategy
The enterprise
Customer-facing
(eg. support)
Internal dept
(eg. R&D)
Employees
Prospects Prospects Customers Employees
Deep conversations Stronger relationships Cross-team collaboration
Customers
© 2011 IBM Corporation
11

12. TGMC Social Business
After adopting a Social Business strategy
The enterprise
Customer-facing
(eg. support)
Internal dept
(eg. R&D)
Employees
Prospects Prospects Customers Employees
Deep conversations Stronger relationships Cross-team collaboration
Customers
Analytics
Track social data for insight
© 2011 IBM Corporation
12

13. TGMC Social Business
Social Business: what attributes does this create?
Engaged
Transparent Social Business
Nimble
13 © 2011 IBM Corporation
13

14. TGMC Social Business
What is the challenge?
14 © 2011 IBM Corporation
14

15. TGMC Social Business
Preliminary: register on contest platform
Register and create team group
 Team leader registers to create Connections
Group for team
A  ‘Invite others to join’ feature used to add team
members
 Team members collaborate and make contest
submissions through private Group and Profiles
 Team leader and team members added to
umbrella Contest Group
A TGMC ‘Get Social’
Contest Group
•Register for webinars
•Access media library
•eMentoring
•FAQs, T&Cs etc.
© 2011 IBM Corporation
15

16. TGMC Social Business
developerWorks Communities: the tools at your disposal
Create, find or Quickly find people with a
join communities Home Profiles
similar interest
of like-minded
individuals
Activities Organize your work,
Communities plan next steps and
simple project plans
Present your
ideas and get
feedback from Blogs Upload and
Files
others share files.
Wikis
Save, organize Bookmark Create and
and share s maintain
bookmarks collaborative
content
Link in external
networks
© 2011 IBM Corporation
16

17. TGMC Social Business
Phase 1: conduct a Social Business audit
A B C
SJSU
Current Social
Business strategy
IBM Business Partner
Social Business
potential
© 2011 IBM Corporation
17

18. TGMC Social Business
Phase 2: provide social business recommendations
A B C
SJSU
1) Social Media Marketing Provide
recommendations
2) Social Customer Relationship Management on two of these
3) Internal Collaboration areas
IBM Business Partner
© 2011 IBM Corporation
18

19. TGMC Social Business
Phase 3: provide blueprint for social business prototype
A B C
SJSU
1) Social Media Marketing
2) Social Customer Relationship Management
3) Internal Collaboration
Pick one recommendation and
expand into prototype
IBM Business Partner
© 2011 IBM Corporation
19

20. TGMC Social Business
What timeline are we looking at?
20 © 2011 IBM Corporation
20

21. TGMC Social Business
The contest timeline
Phase 1  Overview of social business
 Social business inside/outside the enterprise
1 month
 Understanding of IBM business partner GBS
 Conduct social business assessment of GBS
Phase 2  Social business strategy explained
 developerWorks: the tools at your disposal
3 weeks
 Submission of social business
recommendations
Phase 3  Deep dive on social business
 Submission of report on final prototype 3 weeks
 Submission of video describing prototype
21 © 2011 IBM Corporation
21

22. TGMC Social Business
What are the next steps?
22 © 2011 IBM Corporation
22

23. TGMC Social Business
Why we’re here
Teach us!
23 © 2011 IBM Corporation
23

24. TGMC Social Business
Next steps
Read a primer on Social Business
ibm.co/socbizoverview
Dive in to IBM developerWorks
Communities
ibm.co/socbizdworks
Social Business: an external
perspective
bit.ly/socbizbritto
Social Business Blog
ibm.co/socbizschool
© 2011 IBM Corporation
24