Phailin was a Very Severe Cyclonic Storm (on IMD scale) which devastated almost 15 districts of Odisha on 12th October 2013. It was the second-strongest tropical cyclone ever to make landfall in India. Print, television, digital media, and not to forget, the newly trending social media had done a commendable role in the reduction of human casualties as well as other losses during Cyclone Phailin. Media was a key element for dissemination of information among the common mass regarding the cyclone to increase the preparedness.

2. Introduction
• Phailin was a Very Severe Cyclonic
Storm which devastated almost 15
districts of Odisha on 12th October
2013.
• It was the second-strongest tropical
cyclone ever to make landfall in India.
• Around 1 million people were affected
• 7 lakh people were evacuated
• 45 Casualties
• Damages amounted to US$700 million

3. Role of Media
Includes Print Media, TV, Digital Media and Social Networks
Pre-Disaster
• Information dissemination
• Awareness generation
• Preparing people for the cyclone
During Disaster
• Live and extensive Coverage
• Monitoring and Evaluation of rescue and relief services
Post Disaster
• Post disaster assessment
• Monitoring and evaluation of rehabilitation and relief services
• Informing and creating awareness among people about and to avail relief services

5. Thank You