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Richard Four Key Trends
- 1. Introduction Four key trends for customer engagement Richard Sedley Director, cScape Customer Engagement Unit
- 4. Personalisation and the rich experience me, Me, ME
- 5. Personalisation and the rich experience
- 6. Personalisation and the rich experience
- 7. Personalisation and the rich experience
- 8. Personalisation and the rich experience
- 9. Personalisation and the rich experience
- 10. Personalisation and the rich experience
- 11. Personalisation and the rich experience
- 12. Personalisation and the rich experience
- 13. Persuasion and the role of psychology
- 14. Persuasion and the role of psychology Sign-up Report Report Sign-up A B Conversion rate = 84% Conversion rate = 72% 44% Field conversion 91% Field conversion Embedded Persuasive Strategies to Obtain Visitors’ Data. Gamberini, Petrucci, Spoto, Spagnolli
- 15. Atomisation and the distributed experience You. BBC Your blog Slideshare Facebook Linked In Adapted from a graphic by David // Armano
- 16. Atomisation and the distributed experience Me. BBC Slideshare Facebook Linked In Adapted from a graphic by David // Armano You. Tottenham Hotspurs My blog
- 17. Atomisation and the distributed experience If your customers spend 99% of their online time on sites other than your own perhaps you should focus on trying to be present where they are rather than paying a fortune to drag them to your site. “ ” Ashley Friedlien, CEO E-consultancy
- 18. Social tools and the new conversation
- 19. Social tools and the new conversation
- 20. Social tools and the new conversation
- 22. Thank you
- 23. Download book for free at www.winners-and-losers-in-a-troubled-economy.com