Keynote presentation at the 2010 Creativity Cruise.

1. Keeping Up With
The Tweeters

2. Keeping Up With
The Tweeters

3. Who are you?....and Why
Should I Care?
Our clients often task us, as consultants,
with answering this question about
respondents, employees and population
groups.....but can we answer this question
about ourselves and our organizations?

4. Journey

5. Journey
thought process, foresight, question, growth
Endless Journey - SE Poster by Spectral

6. We all have commonalities
and as “specialists” we
sometimes forget:
They call them Military Generals for a
reason....it’s not always about standing out as
a specialist
Get back to the “human” commonalities that
look at people as people

7. Expectations Often =
Limitations
music is a good example of
how connected and capable
we are, subconsciously

8. A Connection
similar to jazz and
other art forms, we
can use the
culture,economy and
social characteristics
to see how our
industry is evolving

9. Catalysts for Change
Tech
Economy
Culture
Phenomenons
Boomers
Gen-X
Gen-Y
Experiential

10. Experiential Era

11. auntiefashion.wordpress.com/2008/12/page/2/
www.hellogiri.com/.../
television-price.com/.../

12. evolution of marketing and
brand communication
strategies
the modern business is
constantly innovating, not to
“win”, but to survive

13. Comfort with sharing

14. foundation of trust
Being driven is not the same as being
passionate. Passion is a love for the
journey. Drive is a need to reach the
destination. - Simon Sinek
People stop at “how can we add value and
provide something valuable?” It’s one
step further than that. It’s about how do
you provide your community with
something valuable enough that they can
share it.

15. WTF is so cool about
Twitter?

16. Power of Social Search
Facebook, Yelp, Linkedin and ebay
will become our “credit score”

17. further movement toward
relevance

18. I just like LinkedIn
because it’s more
“professional”

20. To blog, or not to blog? Is
it really still a question?
http://www.lebjournal.com/newz/about/!

21. Communities and Partnering and
Co-Creation.....oh my!
collaboration and blending.....and why the heck do
people care so dang much about Facebook Fan Pages?

24. c e
e n
fl u Don’t underestimate:
in n=1
bigger crowd does not always =
better innovation

25. n Th
O e
us
Wh
Foc
o
“who are we talking to?”
vs.
“how many people are we talking to?”

28. Diminishing separation:
between brands and consumers
between client and suppliers

29. .....by the way, who are our clients?

30. NO MATTER WHAT, IT
ALWAYS COMES
DOWN TO
EXECUTION

31. SOCIAL MEDIA GONE GOOD
AND BAD

33. That’s Not Cool.com

34. POSTER by ROLAND REINER TIANGCO!

35. Ben@SpychResearch.com
215.501.2341
SpychResearch.com
@SpychResearch
.com/in/BenjaminSmithee
Ben Smithee
/spych