2. program
Time Session
1.30 – 2.00 pm Registration and welcome coffee
2.00 – 2.30 pm Introduction by Jo Caudron and Bart Van den Notelaer
2.30 – 3.00 pm Keynote session: Define and Achieve Your Business Goals with Mobile Devices.
Arek Dreyer - Dreyer Network Consultants, Inc.
3.00 – 3.30 pm Mobile security from a strategic, tactical and operational point of view.
Bart De Win, Principal Consultant and CC Leader Application Security at
Ascure.
3.30 – 4.00 pm Manage, control and secure all mobile devices. Ulrik Van Schepdael, founder
of mobco
4.00 – 4.20 pm Nespresso case, Julien vander Straeten founder of Yaska
4.20 – 4.50 pm What kind of Mobile solutions can support your business? Bart Van den
Notelaer, BU Manager Content & Applications of The Ring Ring Company.
4.50 – 5.00 pm Wrap up by Jo Caudron
5.00 – 6.00 pm Networking drink

3. introduction session
• market figures
• Mobile World Congress review
• tablet opportunities
• how mobile applications will empower your
enterprise business processes

4. market figures

5. mobile relevance
10.503.250 residents 11.825.550 SIM cards
= 112,46 % mobile penetration 17% smartphone penetration
1.402.504 Belgians surf several times per week with their
mobile phone
mobile internet penetration will be higher than
desktop penetration in 2013
smartphone sales will account for 46% of all mobile
phone sales worldwide by 2013.
sources: The Netsize Guide 2010, MEC, ISPA, , Morgan Stanley, Gartner

6. smartphone OS for Western Europe
Windows Mobile; bada; 2,18%
2,90% Web OS; 0,80%
RIM OS; Palm OS ; 0,02%
10,16% Windows Phone ;
0,11%
iOS; 46,40%
Symbian; 21,77%
Android; 15,65%
Western Europe, Key Indicators, November 2010 (©Netbiscuits, 2011)

7. smartphone* installed base by subscribers (000)
EU5 72.651
US 63.228
Italy 16.678
UK 16.620
Germany 14.026
Spain 13.157
France 12.170
EU5: UK, France, Germany, Italy, Spain
*comScore defines smartphones as a mobile device with the following operating systems: RIM, Apple, Microsoft,
Google, Palm, Symbian
Source: comScore MobiLens, 3 mon. avg. ending Dec. 2010

9. Android
more than 300.000 Android phone
activations at a day
170 Android-based handsets
currently available
from 27 device vendors

10. focus on tablets
• tablets remain a smart device focus
– Android is the dominant platform in product numbers
– Apple’s iOS leads by shipment volumes
– two screen sizes have emerged as the norm: 7” and 10”
– Microsoft is a notable absent from this market
– RIM is the only vendor to have put the enterprise at the
heart of its proposition
© Wireless Intelligence

11. the connected society
by 2015 today’s global mobile subscriber base will
increase dramatically from the current 5.3 billion to a
staggering 7-8 billion
the number of mobile broadband users has now reached 1.8
billion and Ericsson expects this figure to rise to 5 billion by
2016
this will lead to an increase of 25% in the amount of data
traffic over mobile networks
yearly mobile data traffic will rise to 42 Exabytes in 2015
source: Ericsson

12. tablet opportunities

13. tablet opportunities
displace use a tablet instead of a laptop
replace use a tablet instead of a clipboard
use a tablet in places where we use
new place nothing today
© Forrester Research 2010

14. how mobile applications will
empower your business processes

15. business user mobile adoptation
What are your firm’s plans to adopt the following mobile applications?
Planning to implement in the next 12 months Implemented, not expanding Expand/upgrading implementation
Wireless email (e.g., BlackBerry) 1% 60% 28%
Personalized contacts and calendar 4% 52% 18%
Emergency/critical response applications 3% 15% 6%
Sales force applications 6% 10% 5%
Customer-facing mobile applications 5% 5% 9%
Field service applications 3% 9% 6%
Enterprise asset management 3% 8% 4%
Inventory management applications 4% 6% 3%
Logistics applications 3% 3% 3%
Transportation and shipping management applications 2% 4% 2%
Supply chain management applications 2% 4% 2%
Base: 627 North American and European IT decision-makers
Source: Enterprise And SMB Networks And Telecommunications Survey, North America And Europe, Q1 2010 © Forrester Research 2010

16. mobile applications
are not beneficial in some scenarios
intensive data entry
data-intensive displays
walk-up customer service
text and graphic content authoring
© Forrester Research 2010

17. approach
people review the profile of your target audience
objectives decide on your goals
strategy determine your approach to meeting your objectives
choose the technologies that will enable you
technology to implement
© Forrester Research 2010

18. thank you