Social Networks: Twitter Facebook SL - Slide 1

Social Networking Tools for Schools,[object Object],Presentation for the Johns Hopkins School of Education ,[object Object],TechRetreat 4/7/09,[object Object],Hall Davidson,[object Object],Director, Discovery Educator Network,[object Object],hall_davidson@discovery.com,[object Object]

Two social networking tools that have application for K-16,[object Object],TwitterFacebook,[object Object]

Twitter,[object Object],Might just be the end of: What did you do at school today!Replaced with: How did you feel about that butterfly dissection?Higher education students: “Tweets” might include “Did that lesson with rap lyrics work?” or “I couldn’t get a student to sit down and work today. Help!”,[object Object]

Twitter is not the only microblogging site. Note Edmodo’s mission.,[object Object],Microblogging: Twitter accepts only 140 characters per entry, including spaces. This is identical to some text messaging plans.,[object Object]

Twitter is not the only microblogging site. ,[object Object],In a Web 2.0 world, there are always new entries along beaten paths. This microblogg seems to target students.,[object Object],Determining which is best for what purpose—a worthy task!,[object Object]

A “tweet” (microblog entry on Twitter) from last night. It points out the power of social networking as an incentive to use a useful professional tool. Relationships, even micro-relationships, are not always about work. Ones that hook people regularly almost never are. People only have so much online time. Viewers seem to choose the social sites, which become more and more functional. The 140 character limitation leads to grammatical shortcuts.,[object Object]

Followersare other Twitter account holders who have chosen to read what you write. Since Twitter users tend to have Twitter open in a browser window on their desktop, followers give you a broad line of communication.,[object Object],Imagineif all parentsand community members could follow what went on at a school, class by class, hour by hour throughout the day. A powerful way to keep the community informed. Parents would be Followers of the school Twitter account.,[object Object],Following gives you access to all the microblogs of other Twitter accounts. A school account might follow no one, or might choose to follow the Tweets of their legislators, municipal leaders or board members.,[object Object]

After establishing a school or college account, solicit Followers from the parent community (or other) from within your Twitter account. You can invite people to follow you if you have their email account. They will have to create a (free) Twitter account to follow you. And that’s what social networking is all about—and how it grows so quickly.,[object Object],People who already have Twitter accounts can find your account by searching by name. So make the school name as obvious as possible. You can also find them with the Find People feature.,[object Object],Remember, no one can follow you unless you allow it (next slide).,[object Object]

In the school Account, be sure that “Protect my updates” is checked. That way, no one can become a Follower without your permission. ,[object Object],Additionally, you will always be able to check on who is following the account from the main page where the link to Followers is prominently posted.,[object Object]

At any time, you check on who is following the account—and block them immediately with a mouse click.,[object Object],The school account followers should be monitored regularly. Students may surreptitiously or accidentally open the account to new followers.,[object Object]

Set up account for K-12 communication,[object Object],Twitter,[object Object],Establish TUP and AUP for Twitter at school,[object Object],Set up account with coordinator’s school email address,[object Object],Set up password for sharing ,[object Object],Log in on several school computers—perhaps one per classroom (Twitter allows simultaneous log-ins),[object Object],Select student reporters to log in at close of class or activity,[object Object],Follow no one,[object Object],Protect updates (check the box) so only those approved can “follow”,[object Object],Establish accounts for parents (workshop),[object Object],Parents will get running account of daily activities,[object Object],Change password often,[object Object],Other ideas at http://twitter4teachers.pbwiki.com/thanks, Cindy Lane,[object Object]

Twitter alternatives,[object Object],Edmodo,[object Object],Shoutem,[object Object],Plurk,[object Object],Others will come,[object Object]

Two social networking tools that have application for K-16,[object Object],Facebook,[object Object]

Facebook: In January, 2009, KOCE-TV and Discovery Education did something that had never been done before. It involves a side of Facebook you may not know about. More later.,[object Object]

Facebook,[object Object],Facebook has another side: ,[object Object],There is the user side, which aggregates data from users. This use we are familiar with. ,[object Object],There is also the advertising side, which pushes out data to the users based on user-selected criteria. This has implications for K-16 education,[object Object]

Before FETC, KOCE-TV (PBS station, California) had used the advertising side to send a message to a tightly targeted group in India, China, and the United States for a video challenge called FilmOnTheFly. The experiment was repeated in person at FETC with Discovery Education. ,[object Object],Ongoing projects from Discovery Education,[object Object],Ongoing projects from KOCE-TV and education director Janet English,[object Object],Janet English: janetlee.english@gmail.com,[object Object]

Facebook is a free social network. It originated at Harvard only for college students in the vicinity of Boston, the Ivy League, and Stanford. It expanded to all colleges, then high schools, and ultimately to anyone over 13. ,[object Object]

A Facebook page offers a variety of information, activities, games, and general connectivity. From Facebook, a member can send email and many other kinds of missives. It has Twitter-like features and games. Its social attractions makes it a place many online logins begin.,[object Object]

At Facebook, members build a social network of “Friends” through references, invitations, or suggestions for friends that come from Facebooks own internal social network engine.,[object Object]

Facebook,[object Object],Facebook has another side: ,[object Object],There is the user side, which aggregates data from users. This use we are familiar with. ,[object Object],There is also the advertising side, which pushes out data to the users based on user-selected criteria. This has great implications for K-16 education,[object Object]

Film on the Fly FilmOnTheFly.org,[object Object],Participants requirements,[object Object],Cell phone with messaging (sms),[object Object],Video capability,[object Object],YouTube account,[object Object],Upload cell ability (multimedia – mms),[object Object],Have 30 free minutes to create,[object Object],Desire to be part of the closing keynote,[object Object],Must tag video with FETC FOTF (all caps),[object Object],sms: short message service mms multimedia message service,[object Object]

Film on the Fly FilmOnTheFly.org,[object Object],Coordinator requirements,[object Object],Facebook account to create and push out ads,[object Object],YouTube account,[object Object],Credit card or other account for ads,[object Object],A way to publish the results (we used the closing keynote at the Florida Education Technology Conference [FETC]),[object Object],Establish tags to retrieve video (we used FETC FOTF)* ,[object Object],*Although videos posted to YouTube within minutes, the tags may not be searchable for days.,[object Object]

FilmOnTheFly.org,[object Object],The project incorporated,[object Object],[object Object]

Cell phonesThe concept of Film On The Fly:Film On The Fly sends out a simultaneous ‘writing prompt’ (media making prompt) to all participants. Participants must respond by making a media project which is submitted online. The original idea allowed for time to create and edit a video submission. For FETC, a conference with more than 8,000 participants, there was real-time, location-based challenge. Participants responded within a short time in whatever location they found themselves. The location was a key factor in the writing prompt.,[object Object]

FilmOnTheFly.org,[object Object],A link from the FilmOnTheFly.org website directed participants to a Google Docs link.,[object Object],For FilmOnTheFly information, contact Janet English: janetlee.english@gmail.com,[object Object]

FilmOnTheFly.org,[object Object],Google DocsA spreadsheet was set up where participants could register. This is a form function within Google Docs.,[object Object]

FilmOnTheFly.org,[object Object],Google Docs allow live, multiple interactive entries. The survey questions are displayed as a spreadsheet, making copying cell phone numbers a simpler process.,[object Object]

FilmOnTheFly.org,[object Object],WikipediaUsing information from Wikipedia, the participants cell phone numbers were converted to email addresses that could be sent out from a single e-mail account instead of a cell phone. In this case, LotusNotes was used.,[object Object],Wikipedia.org/wiki/SMS_Gateway,[object Object]

FilmOnTheFly.org,[object Object],E-mailThe cell phone numbers, converted into email addresses, were used to send out the writing prompt to all participants at the same time. The email addresses were used as backups—necessary in some cases.,[object Object]

Finding participants to receive information or activity,[object Object],For FilmOnTheFly, an advertisement was created within Facebook to reach target members of the very large Facebook community. The link is at the bottom on the Facebook member page.,[object Object]

Facebook allows the ‘advertiser’ to target groups with specific traits or tags from the information supplied by Facebook members. This may allow hits within a very narrow target group,[object Object]

The keywords connect only with “or”. Other boolean words like “and,” “not,” and “near” don’t operate at this time. So adding keywords will generally add to the people targeted,[object Object]

Facebook allows the ‘advertiser’ to limit advertising spending. This is a great feature if operating within a budget. The limit can be set on a day-by-day basis.,[object Object]

Facebook charges only for members that “click” on the ad or notice for more information.,[object Object]

Facebookgives detailed reporting on results.,[object Object]

Second LifeA different kind of social network where everyone must interact through an avatar (a computer-based construct of themselves). Members fly, fall, or walk into walls. They can communicate with voice or text..,[object Object],Above image is from a real job fair in Second Life. College classes are also offered by some universities in Second Life. Ball State University in Indiana is an example.,[object Object]

Social Networks: Twitter Facebook SL - Slide 1

Social Networks: Twitter Facebook SL - Slide 1

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Social Networks: Twitter Facebook SL - Slide 1