www.busyblogsplus.com Wondering who is really reading your small business blog? Take a peek into the lives of your readers and get to know your real audience.

1. Who is
REALLY
READING
your
Company Blog?

2. Many small businesses write off
blogging for one reason:

3. No one will read my blog

4. This entirely false mindset
prevents businesses from
experiencing blogging’s
best benefits

5. No one will read your blog if
you never start blogging
in the first place

6. With a consistent blogging plan,
people will read your blog

7. But the question is: who?

8. Search
Engines

9. Search engines absorb
your blog in a different
way than human readers

10. But they read your blog to
detect relevant keywords
to help rank your website

11. Feed them with juicy content
and watch your web traffic grow

12. The
Media

13. Journalists are always digging
up professionals that they
can use as credible sources

14. After discovering your website,
your blog can easily contain
expert insight that the media
is looking to find.

15. Customers
Who Are
Comparing You
to Competitors

16. Your customers wants to
know what sets you apart
from your competitor

17. A company blog is the
perfect pedestal to differentiate
yourself from the competition.

18. You can showcase your industry
knowledge and expertise
on your blog, setting yourself
apart from the competition,

19. Your
Competitors

20. A solid blogging strategy
will give snooping
competitors a run
for their money

21. They’ll have to figure out a
way to keep pace with
your strong online presence
(and their business you’re stealing away)

22. Competitors might use your
blog to check up on you,
but it’s a good way to keep
them on their toes.

23. Product
Researchers

24. Customers can land on
your blog while they are
browsing for general
product information.

25. Targeting the right
keywords can help
funnel customers
into your blog…

26. And ultimately flow them
further down the sales tunnel

27. Solution
Seekers

28. While Google is a go-to tool
for problem solving, your
blog can offer the actual
solution for your customers.

29. The key is to give your
readers something
valuable that they can
start using today

30. Cost
Inquirers

31. Some customers want
to cut to the chase and
get to the cost of your
product or service.

32. To satisfy your reader’s
curiosity (when your pricing isn’t
straightforward), offer a general
base price of your product that
increases by a percentage
with each upgrade.

33. Option
Weighers:
Pros and Cons

34. Customers might be
considering your product
or service, but need to learn
information from different angles
to make a sound decision.

35. Offer advice from both sides
to help educate your readers

36. Buyer
Benefits

37. Above all else, your customers
want to know how your product or
solution will help them solve
problems or improve their life.

38. Your blog can help
sell them on the
“why” of your business

39. All while convincing readers
that your product or service is the
answer to their needs