Strategically analyze your business. Find out what your strengths, weaknesses, opportunities and threats are. Increase your strengths, minimize your weaknesses, exploit your opportunities and avoid the threats. Check out: http://www.business-plan.co.za

1. Can You Use SWOT Analysis For an SEO Campaign
SWOT Analysis
Can You Use SWOT
Analysis For an SEO
Campaign?

2. Can You Use SWOT Analysis For an SEO Campaign
SWOT Analysis
Strategically analyze your business. Find out what your strengths,
weaknesses, opportunities and threats are. Increase your strengths,
minimize your weaknesses, exploit your opportunities and avoid the
threats. Click here
Every business owner and company boss will know the importance of
carrying out a SWOT analysis for any new product they might be
launching or a new campaign they might be starting. A SWOT analysis
can also be very good for starting a SEO campaign when you are in
the planning and early stages, as a really good SWOT analysis can be
used to set down some really useful guidelines and input for the new
campaign.
So, what does SWOT mean or stand for?
S = Strengths - This is a list of the strengths or areas that you identify
as key points that your website is strong regarding.
W = Weaknesses - This can be quite hard but you have to be honest
to yourself and write down the weaknesses that you feel the website
or company may well have. This is important as it can then allow you

3. Can You Use SWOT Analysis For an SEO Campaign
SWOT Analysis
to spot these in the early days and try to eliminate any weakness you
might have.
O = Opportunities - What opportunities do you think your website has
compared to your major competitors. Do you have much better SEO?
Can you organise CPC in a much more efficient way? It is vital to
make sure you spot the opportunities that you feel your website is
opening up.
T = Threats - Look at your major rivals and work out how they
threaten you. It might be due to the website age, or maybe they have
a much better web design than you. By looking at the threats you can
make sure your website takes these into consideration allowing you to
make sure you can also be as good.
A SWOT analysis can be used for an SEO campaign; in fact, it is a
really good idea to look at doing one for any new campaign that you
may be beginning for your new website or re-launched company
offering. The analysis you will walk away with after completing one of
these simple and quick studies can be imperative to helping you plan

4. Can You Use SWOT Analysis For an SEO Campaign
SWOT Analysis
a medium to long term campaign to focus your SEO efforts in more
efficient and worthwhile manner.
Let's take a new website we might be setting up which will be selling
toys and games for children. The trouble is, there are a few major
competitors already in the market, but luckily, we know that most of
them are not using SEO to their advantage, have badly optimised sites
and do not quite understand how to efficiently make use of a CPC
campaign. We can use a SWOT analysis to have a look at what we
need to do and take into consideration when it comes to our SEO
campaign and how we need to go about things to make it work.
When we have finished, our SWOT analysis would look like something
below.
Strengths - Fully optimised website, Good knowledge of CPC, Different
product ranges, Ecommerce website, Own control of discounts, Will
be implementing SEO campaigns, Know how to use Social Media

5. Can You Use SWOT Analysis For an SEO Campaign
SWOT Analysis
Weaknesses - New website which will rank lower for the big
keywords, less available stock due to a low start up budget, no real
market share at the beginning, Less pages on the site due to less
products, No back links due to new website
Opportunities - Most competitors have poorly optimised websites, The
majority of the other companies do not use CPC efficiently, Most have
not committed to any SEO campaigns,
Threats - Large competitors who have been around for years will
initially index much stronger, Competitors able to have lower prices
due the market share, Competitors able to control the prices of most
goods,
So, by looking at all of the information we have gathered above, we
can really begin to identify the areas that we need to build in to our
SEO campaign. A quick SWOT analysis might only take you half an
hour or so, but if you can use this to help put procedures in place and
identify key areas you need to focus on or improve upon, it can really
help when starting a SEO campaign for any new or existing website.

6. Can You Use SWOT Analysis For an SEO Campaign
SWOT Analysis
Ian Spencer works for Clear Web Services, a SEO Web Optimisation and Web
Design company serving the Forest Of Dean, Gloucestershire and South Wales.
He has worked in the SEO and Internet Marketing world for many years, and
working in partnership with another company has launched the new SEO
business.
http://clearwebservices.com/ For More Information, please call 01594 835 857 or
email info@clearwebservices.com
Article Source:
http://EzineArticles.com/?expert=Ian_D_Spencer