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1. 7 Steps to Creating a Successful Marketing Plan
7 Steps to Creating
a Successful
Marketing Plan

2. 7 Steps to Creating a Successful Marketing Plan
For great insights on small business marketing, starting and managing a
successful business, click here
Small business marketing is all about determining the
needs of your target market and then providing
solutions to meet those needs.
These 7 steps are aimed at entrepreneurs starting a
small business and those who want to create a
successful small business marketing plan for an existing
business.
Most small business promotions focus on how great
their products and services are. Instead, you should
educate your target market consistently and start
building a relationship that will establish your credibility
and trust. It is important to develop a marketing
mindset. "Think Marketing" your products and services
all of the time. It is very important to consistently
market your products and services. Don't fall into the
trap of stop and go marketing. Some small business
owners only market when sales are down.

3. 7 Steps to Creating a Successful Marketing Plan
You can't have a successful small business without
having a successful small business marketing plan.
Effective small business marketing is the way to growth
and profits
If you're a small business owner or you want to know
how to start a small business in the future, this simple
7-step plan will help you understand your business and
your target market.
How to Start a Small Business Marketing Plan: 7 Steps
Begin the process by answering these questions:
1) Who -- Who specifically is your target market? Who is
your ideal client? What research can you do to find out
more about your target market?
2) What -- What products and services do your ideal
clients want and need? What does your product and
service do for your ideal client? What problems does
your product solve for your customer? What are the
solutions that your ideal client is looking for? What is
your area of specialty that will differentiate you in the
marketplace? What are the industry trends? What type

4. 7 Steps to Creating a Successful Marketing Plan
of message will your ideal client likely respond to? What
are you ultimately selling? For example: Are you selling
eye glasses or are you selling vision? What is your
unique mix of products and services? What is your
pricing strategy?
3) Where -- Where is your ideal client? Where is your
customer located geographically? Where will you
position yourself so they can easily find you? Where are
the best places to get your marketing message to them?
Will you speak to groups, hold seminars, or write a blog,
newsletters or articles?
4) When -- How frequently does your target market
need to hear your marketing message? When are they
most likely to buy your products and services?
5) Why -- Why are you in business? Why do customers
or clients buy from you? Why should they choose your
product or service over your competition?
6) How -- How does your customer buy your product or
service? How are you going to reach potential buyers for
your services and products? How will you communicate

5. 7 Steps to Creating a Successful Marketing Plan
your marketing message? How will you provide
customers or clients with the information they need to
make their buying decision?
7) Marketing Mindset - Practice mastering a Marketing
Mindset and you will be on the path to a profitable small
business.
With these 7 steps, you can take action towards starting
a small business marketing plan that targets new
customers. "Marketing is about testing and evaluating
your return on investment. But it's primarily about
helping people get what they want." Master these small
business marketing steps and you will be on the path to
more profit and success as a business owner.
For great insights on small business marketing, starting and managing a
successful business, click here

6. 7 Steps to Creating a Successful Marketing Plan
Robert Moment is an innovative small business coach and author of soon to be released
book, "Invisible Profits: The Power of Exceptional Customer Service". Robert specializes in
teaching entrepreneurs how to successfully start and grow profitable small businesses. Visit
http://www.howtostartyoursmallbusiness.com and sign-up for the FREE Small Business
Coaching 7 day e-course "Turn Passion into Profit: Small Business Startup".
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