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1. 5 Reasons Why Small Business Marketing Plans Should Focus on The Internet
Small Business Marketing
5 Reasons Small
Business Marketing
Plans Should Focus
on the Internet
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2. 5 Reasons Why Small Business Marketing Plans Should Focus on The Internet
Small Business Marketing
The importance of strategically marketing your business cannot
be overstated. Find out how you can create value for your clients,
improve your brand, retain existing customers, attract new
customers and ultimately increase the profitability of your
business. Click here
When you start a small business you need to plan
your marketing very carefully. Money is always tight
and you need to build awareness quickly. For this
the internet is ideal. Before you finalise your small
business marketing plan, please consider these
points:
Getting a website is easy, and cost effective: The
cost of setting up a website is currently very low.
Even if you choose to get your website
professionally designed it will still in up being very
affordable. This website will then act as the central
point to which you will direct all your marketing
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3. 5 Reasons Why Small Business Marketing Plans Should Focus on The Internet
Small Business Marketing
channels. It used to be that small businesses would
simply put in an ad in the yellow pages every year.
With a website you get the same sort of exposure
except that you are easier to find and it provides
you with much better value. At the end of the year
your website won't end up in the bin, the yellow
pages will. A website should, without doubt, be part
of every new small business marketing plan.
Move with the times: People use the internet now.
Whether you like it or not, the internet is how
people find products and services. With devices like
intelligent mobile phones, the iPad and netbooks
people will even do this on the move. To stand any
chance of people coming to you, you need to have
an online presence. If you aren't online, as far as a
lot of people will be concerned, you don't exist.
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4. 5 Reasons Why Small Business Marketing Plans Should Focus on The Internet
Small Business Marketing
Internet marketing needn't be hard or expensive: A
lot of people get put off by the perceived cost and
complexity of SEO (search engine optimisation).
True, in order to get the most out of your business
website you need to do some sort of search engine
optimisation, but it doesn't have to be complicated
or costly. Your small business marketing plan should
identify specific keywords that you feel are most
valuable and then target them. A great way to make
sure you keep costs and effort down whilst
accurately targeting customers is to target longtail
keywords. For example, if you were a high quality
florist in Bristol, rather than targeting the popular
search 'florists', you might just target 'florists in
Bristol', or even 'high quality florists in Bristol'. These
words are likely to have much less competition and
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5. 5 Reasons Why Small Business Marketing Plans Should Focus on The Internet
Small Business Marketing
will bring you visitors that are looking for exactly
what you offer.
The Internet is instant: as the internet evolves,
things happen more quickly. People keep in touch
every minute of every day through various
publishing channels. Businesses have been quick to
recognise the benefits of these channels to keeping
in touch with their customers. Using social media
like blogs, Twitter, Facebook and others to keep in
touch with existing or prospective customers is
cheap, easy and very effective.
The Future of the Internet: all of these reasons to
use the internet will only become more pronounced
over the coming years. The internet is the most
effective marketing tool and should play a major
part in any small business marketing plan. In the
future, with developments like Google Instant,
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6. 5 Reasons Why Small Business Marketing Plans Should Focus on The Internet
Small Business Marketing
getting your share of the market through the
internet should get more affordable and practical.
Without a website, you won't be able to take
advantage at all.
The internet offers a cheap and easy way to build
awareness and tell people what you have to offer,
whatever your business. It should form the biggest
part of any small business marketing plan. Though
most of it will seem too complicated, this is often
just an illusion. If you put well informed content on
your website and in other key places on the internet
you will soon find that your traffic is building and
your search engine rankings are rising.
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7. 5 Reasons Why Small Business Marketing Plans Should Focus on The Internet
Small Business Marketing
One of the best ways to quickly build your online
presence and improve your search engine rankings
is to publish quality content around the internet.
The importance of strategically marketing your business cannot
be overstated. Find out how you can create value for your clients,
improve your brand, retain existing customers, attract new
customers and ultimately increase the profitability of your
business. Click here
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8. 5 Reasons Why Small Business Marketing Plans Should Focus on The Internet
Small Business Marketing
Tom Pearson is a professional writer who specialises in writing, researching, optimising
and publishing quality SEO articles, web content, blogs and press releases for
businesses of all sizes. Content is, and will remain, the most powerful internet
marketing tool around, and it isn't expensive. For more information please have a look
at the affordable writing services he can offer your business. Alternatively, to learn
more about how you can use content to give your business a boost visit his copywriting
blog.
Article Source:
http://EzineArticles.com/?expert=Tom_Pearson
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